College soccer Audience in United States
College soccer has an estimated audience of 2,915,258 people in United States. 41.3% are female, 58.7% are male, average age 34.4. Top brand affinities: Major League Soccer, FC Bayern Munich, FIFA World Cup, Manchester City F.C., Planet Fitness.
Top brand affinities include Major League Soccer, FC Bayern Munich, FIFA World Cup, with strongest over-indexing on Major League Soccer (9.46× the country average). Demographically, the College soccer audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Sustainability.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of College soccer fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 34.4 |
| Estimated audience size | 2,915,258 |
Audience persona
The typical College soccer fan in United States is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Major League Soccer.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Major League Soccer | 9.46× | Sports |
| FC Bayern Munich | 8.69× | Sports |
| FIFA World Cup | 4.65× | Sports |
| Manchester City F.C. | 10.49× | Sports |
| Planet Fitness | 4.28× | Sports |
| Borussia Dortmund | 18.88× | Sports |
| United States national football team | 16.77× | Sports |
| Indoor soccer | 12.47× | Sports |
| Diaper bag | 5.44× | Kids & Family |
| Liga MX | 7.2× | Sports |
| Neymar | 11.88× | Sports |
| Real Madrid C.F. | 3.69× | Sports |
| Manchester United F.C. | 5.19× | Sports |
| Juventus F.C. | 8.58× | Sports |
| Osprey | 15.49× | Fashion & Accessoires |
| Tottenham Hotspur F.C. | 10.36× | Sports |
| Toyota Supra | 9.76× | Cars & Mobility |
| New York Knicks | 5.2× | Sports |
| Primeira Liga | 17.46× | Sports |
| Premier League | 4.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.42 |
| Sustainability | BALANCE | 1.24 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Sports Activity | POWER | 1.18 |
| Family Orientation | CONSERVATISM | 1.16 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| United Kingdom | 6.9% |
| Japan | 5.4% |
See College soccer audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for College soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.