Chevrolet Equinox Audience in United States

Chevrolet Equinox logo

Chevrolet Equinox has an estimated audience of 1,393,026 people in United States. 35.5% are female, 64.5% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Chevrolet Trax, Chevrolet Cruze, Chevrolet Traverse, Chevrolet Spark, Front-wheel drive.

The average Chevrolet Equinox fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chevrolet Trax, Chevrolet Cruze, Chevrolet Traverse, with strongest over-indexing on Chevrolet Trax (57.14× the country average). Demographically, the Chevrolet Equinox audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Chevrolet Equinox fans

Demographic split for Chevrolet Equinox audience in United States
MetricValue
Female35.5%
Male64.5%
Average age42.7
Estimated audience size1,393,026

Audience persona

The typical Chevrolet Equinox fan in United States is more male, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Chevrolet Trax.

Top regions in United States

Top regions ranked by reach for Chevrolet Equinox in United States
RegionReachAffinity
California167,1711.09×
Texas159,0231.33×
Florida153,0561.62×
New York86,6501.11×
Illinois55,1401.19×
Georgia51,3351.2×
Michigan50,4651.39×
North Carolina46,6301.11×
Ohio43,8891.02×
Pennsylvania41,6680.89×
New Jersey38,9451.1×
Virginia34,2741.01×
Indiana29,7581.17×
Tennessee29,6231.06×
Massachusetts27,7061.01×
Arizona25,7930.91×
Washington24,4280.87×
Maryland24,0721.01×
Alabama22,8431.17×
South Carolina22,0581.05×
Louisiana21,4131.19×
Minnesota21,0401.05×
Missouri21,0280.94×
Wisconsin20,6180.98×
Kentucky20,4071.17×
Colorado17,7480.81×
Oklahoma16,3211.06×
Mississippi15,5581.36×
Nevada15,5091.15×
Connecticut13,6790.98×
Oregon13,0810.82×
Arkansas12,4521.08×
Iowa12,2911.07×
Kansas10,6880.97×
Utah10,0840.81×
Nebraska7,3951.06×
West Virginia6,0040.93×
Hawaii5,9811×
New Mexico5,8570.84×
Idaho5,3240.76×
Maine3,9840.8×
New Hampshire3,9150.71×
Washington, District of Columbia3,7850.9×
Delaware3,6120.94×
Rhode Island3,3220.75×
Montana2,8020.73×
South Dakota2,7830.86×
North Dakota2,7430.96×
Alaska2,1030.71×
Vermont1,6180.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevrolet Equinox audience
BrandAffinityCategory
Chevrolet Trax57.14×Cars & Mobility
Chevrolet Cruze60.15×Cars & Mobility
Chevrolet Traverse36.66×Cars & Mobility
Chevrolet Spark55.99×Cars & Mobility
Front-wheel drive12.79×Cars & Mobility
Chevrolet Malibu38.34×Cars & Mobility
Autotrader7.68×Cars & Mobility
Honda CR-V13.93×Cars & Mobility
Chevrolet Suburban30.35×Cars & Mobility
Honda Pilot17.56×Cars & Mobility
Acura MDX19.71×Cars & Mobility
Convertible12.48×Cars & Mobility
Buick Enclave23.66×Cars & Mobility
Automatic transmission11.93×Cars & Mobility
Ford Escape19.73×Cars & Mobility
Buick Envision29.82×Cars & Mobility
Mid-size car15.85×Cars & Mobility
Physical model10.55×Kids & Family
Dodge Durango19.48×Cars & Mobility
Chevrolet Tahoe19.21×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevrolet Equinox audience
TraitClusterScore
Risk AppetiteTHRILL2.37
Family OrientationCONSERVATISM1.78
Luxury OrientationPREMIUM1.56
Need for SecurityCONSERVATISM1.54
Quality AwarenessPREMIUM1.44
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Chevrolet Equinox
CountryShare
United States38.2%
Brazil15.5%
Canada7.9%

See Chevrolet Equinox audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Chevrolet Equinox have in United States?

Chevrolet Equinox has an estimated audience of 1,393,026 people in United States, concentrated in California and Texas.

What is the gender split and age of Chevrolet Equinox fans?

35.5% of Chevrolet Equinox fans are female, 64.5% are male, with an average age of 42.7 years.

Which brands do Chevrolet Equinox fans like most?

Chevrolet Equinox fans show strongest brand affinity for Chevrolet Trax (57.14×), Chevrolet Cruze (60.15×), and Chevrolet Traverse (36.66×) over the country average.

Where do Chevrolet Equinox fans live in United States?

Chevrolet Equinox fans in United States are most concentrated in California (reach 167,171), Texas (reach 159,023), and Florida (reach 153,056). These three regions account for the largest share of the active audience.

What other brands do Chevrolet Equinox fans also like?

Beyond Chevrolet Equinox itself, the audience over-indexes on Chevrolet Cruze (60.15×), Chevrolet Traverse (36.66×), Chevrolet Spark (55.99×), and Front-wheel drive (12.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Equinox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.