Rascasse Audience Intelligence

Basketball Audience in Germany

A data profile of the people who buy, follow and care about Basketball in Germany — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 12,761,477 people in Germany.

#2among Sport in Germany#106among Topic in Germany#20in Sports

The average Basketball fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Galatasaray S.K., Fenerbahçe S.K., Ipekyol, with strongest over-indexing on Galatasaray S.K. (1.55× the country average).

Demographically, the Basketball audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Basketball fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Galatasaray S.K..

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basketball profile in Germany.

Audience size
12.8M
in Germany
Gender
41.3%♀
58.7% male
Age
36.5
average years
Country rank
#188
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Basketball fans

41.3% are female, 58.7% are male, average age 36.5.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Basketball audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age36.5
Estimated audience size12,761,477
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Basketball audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Basketball audience comes from Germany.

Worldwide audience distribution share by country for Basketball
CountryShare
United States24.3%
Japan5.1%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basketball audience in Germany is strongest.

Fig. 05

Top regions by affinity

Basketball fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~600K1.08×
02Nordrhein-Westfalen~3M1.07×
03Niedersachsen~1.5M1.07×
04Sachsen~700K1.06×
05Brandenburg~400K1.05×
06Bayern~2M1.04×
07Baden-Württemberg~2M1.04×
08Mecklenburg-Vorpommern~300K1.04×
09Hamburg~300K1.01×
10Schleswig-Holstein~400K0.97×
11Sachsen-Anhalt~300K0.97×
12Hessen~900K0.96×
13Rheinland-Pfalz~600K0.96×
14Thüringen~300K0.96×
15Bremen~100K0.89×
16Saarland~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Basketball, Germany
0.86×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basketball audience
#·InterestCategoryAffinity×
01DenizbankBusiness & Career4.22×
02IpekyolShopping3.44×
03Christian SlaterMovies & TV2.80×
04Tobey MaguireMovies & TV2.74×
05SnusFood & Beverages2.62×
06APEXMusic & Radio2.06×
07National Women's Soccer LeagueSports1.96×
08Tom SelleckMovies & TV1.87×
09Google PhotosTechnology & Electronics1.75×
10Animal Kingdom (film)Movies & TV1.71×
11Casablanca (film)Movies & TV1.70×
12Thomas TuchelSports1.68×
13Carol (film)Movies & TV1.67×
14Paris Saint-Germain FémininesSports1.65×
15Matchstick MenMovies & TV1.60×
16Galatasaray S.K.Sports1.55×
17standardsMusic & Radio1.55×
18NBA FinalsSports1.53×
19Fenerbahçe S.K.Sports1.51×
20Sandro WagnerSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basketball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
CreativityOPEN0.89×
Social Media UsageJOY0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basketball audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.76×
Quality AwarenessPREMIUM0.77×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Basketball have in Germany?

Basketball has an estimated audience of 12,761,477 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Basketball fans?

41.3% of Basketball fans are female, 58.7% are male, with an average age of 36.5 years.

03

Which brands do Basketball fans like most?

Basketball fans show strongest brand affinity for Galatasaray S.K. (1.55×), Fenerbahçe S.K. (1.51×), and Ipekyol (3.44×) over the country average.

04

Where do Basketball fans live in Germany?

Basketball fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Basketball fans also like?

Beyond Basketball itself, the audience over-indexes on Fenerbahçe S.K. (1.51×), Ipekyol (3.44×), Paris Saint-Germain Féminines (1.65×), and NBA Finals (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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