Rascasse Audience Intelligence

Hyundai i30 Audience in Germany

A data profile of the people who buy, follow and care about Hyundai i30 in Germany — modelled from more than twelve digital signal sources. Hyundai i30 has an estimated audience of 777,899 people in Germany.

#112among Car type in Germany#91among Car Model in Germany#381in Cars & Mobility

The average Hyundai i30 fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hyundai i20, Hyundai Santa Fe, Hyundai Tucson, with strongest over-indexing on Hyundai i20 (52.36× the country average).

Demographically, the Hyundai i30 audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hyundai i30 fan in Germany is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Hyundai i20.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai i30 profile in Germany.

Audience size
778K
in Germany
Gender
23.2%♀
76.8% male
Age
40.8
average years
Country rank
#8087
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai i30 fans

23.2% are female, 76.8% are male, average age 40.8.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Hyundai i30 audience in Germany
MetricValue
Female23.2%
Male76.8%
Average age40.8
Estimated audience size777,899
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Hyundai i30 audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Hyundai i30 audience comes from Germany.

Worldwide audience distribution share by country for Hyundai i30
CountryShare
Poland12.1%
Germany10.5%
Australia7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai i30 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hyundai i30 fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K1.32×
02Saarland~10K1.26×
03Nordrhein-Westfalen~200K1.19×
04Hessen~70K1.17×
05Baden-Württemberg~100K1.08×
06Sachsen-Anhalt~20K0.99×
07Thüringen~20K0.99×
08Sachsen~40K0.98×
09Bayern~100K0.96×
10Schleswig-Holstein~30K0.93×
11Hamburg~20K0.92×
12Niedersachsen~70K0.91×
13Mecklenburg-Vorpommern~10K0.91×
14Brandenburg~20K0.89×
15Bremen~5K0.79×
16Berlin~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Hyundai i30, Germany
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai i30 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai i30 audience
#·InterestCategoryAffinity×
01Maruti SuzukiCars & Mobility56.77×
02Hyundai i20Cars & Mobility52.36×
03Government incentives for plug-in electric vehiclesCars & Mobility47.45×
04Hyundai Santa FeCars & Mobility33.40×
05Honda JazzCars & Mobility26.36×
06Hyundai TucsonCars & Mobility18.47×
07Peugeot 5008Cars & Mobility17.34×
08Toyota CorollaCars & Mobility17.08×
09Peugeot 3008Cars & Mobility13.43×
10Škoda KodiaqCars & Mobility12.16×
11Opel MokkaCars & Mobility11.88×
12Ford KugaCars & Mobility11.69×
13Volkswagen TiguanCars & Mobility8.52×
14Used CarsCars & Mobility7.75×
15HyundaiCars & Mobility7.16×
16Family carCars & Mobility6.63×
17City carCars & Mobility5.99×
18Used carCars & Mobility5.27×
19Škoda AutoCars & Mobility4.12×
20AutoScout24Cars & Mobility4.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai i30 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai i30 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.57×
Family OrientationCONSERVATISM2.04×
Early Adopter MentalityPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai i30 audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
CreativityOPEN0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai i30 have in Germany?

Hyundai i30 has an estimated audience of 777,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hyundai i30 fans?

23.2% of Hyundai i30 fans are female, 76.8% are male, with an average age of 40.8 years.

03

Which brands do Hyundai i30 fans like most?

Hyundai i30 fans show strongest brand affinity for Hyundai i20 (52.36×), Hyundai Santa Fe (33.4×), and Hyundai Tucson (18.47×) over the country average.

04

Where do Hyundai i30 fans live in Germany?

Hyundai i30 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai i30 fans also like?

Beyond Hyundai i30 itself, the audience over-indexes on Hyundai Santa Fe (33.4×), Hyundai Tucson (18.47×), Government incentives for plug-in electric vehicles (47.45×), and Used Cars (7.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hyundai i30 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hyundai i30. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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