A data profile of the people who buy, follow and care about College soccer in United States — modelled from more than twelve digital signal sources. College soccer has an estimated audience of 2,915,258 people in United States.
College soccer has an estimated audience of 2,915,258 people in United States. 41.3% are female, 58.7% are male, average age 34.4. Top brand affinities: Major League Soccer, FIFA World Cup, United States national football team, Jennifer Love Hewitt, Osprey.
Top brand affinities include Major League Soccer, FIFA World Cup, United States national football team, with strongest over-indexing on Major League Soccer (9.46× the country average).
Demographically, the College soccer audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical College soccer fan in United States is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Major League Soccer.
The key figures that characterise the College soccer profile in United States.
41.3% are female, 58.7% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 34.4 |
| Estimated audience size | 2,915,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide College soccer audience comes from United States.
| Country | Share |
|---|---|
| United States | 45.2% |
| United Kingdom | 6.9% |
| Japan | 5.4% |
The strongest cross-interests of the College soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brentford F.C. | Sports | 37.78× | ||
| 02 | Watford F.C. | Sports | 32.16× | ||
| 03 | SC Freiburg | Sports | 28.49× | ||
| 04 | RB Leipzig | Sports | 22.34× | ||
| 05 | Osprey | Fashion & Accessoires | 22.15× | ||
| 06 | United States national football team | Sports | 19.05× | ||
| 07 | Borussia Dortmund | Sports | 16.76× | ||
| 08 | United States women's national soccer team | Sports | 16.12× | ||
| 09 | Indoor soccer | Sports | 12.78× | ||
| 10 | Jennifer Love Hewitt | Movies & TV | 11.84× | ||
| 11 | Christian Pulisic | Sports | 11.09× | ||
| 12 | Tottenham Hotspur F.C. | Sports | 10.80× | ||
| 13 | Major League Soccer | Sports | 9.46× | ||
| 14 | Mexico national football team | Sports | 8.46× | ||
| 15 | National Women's Soccer League | Sports | 6.26× | ||
| 16 | Manchester City F.C. | Sports | 5.20× | ||
| 17 | Liga MX | Sports | 4.87× | ||
| 18 | FIFA World Cup | Sports | 4.47× | ||
| 19 | Diaper bag | Kids & Family | 3.97× | ||
| 20 | UEFA Champions League | Sports | 3.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.80× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Mindfulness | BALANCE | 0.78× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for College soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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