Suzuki Swift Audience in Germany
Suzuki Swift has an estimated audience of 552,731 people in Germany. 31.4% are female, 68.6% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honda Jazz, Fiat Punto, Suzuki, Peugeot 208, Family car.
The average Suzuki Swift fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honda Jazz, Fiat Punto, Suzuki, with strongest over-indexing on Honda Jazz (59.31× the country average). Demographically, the Suzuki Swift audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Suzuki Swift fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 40.0 |
| Estimated audience size | 552,731 |
Audience persona
The typical Suzuki Swift fan in Germany is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Honda Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,988 | 1.31× |
| Bayern | 108,014 | 1.22× |
| Baden-Württemberg | 95,249 | 1.26× |
| Hessen | 52,471 | 1.25× |
| Niedersachsen | 45,090 | 0.84× |
| Sachsen | 31,074 | 1.15× |
| Rheinland-Pfalz | 24,414 | 0.88× |
| Berlin | 22,744 | 0.92× |
| Schleswig-Holstein | 18,573 | 0.94× |
| Thüringen | 14,931 | 1.06× |
| Brandenburg | 14,831 | 0.87× |
| Hamburg | 12,222 | 0.98× |
| Sachsen-Anhalt | 11,674 | 0.82× |
| Mecklenburg-Vorpommern | 7,992 | 0.76× |
| Saarland | 7,459 | 1.1× |
| Bremen | 3,168 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda Jazz | 59.31× | Cars & Mobility |
| Fiat Punto | 49.12× | Cars & Mobility |
| Suzuki | 8.9× | Cars & Mobility |
| Peugeot 208 | 15.33× | Cars & Mobility |
| Family car | 7.06× | Cars & Mobility |
| City car | 6.88× | Cars & Mobility |
| Fish farming | 20× | Food & Beverages |
| Nissan Navara | 21.87× | Cars & Mobility |
| Toyota Fortuner | 17.72× | Cars & Mobility |
| SEAT Ibiza | 13.89× | Cars & Mobility |
| Peugeot 308 | 15.25× | Cars & Mobility |
| Suzuki SX4 | 40.6× | Cars & Mobility |
| Fiat 500 | 11.9× | Cars & Mobility |
| Mitsubishi Triton | 22.26× | Cars & Mobility |
| Nissan X-Trail | 17.11× | Cars & Mobility |
| Honda HR-V | 20.41× | Cars & Mobility |
| Honda Civic | 8.77× | Cars & Mobility |
| FRITZ!Box | 3.57× | Technology & Electronics |
| Kia Cee'd | 14.44× | Cars & Mobility |
| Citroën C3 | 11.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.43 |
| Family Orientation | CONSERVATISM | 1.25 |
| Extroversion | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.2 |
| Quality Awareness | PREMIUM | 1.19 |
| Price Sensitivity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 8.4% |
| Italy | 6.0% |
| Thailand | 5.9% |
See Suzuki Swift audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Suzuki Swift have in Germany?
Suzuki Swift has an estimated audience of 552,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Suzuki Swift fans?
31.4% of Suzuki Swift fans are female, 68.6% are male, with an average age of 40.0 years.
Which brands do Suzuki Swift fans like most?
Suzuki Swift fans show strongest brand affinity for Honda Jazz (59.31×), Fiat Punto (49.12×), and Suzuki (8.9×) over the country average.
Where do Suzuki Swift fans live in Germany?
Suzuki Swift fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,988), Bayern (reach 108,014), and Baden-Württemberg (reach 95,249). These three regions account for the largest share of the active audience.
What other brands do Suzuki Swift fans also like?
Beyond Suzuki Swift itself, the audience over-indexes on Fiat Punto (49.12×), Suzuki (8.9×), Peugeot 208 (15.33×), and Family car (7.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Suzuki Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.