Suzuki Swift Audience in United States

Suzuki Swift logo

Suzuki Swift has an estimated audience of 500,328 people in United States. 41.5% are female, 58.5% are male, average age 38.8. Top regions: California, Florida, Texas. Top brand affinities: Craigslist, Planned maintenance, Chevrolet Spark, Online shopping, Nissan X-Trail.

The average Suzuki Swift fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Craigslist, Planned maintenance, Chevrolet Spark, with strongest over-indexing on Craigslist (3.31× the country average). Demographically, the Suzuki Swift audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Suzuki Swift fans

Demographic split for Suzuki Swift audience in United States
MetricValue
Female41.5%
Male58.5%
Average age38.8
Estimated audience size500,328

Audience persona

The typical Suzuki Swift fan in United States is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Craigslist.

Top regions in United States

Top regions ranked by reach for Suzuki Swift in United States
RegionReachAffinity
California67,0621.22×
Florida48,8831.44×
Texas48,6021.13×
New York34,7961.24×
Illinois18,8951.13×
Georgia16,6611.08×
Washington16,2431.62×
New Jersey16,2131.27×
Virginia15,4251.27×
Pennsylvania15,1440.9×
North Carolina14,5130.96×
Arizona13,0141.27×
Ohio11,8570.77×
Massachusetts10,8581.1×
Michigan9,8170.75×
Tennessee9,2880.93×
Colorado9,1181.16×
Oregon8,7371.52×
Maryland8,2790.96×
Indiana7,7010.84×
Missouri6,7220.83×
Connecticut6,0241.2×
Wisconsin6,0010.8×
South Carolina5,9690.79×
Alabama5,8460.84×
Utah5,7901.29×
Minnesota5,6730.79×
Nevada5,4751.13×
Kentucky5,0980.81×
Oklahoma4,4940.81×
Louisiana3,9710.62×
Arkansas3,3410.81×
Kansas3,3270.84×
Idaho3,1681.26×
Iowa3,1130.76×
Hawaii2,7081.26×
New Mexico2,4920.99×
Mississippi2,2230.54×
Washington, District of Columbia2,2151.47×
West Virginia1,8520.8×
New Hampshire1,7950.91×
Nebraska1,7300.69×
Maine1,7050.95×
Alaska1,6431.54×
Rhode Island1,4330.9×
Montana1,4171.02×
South Dakota8840.76×
North Dakota8460.82×
Delaware8190.59×
Vermont7250.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Suzuki Swift audience
BrandAffinityCategory
Craigslist3.31×Shopping
Planned maintenance4.98×Business & Career
Chevrolet Spark34.09×Cars & Mobility
Online shopping1.75×Shopping
Nissan X-Trail32.07×Cars & Mobility
Business1.66×Business & Career
Movies1.51×Movies & TV
AutoZone2.47×Cars & Mobility
Honda City20×Cars & Mobility
Family1.56×Kids & Family
Toyota Yaris14.48×Cars & Mobility
Google Earth5.68×Internet & Social Media
Photography1.5×Arts & Culture
Chevrolet Trax17.73×Cars & Mobility
Used car2.48×Cars & Mobility
Reddit1.97×Internet & Social Media
Hatchback4.31×Cars & Mobility
Harry Potter1.71×Movies & TV
Chevrolet Equinox12.26×Cars & Mobility
CarGurus2.69×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Suzuki Swift audience
TraitClusterScore
Need for SecurityCONSERVATISM1.61
Family OrientationCONSERVATISM1.35
Social Media UsageJOY1.34
Urban LifestyleOPEN1.22
Quality AwarenessPREMIUM1.22
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Suzuki Swift
CountryShare
India8.4%
Italy6.0%
Thailand5.9%

See Suzuki Swift audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Suzuki Swift have in United States?

Suzuki Swift has an estimated audience of 500,328 people in United States, concentrated in California and Florida.

What is the gender split and age of Suzuki Swift fans?

41.5% of Suzuki Swift fans are female, 58.5% are male, with an average age of 38.8 years.

Which brands do Suzuki Swift fans like most?

Suzuki Swift fans show strongest brand affinity for Craigslist (3.31×), Planned maintenance (4.98×), and Chevrolet Spark (34.09×) over the country average.

Where do Suzuki Swift fans live in United States?

Suzuki Swift fans in United States are most concentrated in California (reach 67,062), Florida (reach 48,883), and Texas (reach 48,602). These three regions account for the largest share of the active audience.

What other brands do Suzuki Swift fans also like?

Beyond Suzuki Swift itself, the audience over-indexes on Planned maintenance (4.98×), Chevrolet Spark (34.09×), Online shopping (1.75×), and Nissan X-Trail (32.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suzuki Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.