Hyundai i20 Audience in Germany
Hyundai i20 has an estimated audience of 630,771 people in Germany. 34.9% are female, 65.1% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hyundai i30, Hyundai Santa Fe, Hyundai Tucson, Travel insurance, Dacia Sandero.
The average Hyundai i20 fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hyundai i30, Hyundai Santa Fe, Hyundai Tucson, with strongest over-indexing on Hyundai i30 (48.63× the country average). Demographically, the Hyundai i20 audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Hyundai i20 fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 39.7 |
| Estimated audience size | 630,771 |
Audience persona
The typical Hyundai i20 fan in Germany is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Hyundai i30.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,511 | 1.38× |
| Bayern | 99,442 | 0.98× |
| Baden-Württemberg | 89,097 | 1.04× |
| Niedersachsen | 58,351 | 0.95× |
| Hessen | 56,803 | 1.18× |
| Rheinland-Pfalz | 45,001 | 1.42× |
| Sachsen | 25,973 | 0.84× |
| Schleswig-Holstein | 24,589 | 1.09× |
| Berlin | 21,861 | 0.78× |
| Brandenburg | 15,231 | 0.78× |
| Hamburg | 14,415 | 1.01× |
| Sachsen-Anhalt | 12,932 | 0.79× |
| Thüringen | 12,433 | 0.77× |
| Saarland | 11,119 | 1.44× |
| Mecklenburg-Vorpommern | 8,829 | 0.73× |
| Bremen | 4,434 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hyundai i30 | 48.63× | Cars & Mobility |
| Hyundai Santa Fe | 47.12× | Cars & Mobility |
| Hyundai Tucson | 23.28× | Cars & Mobility |
| Travel insurance | 20× | Travel & Leisure |
| Dacia Sandero | 16.61× | Cars & Mobility |
| Maruti Suzuki | 73.8× | Cars & Mobility |
| Monte Carlo Rally | 63.53× | Sports |
| Toyota Aygo | 24.64× | Cars & Mobility |
| AdSense | 12.93× | Technology & Electronics |
| Toyota Yaris | 17.35× | Cars & Mobility |
| OUTDOOR ADVENTURE | 10.05× | Games |
| Opel Mokka | 14.56× | Cars & Mobility |
| Škoda Kodiaq | 11.59× | Cars & Mobility |
| Stilo | 125.73× | Cars & Mobility |
| Autocar | 52.05× | Cars & Mobility |
| Citroën C1 | 25.53× | Cars & Mobility |
| Hyundai i10 | 20.28× | Cars & Mobility |
| Government incentives for plug-in electric vehicles | 39.52× | Cars & Mobility |
| Dacia Duster | 11.57× | Cars & Mobility |
| Used car | 4.68× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.51 |
| Early Adopter Mentality | POWER | 1.47 |
| Price Sensitivity | PREMIUM | 1.36 |
| Family Orientation | CONSERVATISM | 1.32 |
| Patriotism | CONSERVATISM | 1.29 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 11.0% |
| Italy | 8.9% |
| Germany | 5.8% |
See Hyundai i20 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Hyundai i20 have in Germany?
Hyundai i20 has an estimated audience of 630,771 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyundai i20 fans?
34.9% of Hyundai i20 fans are female, 65.1% are male, with an average age of 39.7 years.
Which brands do Hyundai i20 fans like most?
Hyundai i20 fans show strongest brand affinity for Hyundai i30 (48.63×), Hyundai Santa Fe (47.12×), and Hyundai Tucson (23.28×) over the country average.
Where do Hyundai i20 fans live in Germany?
Hyundai i20 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,511), Bayern (reach 99,442), and Baden-Württemberg (reach 89,097). These three regions account for the largest share of the active audience.
What other brands do Hyundai i20 fans also like?
Beyond Hyundai i20 itself, the audience over-indexes on Hyundai Santa Fe (47.12×), Hyundai Tucson (23.28×), Travel insurance (20×), and Dacia Sandero (16.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyundai i20. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.