Basketball Audience in Germany
Basketball has an estimated audience of 12,761,477 people in Germany. 41.3% are female, 58.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Fenerbahçe S.K., Ipekyol, NBA Finals, Paris Saint-Germain Féminines.
The average Basketball fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Fenerbahçe S.K., Ipekyol, with strongest over-indexing on Galatasaray S.K. (1.55× the country average). Demographically, the Basketball audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Basketball fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 36.5 |
| Estimated audience size | 12,761,477 |
Audience persona
The typical Basketball fan in Germany is more male, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,066,192 | 1.1× |
| Bayern | 2,084,664 | 1.02× |
| Baden-Württemberg | 1,840,277 | 1.06× |
| Niedersachsen | 1,326,596 | 1.07× |
| Hessen | 938,691 | 0.97× |
| Sachsen | 683,370 | 1.09× |
| Berlin | 639,975 | 1.12× |
| Rheinland-Pfalz | 598,826 | 0.94× |
| Schleswig-Holstein | 448,970 | 0.98× |
| Brandenburg | 423,722 | 1.07× |
| Sachsen-Anhalt | 322,706 | 0.98× |
| Thüringen | 308,049 | 0.95× |
| Hamburg | 284,565 | 0.99× |
| Mecklenburg-Vorpommern | 250,710 | 1.03× |
| Saarland | 128,141 | 0.82× |
| Bremen | 91,256 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 1.55× | Sports |
| Fenerbahçe S.K. | 1.51× | Sports |
| Ipekyol | 3.44× | Shopping |
| NBA Finals | 1.53× | Sports |
| Paris Saint-Germain Féminines | 1.65× | Sports |
| Tobey Maguire | 2.74× | Movies & TV |
| Casablanca (film) | 1.7× | Movies & TV |
| Google Photos | 1.75× | Technology & Electronics |
| Sandro Wagner | 1.51× | Sports |
| Tom Selleck | 1.87× | Movies & TV |
| Carol (film) | 1.67× | Movies & TV |
| Christian Slater | 2.8× | Movies & TV |
| standards | 1.55× | Music & Radio |
| Denizbank | 4.22× | Business & Career |
| DF1 | 1.6× | Sports |
| Animal Kingdom (film) | 1.71× | Movies & TV |
| Matchstick Men | 1.6× | Movies & TV |
| Marisa Tomei | 2.67× | Movies & TV |
| Persian pop music | 2.03× | Music & Radio |
| Ben Mendelsohn | 2.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.27 |
| Indulgence | JOY | 1.03 |
| Early Adopter Mentality | POWER | 1.02 |
| Pet Ownership | JOY | 0.99 |
| DIY Mentality | THRILL | 0.96 |
| Luxury Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
See Basketball audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Golf (11,418,178)
- Swimming (9,658,593)
- Alpine skiing (7,937,574)
Frequently asked questions
How many fans does Basketball have in Germany?
Basketball has an estimated audience of 12,761,477 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Basketball fans?
41.3% of Basketball fans are female, 58.7% are male, with an average age of 36.5 years.
Which brands do Basketball fans like most?
Basketball fans show strongest brand affinity for Galatasaray S.K. (1.55×), Fenerbahçe S.K. (1.51×), and Ipekyol (3.44×) over the country average.
Where do Basketball fans live in Germany?
Basketball fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,066,192), Bayern (reach 2,084,664), and Baden-Württemberg (reach 1,840,277). These three regions account for the largest share of the active audience.
What other brands do Basketball fans also like?
Beyond Basketball itself, the audience over-indexes on Fenerbahçe S.K. (1.51×), Ipekyol (3.44×), NBA Finals (1.53×), and Paris Saint-Germain Féminines (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.