Rascasse Audience Intelligence

Suzuki Swift Audience in Germany

A data profile of the people who buy, follow and care about Suzuki Swift in Germany — modelled from more than twelve digital signal sources. Suzuki Swift has an estimated audience of 562,810 people in Germany.

#162among Car type in Germany#147among Car Model in Germany#491in Cars & Mobility

The average Suzuki Swift fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Honda Jazz, Fiat Punto, Suzuki, with strongest over-indexing on Honda Jazz (59.31× the country average).

Demographically, the Suzuki Swift audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Suzuki Swift fan in Germany is more male, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Honda Jazz.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suzuki Swift profile in Germany.

Audience size
563K
in Germany
Gender
31.4%♀
68.6% male
Age
40.0
average years
Country rank
#10665
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suzuki Swift fans

31.4% are female, 68.6% are male, average age 40.0.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Suzuki Swift audience in Germany
MetricValue
Female31.4%
Male68.6%
Average age40.0
Estimated audience size562,810
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Suzuki Swift audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4926%
50+19%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Suzuki Swift audience comes from Germany.

Worldwide audience distribution share by country for Suzuki Swift
CountryShare
India8.1%
Italy5.9%
Thailand5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suzuki Swift audience in Germany is strongest.

Fig. 05

Top regions by affinity

Suzuki Swift fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.26×
02Baden-Württemberg~90K1.24×
03Hessen~50K1.22×
04Bayern~100K1.18×
05Saarland~8K1.15×
06Sachsen~30K1.12×
07Thüringen~20K1.08×
08Rheinland-Pfalz~30K0.96×
09Hamburg~10K0.95×
10Schleswig-Holstein~20K0.94×
11Brandenburg~20K0.89×
12Berlin~20K0.87×
13Sachsen-Anhalt~10K0.84×
14Niedersachsen~40K0.83×
15Mecklenburg-Vorpommern~8K0.79×
16Bremen~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Suzuki Swift, Germany
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suzuki Swift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suzuki Swift audience
#·InterestCategoryAffinity×
01Honda JazzCars & Mobility59.31×
02Fiat PuntoCars & Mobility49.12×
03Suzuki SX4Cars & Mobility40.60×
04Mitsubishi TritonCars & Mobility22.26×
05Nissan NavaraCars & Mobility21.87×
06Honda HR-VCars & Mobility20.41×
07Fish farmingFood & Beverages20.00×
08Toyota FortunerCars & Mobility17.72×
09Nissan X-TrailCars & Mobility17.11×
10Peugeot 208Cars & Mobility15.33×
11Peugeot 308Cars & Mobility15.25×
12Kia Cee'dCars & Mobility14.44×
13SEAT IbizaCars & Mobility13.89×
14Fiat 500Cars & Mobility11.90×
15Toyota YarisCars & Mobility10.29×
16SuzukiCars & Mobility8.90×
17Honda CivicCars & Mobility8.77×
18Family carCars & Mobility7.06×
19City carCars & Mobility6.88×
20FRITZ!BoxTechnology & Electronics3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suzuki Swift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suzuki Swift audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.22×
Need for SecurityCONSERVATISM1.80×
DIY MentalityTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suzuki Swift audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.52×
IndividualismJOY0.52×
Design AffinityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Suzuki Swift have in Germany?

Suzuki Swift has an estimated audience of 562,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Suzuki Swift fans?

31.4% of Suzuki Swift fans are female, 68.6% are male, with an average age of 40.0 years.

03

Which brands do Suzuki Swift fans like most?

Suzuki Swift fans show strongest brand affinity for Honda Jazz (59.31×), Fiat Punto (49.12×), and Suzuki (8.9×) over the country average.

04

Where do Suzuki Swift fans live in Germany?

Suzuki Swift fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Suzuki Swift fans also like?

Beyond Suzuki Swift itself, the audience over-indexes on Fiat Punto (49.12×), Suzuki (8.9×), Peugeot 208 (15.33×), and Family car (7.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Suzuki Swift audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Suzuki Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →