APEX Audience in Germany

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APEX has an estimated audience of 294,591 people in Germany. 42.8% are female, 57.2% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dave Grohl, Christopher Walken, Dubstep, Beck, Bonnie Tyler.

The average APEX fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dave Grohl, Christopher Walken, Dubstep, with strongest over-indexing on Dave Grohl (104.88× the country average). Demographically, the APEX audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of APEX fans

Demographic split for APEX audience in Germany
MetricValue
Female42.8%
Male57.2%
Average age32.0
Estimated audience size294,591

Audience persona

The typical APEX fan in Germany is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dave Grohl.

Top regions in Germany

Top regions ranked by reach for APEX in Germany
RegionReachAffinity
Nordrhein-Westfalen66,2731.03×
Bayern50,7151.07×
Baden-Württemberg43,3781.08×
Niedersachsen32,3611.13×
Hessen27,5931.23×
Rheinland-Pfalz15,1791.03×
Berlin14,1891.08×
Sachsen13,2340.92×
Schleswig-Holstein10,1090.96×
Brandenburg8,0610.88×
Hamburg6,8781.03×
Sachsen-Anhalt6,5820.86×
Thüringen6,3190.84×
Mecklenburg-Vorpommern6,0051.07×
Saarland3,2280.89×
Bremen2,2820.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for APEX audience
BrandAffinityCategory
Dave Grohl104.88×Music & Radio
Christopher Walken73.34×Movies & TV
Dubstep34.34×Music & Radio
Beck16.35×Music & Radio
Bonnie Tyler12.09×Music & Radio
Jack White9.24×Movies & TV
ClickBank41.62×Shopping
José Carreras17.53×Music & Radio
Deep Purple12.5×Music & Radio
Knight Rider (1982 TV series)17.53×Movies & TV
Moby17.53×Music & Radio
10 things i hate about you14.09×Movies & TV
Kettcar17.53×Music & Radio
Deftones17.53×Music & Radio
James Hunt17.53×Sports
Black Veil Brides17.53×Music & Radio
Falling in Reverse16.17×Music & Radio
Download Festival15.83×Music & Radio
Axl Rose9.65×Music & Radio
Nightwish15.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by APEX audience
TraitClusterScore
Early Adopter MentalityPOWER1.46
SustainabilityBALANCE1.26
Urban LifestyleOPEN1.22
Risk AppetiteTHRILL1.22
ExtroversionTHRILL1.21
TraditionCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for APEX
CountryShare
Japan34.4%
United States31.6%
India4.2%

See APEX audiences in other countries

More Singer-songwriter audiences in Germany

Frequently asked questions

How many fans does APEX have in Germany?

APEX has an estimated audience of 294,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of APEX fans?

42.8% of APEX fans are female, 57.2% are male, with an average age of 32.0 years.

Which brands do APEX fans like most?

APEX fans show strongest brand affinity for Dave Grohl (104.88×), Christopher Walken (73.34×), and Dubstep (34.34×) over the country average.

Where do APEX fans live in Germany?

APEX fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,273), Bayern (reach 50,715), and Baden-Württemberg (reach 43,378). These three regions account for the largest share of the active audience.

What other brands do APEX fans also like?

Beyond APEX itself, the audience over-indexes on Christopher Walken (73.34×), Dubstep (34.34×), Beck (16.35×), and Bonnie Tyler (12.09×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for APEX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.