Rascasse Audience Intelligence

Hyundai i20 Audience in Germany

A data profile of the people who buy, follow and care about Hyundai i20 in Germany — modelled from more than twelve digital signal sources. Hyundai i20 has an estimated audience of 625,998 people in Germany.

#145among Car type in Germany#126among Car Model in Germany#448in Cars & Mobility

The average Hyundai i20 fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hyundai i30, Hyundai Santa Fe, Hyundai Tucson, with strongest over-indexing on Hyundai i30 (48.63× the country average).

Demographically, the Hyundai i20 audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hyundai i20 fan in Germany is more male, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Hyundai i30.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai i20 profile in Germany.

Audience size
626K
in Germany
Gender
34.9%♀
65.1% male
Age
39.7
average years
Country rank
#9759
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai i20 fans

34.9% are female, 65.1% are male, average age 39.7.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Hyundai i20 audience in Germany
MetricValue
Female34.9%
Male65.1%
Average age39.7
Estimated audience size625,998
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Hyundai i20 audience in Germany
Age bracketShare%
16-1925%
20-2914%
30-3915%
40-4921%
50+25%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Hyundai i20 audience comes from Germany.

Worldwide audience distribution share by country for Hyundai i20
CountryShare
India10.6%
Italy8.5%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai i20 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hyundai i20 fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.48×
02Rheinland-Pfalz~40K1.40×
03Nordrhein-Westfalen~200K1.35×
04Hessen~60K1.17×
05Schleswig-Holstein~20K1.06×
06Baden-Württemberg~90K1.03×
07Hamburg~10K0.98×
08Bayern~100K0.95×
09Niedersachsen~60K0.93×
10Bremen~5K0.88×
11Sachsen-Anhalt~10K0.83×
12Sachsen~30K0.82×
13Thüringen~10K0.82×
14Brandenburg~20K0.79×
15Mecklenburg-Vorpommern~10K0.79×
16Berlin~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Hyundai i20, Germany
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai i20 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai i20 audience
#·InterestCategoryAffinity×
01StiloCars & Mobility125.73×
02Maruti SuzukiCars & Mobility73.80×
03Monte Carlo RallySports63.53×
04AutocarCars & Mobility52.05×
05Hyundai i30Cars & Mobility48.63×
06Hyundai Santa FeCars & Mobility47.12×
07Government incentives for plug-in electric vehiclesCars & Mobility39.52×
08Toyota AygoCars & Mobility24.64×
09Hyundai TucsonCars & Mobility23.28×
10Nissan MicraCars & Mobility20.77×
11Hyundai i10Cars & Mobility20.28×
12Travel insuranceTravel & Leisure20.00×
13Suzuki SwiftCars & Mobility19.49×
14Toyota YarisCars & Mobility17.35×
15Dacia SanderoCars & Mobility16.61×
16Opel MokkaCars & Mobility14.56×
17AdSenseTechnology & Electronics12.93×
18Škoda KodiaqCars & Mobility11.59×
19Dacia DusterCars & Mobility11.57×
20OUTDOOR ADVENTUREGames10.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai i20 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai i20 audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.32×
Need for SecurityCONSERVATISM2.82×
Family OrientationCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai i20 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
IndulgenceJOY0.77×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai i20 have in Germany?

Hyundai i20 has an estimated audience of 625,998 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hyundai i20 fans?

34.9% of Hyundai i20 fans are female, 65.1% are male, with an average age of 39.7 years.

03

Which brands do Hyundai i20 fans like most?

Hyundai i20 fans show strongest brand affinity for Hyundai i30 (48.63×), Hyundai Santa Fe (47.12×), and Hyundai Tucson (23.28×) over the country average.

04

Where do Hyundai i20 fans live in Germany?

Hyundai i20 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai i20 fans also like?

Beyond Hyundai i20 itself, the audience over-indexes on Hyundai Santa Fe (47.12×), Hyundai Tucson (23.28×), Dacia Sandero (16.61×), and Travel insurance (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hyundai i20 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hyundai i20. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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