APEX Audience in Germany
APEX has an estimated audience of 294,591 people in Germany. 42.8% are female, 57.2% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Colin Hay, Ho, Ghana, MK, The Bugaboos.
The average APEX fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Colin Hay, Ho, Ghana, with strongest over-indexing on Dog breed (10.52× the country average). Demographically, the APEX audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of APEX fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 32.0 |
| Estimated audience size | 294,591 |
Audience persona
The typical APEX fan in Germany is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,273 | 1.03× |
| Bayern | 50,715 | 1.07× |
| Baden-Württemberg | 43,378 | 1.08× |
| Niedersachsen | 32,361 | 1.13× |
| Hessen | 27,593 | 1.23× |
| Rheinland-Pfalz | 15,179 | 1.03× |
| Berlin | 14,189 | 1.08× |
| Sachsen | 13,234 | 0.92× |
| Schleswig-Holstein | 10,109 | 0.96× |
| Brandenburg | 8,061 | 0.88× |
| Hamburg | 6,878 | 1.03× |
| Sachsen-Anhalt | 6,582 | 0.86× |
| Thüringen | 6,319 | 0.84× |
| Mecklenburg-Vorpommern | 6,005 | 1.07× |
| Saarland | 3,228 | 0.89× |
| Bremen | 2,282 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 10.52× | Pets & Animals |
| Colin Hay | 78.89× | Music & Radio |
| Ho, Ghana | 17.53× | Travel & Leisure |
| MK | 6.55× | Music & Radio |
| The Bugaboos | 17.53× | Travel & Leisure |
| myDealZ | 6.15× | Shopping |
| KLIX (AM) | 5.33× | Music & Radio |
| Home construction | 1.93× | Home & Garden |
| Oliver Kahn | 6.01× | Sports |
| Celtic mythology | 7.78× | Arts & Culture |
| Clogging | 17.53× | Music & Radio |
| Progressive rock | 2.14× | Music & Radio |
| Israel | 2.19× | Travel & Leisure |
| Goosebumps (film) | 8.69× | Movies & TV |
| 3D printing | 1.98× | Technology & Electronics |
| Haaretz הארץ | 5.99× | News |
| Farinata | 12.11× | Food & Beverages |
| N'Golo Kanté | 4.44× | Sports |
| Baiersbronn | 6.51× | Travel & Leisure |
| Corona (band) | 1.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Sustainability | BALANCE | 1.26 |
| Urban Lifestyle | OPEN | 1.22 |
| Risk Appetite | THRILL | 1.22 |
| Extroversion | THRILL | 1.21 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 34.4% |
| United States | 31.6% |
| India | 4.2% |
See APEX audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does APEX have in Germany?
APEX has an estimated audience of 294,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of APEX fans?
42.8% of APEX fans are female, 57.2% are male, with an average age of 32.0 years.
Which brands do APEX fans like most?
APEX fans show strongest brand affinity for Dog breed (10.52×), Colin Hay (78.89×), and Ho, Ghana (17.53×) over the country average.
Where do APEX fans live in Germany?
APEX fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,273), Bayern (reach 50,715), and Baden-Württemberg (reach 43,378). These three regions account for the largest share of the active audience.
What other brands do APEX fans also like?
Beyond APEX itself, the audience over-indexes on Colin Hay (78.89×), Ho, Ghana (17.53×), MK (6.55×), and The Bugaboos (17.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for APEX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.