Rascasse Audience Intelligence

cavenders Target Market in United States

A data profile of the people who buy, follow and care about cavenders in United States — modelled from more than twelve digital signal sources. cavenders has an estimated audience of 1,885,790 people in United States.

#1among Western wear in United States
#1529among Brand in United States#662in Fashion & Accessoires

The average cavenders fan in United States is 34.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Louisiana, Arkansas.

Top brand affinities include Boot Barn, The Rhinestone Cowgirl, Carnage (2011 film), with strongest over-indexing on Boot Barn (105.36× the country average).

Demographically, the cavenders audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical cavenders fan in United States is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Boot Barn.

Category: Fashion & Accessoires · Type: Brand · Subtype: Western wear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the cavenders profile in United States.

Audience size
1.9M
in United States
Gender
52.9%♀
47.1% male
Age
34.3
average years
Country rank
#14917
Brand in United States
Fig. 01

Search interest · 12-month trend

+146%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of cavenders

52.9% are female, 47.1% are male, average age 34.3.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for cavenders audience in United States
MetricValue
Female52.9%
Male47.1%
Average age34.3
Estimated audience size1,885,790
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the cavenders audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

92.8%

of the worldwide cavenders audience comes from United States.

Worldwide audience distribution share by country for cavenders
CountryShare
United States92.8%
Germany0.9%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the cavenders audience in United States is strongest.

Fig. 05

Top regions by affinity

cavenders customers by region in United States
#RegionReachAffinity×
01Texas~1M8.39×
02Louisiana~100K4.98×
03Arkansas~60K4.93×
04Mississippi~50K3.88×
05Oklahoma~60K3.64×
06New Mexico~30K3.64×
07Alabama~60K2.54×
08Kansas~30K2.35×
09Missouri~40K1.47×
10Tennessee~40K1.38×
11Nebraska~10K1.31×
12Georgia~60K1.27×
13Colorado~20K0.92×
14Kentucky~20K0.80×
15Arizona~20K0.68×
16Vermont~2K0.67×
17North Dakota~2K0.66×
18Rhode Island~3K0.65×
19South Dakota~2K0.64×
20Alaska~2K0.60×
21Delaware~3K0.57×
22Iowa~7K0.56×
23Nevada~8K0.55×
24New Hampshire~3K0.54×
25Montana~2K0.51×
26North Carolina~20K0.50×
27Maine~3K0.50×
28West Virginia~4K0.49×
29Hawaii~3K0.48×
30Idaho~4K0.44×
31South Carolina~10K0.41×
32Washington, District of Columbia~2K0.41×
33Connecticut~6K0.36×
34Utah~5K0.34×
35Virginia~10K0.32×
36Indiana~9K0.31×
37Illinois~20K0.30×
38Wisconsin~7K0.29×
39Oregon~5K0.29×
40Minnesota~6K0.28×
41Florida~30K0.27×
42Massachusetts~8K0.24×
43Maryland~6K0.24×
44New Jersey~9K0.23×
45Washington~7K0.22×
46Ohio~10K0.21×
47Michigan~9K0.20×
48California~30K0.19×
49Pennsylvania~10K0.18×
50New York~10K0.15×
Fig. 06

Affinity by region

Affinity by region — cavenders, United States
0.15×1.00×8.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the cavenders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for cavenders audience
#·InterestCategoryAffinity×
01The Rhinestone CowgirlTopic225.43×
02Boot BarnFashion & Accessoires105.36×
03Club Universidad de ChileSports75.88×
04Carnage (2011 film)Movies & TV61.80×
05Colo-ColoSports30.57×
06Skateboarder (magazine)Sports25.84×
07Miss Me JeansFashion & Accessoires20.00×
08Blythe DannerMovies & TV20.00×
09Buckle (clothing retailer)Fashion & Accessoires11.57×
10AriatFashion & Accessoires10.66×
11SaddleSports8.31×
12Calf ropingSports7.77×
13Team ropingSports7.37×
14Bull ridingSports7.35×
15Western ridingSports6.38×
16Horse breedingPets & Animals4.64×
17Texas country musicMusic & Radio4.57×
18Horse trainingPets & Animals4.33×
19RodeoSports4.08×
20Native american culture in the united statesPolitics & Society3.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the cavenders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by cavenders audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.38×
ExtroversionTHRILL1.36×
CreativityOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by cavenders audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
Career OrientationPOWER0.73×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is cavenders's target market in United States?

cavenders's target market in United States covers an estimated 1,885,790 people, concentrated in Texas and Louisiana.

02

What is the gender split and age of cavenders customers?

52.9% of the cavenders audience are female, 47.1% are male, with an average age of 34.3 years.

03

Which brands do cavenders fans like most?

cavenders fans show strongest brand affinity for Boot Barn (105.36×), The Rhinestone Cowgirl (225.43×), and Carnage (2011 film) (61.8×) over the country average.

04

Where do cavenders fans live in United States?

cavenders fans in United States are most concentrated in Texas (reach ~1M), Louisiana (reach ~100K), and Arkansas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do cavenders fans also like?

Beyond cavenders itself, the audience over-indexes on The Rhinestone Cowgirl (225.43×), Carnage (2011 film) (61.8×), Skateboarder (magazine) (25.84×), and Club Universidad de Chile (75.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Western wear audiences in United States

See cavenders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for cavenders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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