Rascasse Audience Intelligence

Suzuki Swift Audience in United States

A data profile of the people who buy, follow and care about Suzuki Swift in United States — modelled from more than twelve digital signal sources. Suzuki Swift has an estimated audience of 505,014 people in United States.

#267among Car type in United States#300among Car Model in United States#1028in Cars & Mobility

The average Suzuki Swift fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planned maintenance, Chevrolet Spark, Online shopping, with strongest over-indexing on Planned maintenance (4.98× the country average).

Demographically, the Suzuki Swift audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Suzuki Swift fan in United States is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Planned maintenance.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suzuki Swift profile in United States.

Audience size
505K
in United States
Gender
41.5%♀
58.5% male
Age
38.8
average years
Country rank
#36434
Car Model in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suzuki Swift fans

41.5% are female, 58.5% are male, average age 38.8.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Suzuki Swift audience in United States
MetricValue
Female41.5%
Male58.5%
Average age38.8
Estimated audience size505,014
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Suzuki Swift audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Suzuki Swift audience comes from United States.

Worldwide audience distribution share by country for Suzuki Swift
CountryShare
India8.1%
Italy5.9%
Thailand5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suzuki Swift audience in United States is strongest.

Fig. 05

Top regions by affinity

Suzuki Swift fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.54×
02Oregon~8K1.43×
03Florida~50K1.41×
04Alaska~1K1.35×
05Washington, District of Columbia~2K1.28×
06Idaho~3K1.23×
07Utah~5K1.22×
08New Jersey~20K1.21×
09Virginia~10K1.21×
10Hawaii~3K1.21×
11California~70K1.19×
12Arizona~10K1.19×
13New York~30K1.16×
14Connecticut~6K1.15×
15Texas~50K1.11×
16Colorado~9K1.11×
17Nevada~5K1.11×
18Montana~1K1.07×
19Georgia~20K1.05×
20Massachusetts~10K1.05×
21Illinois~20K1.04×
22New Mexico~3K1.01×
23Maine~2K0.99×
24New Hampshire~2K0.96×
25Rhode Island~2K0.96×
26North Carolina~10K0.94×
27Tennessee~9K0.94×
28Maryland~8K0.94×
29Vermont<1K0.94×
30North Dakota<1K0.93×
31Pennsylvania~20K0.91×
32Kansas~4K0.91×
33West Virginia~2K0.91×
34South Dakota~1K0.91×
35Oklahoma~5K0.88×
36Arkansas~4K0.88×
37Missouri~7K0.85×
38Alabama~6K0.85×
39Kentucky~5K0.85×
40Indiana~8K0.84×
41Iowa~3K0.84×
42South Carolina~6K0.83×
43Delaware~1K0.83×
44Wisconsin~6K0.82×
45Minnesota~6K0.82×
46Nebraska~2K0.82×
47Ohio~10K0.77×
48Michigan~10K0.77×
49Louisiana~5K0.73×
50Mississippi~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Suzuki Swift, United States
0.72×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suzuki Swift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suzuki Swift audience
#·InterestCategoryAffinity×
01Chevrolet SparkCars & Mobility34.09×
02Nissan X-TrailCars & Mobility32.07×
03Honda CityCars & Mobility20.00×
04Chevrolet TraxCars & Mobility17.73×
05Toyota YarisCars & Mobility14.48×
06Chevrolet EquinoxCars & Mobility12.26×
07Nissan NavaraCars & Mobility12.12×
08Google EarthInternet & Social Media5.68×
09Planned maintenanceBusiness & Career4.98×
10HatchbackCars & Mobility4.31×
11CarGurusCars & Mobility2.69×
12Used carCars & Mobility2.48×
13AutoZoneCars & Mobility2.47×
14Dick Van DykeMovies & TV2.40×
15RedditInternet & Social Media1.97×
16Online shoppingShopping1.75×
17BusinessBusiness & Career1.66×
18FamilyKids & Family1.56×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suzuki Swift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suzuki Swift audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.80×
Family OrientationCONSERVATISM1.65×
Quality AwarenessPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suzuki Swift audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.63×
IndulgenceJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Suzuki Swift have in United States?

Suzuki Swift has an estimated audience of 505,014 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Suzuki Swift fans?

41.5% of Suzuki Swift fans are female, 58.5% are male, with an average age of 38.8 years.

03

Which brands do Suzuki Swift fans like most?

Suzuki Swift fans show strongest brand affinity for Planned maintenance (4.98×), Chevrolet Spark (34.09×), and Online shopping (1.75×) over the country average.

04

Where do Suzuki Swift fans live in United States?

Suzuki Swift fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Suzuki Swift fans also like?

Beyond Suzuki Swift itself, the audience over-indexes on Chevrolet Spark (34.09×), Online shopping (1.75×), Nissan X-Trail (32.07×), and Business (1.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Suzuki Swift audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Suzuki Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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