Chevrolet Cruze Audience in United States

Chevrolet Cruze logo

Chevrolet Cruze has an estimated audience of 672,572 people in United States. 32.0% are female, 68.0% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Old Town Canoes & Kayaks, Chevrolet Equinox, Chevrolet Malibu, Chevrolet Traverse, Honda CR-V.

The average Chevrolet Cruze fan in United States is 39.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Old Town Canoes & Kayaks, Chevrolet Equinox, Chevrolet Malibu, with strongest over-indexing on Old Town Canoes & Kayaks (50.41× the country average). Demographically, the Chevrolet Cruze audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Chevrolet Cruze fans

Demographic split for Chevrolet Cruze audience in United States
MetricValue
Female32.0%
Male68.0%
Average age39.1
Estimated audience size672,572

Audience persona

The typical Chevrolet Cruze fan in United States is more male, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Old Town Canoes & Kayaks.

Top regions in United States

Top regions ranked by reach for Chevrolet Cruze in United States
RegionReachAffinity
Texas88,9961.54×
California68,5780.93×
Florida62,2551.37×
New York31,9020.85×
Illinois28,9011.29×
Georgia27,6161.33×
North Carolina23,9281.18×
Ohio22,0611.06×
Pennsylvania20,5770.91×
Michigan19,9801.14×
Tennessee17,5901.3×
Virginia17,5161.07×
New Jersey16,3110.95×
Indiana16,2101.32×
Arizona14,9741.09×
Missouri13,7911.27×
Alabama13,6051.45×
South Carolina12,5311.24×
Washington12,4770.92×
Maryland11,8111.02×
Louisiana11,6231.34×
Kentucky11,4451.36×
Massachusetts11,1350.84×
Wisconsin9,7730.97×
Colorado9,6610.91×
Mississippi9,4321.7×
Oklahoma8,7391.17×
Minnesota8,4380.88×
Arkansas7,2671.31×
Utah6,6971.11×
Nevada6,5921.01×
Kansas6,3271.19×
Connecticut5,9870.89×
Oregon5,9720.77×
Iowa5,8931.06×
New Mexico3,5531.05×
Nebraska3,2070.95×
Idaho2,8050.83×
Hawaii2,3940.83×
West Virginia2,3910.76×
Delaware1,7040.92×
Washington, District of Columbia1,6620.82×
New Hampshire1,4110.53×
Rhode Island1,3880.65×
Maine1,2080.5×
South Dakota1,0820.7×
North Dakota9450.68×
Montana8990.48×
Alaska8710.61×
Vermont5060.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevrolet Cruze audience
BrandAffinityCategory
Old Town Canoes & Kayaks50.41×Sports
Chevrolet Equinox37.69×Cars & Mobility
Chevrolet Malibu45.36×Cars & Mobility
Chevrolet Traverse35.14×Cars & Mobility
Honda CR-V15.26×Cars & Mobility
Ford Fiesta23.03×Cars & Mobility
Mazda CX-517.07×Cars & Mobility
Front-wheel drive11.96×Cars & Mobility
Chevrolet Suburban29.3×Cars & Mobility
Chevrolet Onix51.4×Cars & Mobility
Nissan Sentra23.83×Cars & Mobility
Automatic transmission11.93×Cars & Mobility
Toyota Highlander12.99×Cars & Mobility
Chevrolet Tahoe20.02×Cars & Mobility
Ford Explorer14.66×Cars & Mobility
cavenders22.96×Fashion & Accessoires
Mazda624.51×Cars & Mobility
Nissan Altima18.53×Cars & Mobility
Carvana5.95×Cars & Mobility
Full-size car8.06×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevrolet Cruze audience
TraitClusterScore
Family OrientationCONSERVATISM2.07
Luxury OrientationPREMIUM2.06
Risk AppetiteTHRILL1.89
Need for SecurityCONSERVATISM1.67
Quality AwarenessPREMIUM1.42
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Chevrolet Cruze
CountryShare
Brazil21.8%
United States13.8%
Argentina8.5%

See Chevrolet Cruze audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Chevrolet Cruze have in United States?

Chevrolet Cruze has an estimated audience of 672,572 people in United States, concentrated in Texas and California.

What is the gender split and age of Chevrolet Cruze fans?

32.0% of Chevrolet Cruze fans are female, 68.0% are male, with an average age of 39.1 years.

Which brands do Chevrolet Cruze fans like most?

Chevrolet Cruze fans show strongest brand affinity for Old Town Canoes & Kayaks (50.41×), Chevrolet Equinox (37.69×), and Chevrolet Malibu (45.36×) over the country average.

Where do Chevrolet Cruze fans live in United States?

Chevrolet Cruze fans in United States are most concentrated in Texas (reach 88,996), California (reach 68,578), and Florida (reach 62,255). These three regions account for the largest share of the active audience.

What other brands do Chevrolet Cruze fans also like?

Beyond Chevrolet Cruze itself, the audience over-indexes on Chevrolet Equinox (37.69×), Chevrolet Malibu (45.36×), Chevrolet Traverse (35.14×), and Honda CR-V (15.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Cruze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.