Club Universidad de Chile Audience in United States

Club Universidad de Chile has an estimated audience of 266,067 people in United States. 45.8% are female, 54.2% are male, average age 34.1. Top regions: Florida, New York, California. Top brand affinities: cavenders, Volaris, Kipling (brand), El País, Alexis Sánchez.
The average Club Universidad de Chile fan in United States is 34.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include cavenders, Volaris, Kipling (brand), with strongest over-indexing on cavenders (71.28× the country average). Demographically, the Club Universidad de Chile audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Club Universidad de Chile fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 34.1 |
| Estimated audience size | 266,067 |
Audience persona
The typical Club Universidad de Chile fan in United States is balanced, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for cavenders.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 60,342 | 3.35× |
| New York | 31,005 | 2.09× |
| California | 30,368 | 1.04× |
| New Jersey | 17,273 | 2.55× |
| Texas | 16,588 | 0.73× |
| Utah | 13,392 | 5.62× |
| North Carolina | 9,862 | 1.23× |
| Illinois | 7,633 | 0.86× |
| Massachusetts | 6,532 | 1.25× |
| Virginia | 6,336 | 0.98× |
| Georgia | 6,183 | 0.75× |
| Pennsylvania | 5,982 | 0.67× |
| Maryland | 5,001 | 1.09× |
| Indiana | 4,703 | 0.97× |
| Tennessee | 4,448 | 0.83× |
| Washington | 4,277 | 0.8× |
| Arizona | 3,667 | 0.68× |
| Colorado | 3,475 | 0.83× |
| Missouri | 3,440 | 0.8× |
| Ohio | 3,429 | 0.42× |
| Connecticut | 3,359 | 1.26× |
| Oregon | 3,037 | 1× |
| Nevada | 2,989 | 1.16× |
| Kansas | 2,251 | 1.07× |
| Alabama | 2,172 | 0.58× |
| Michigan | 2,168 | 0.31× |
| Minnesota | 1,722 | 0.45× |
| Wisconsin | 1,697 | 0.42× |
| New Mexico | 1,478 | 1.11× |
| South Carolina | 1,386 | 0.35× |
| Kentucky | 1,346 | 0.4× |
| Oklahoma | 1,254 | 0.42× |
| Washington, District of Columbia | 1,114 | 1.39× |
| Iowa | 1,092 | 0.5× |
| Mississippi | 918 | 0.42× |
| Louisiana | 875 | 0.25× |
| Arkansas | 874 | 0.4× |
| Vermont | 763 | 1.63× |
| Idaho | 750 | 0.56× |
| Alaska | 730 | 1.28× |
| Hawaii | 717 | 0.63× |
| Delaware | 694 | 0.95× |
| Nebraska | 655 | 0.49× |
| West Virginia | 650 | 0.52× |
| Rhode Island | 646 | 0.76× |
| South Dakota | 609 | 0.99× |
| Montana | 565 | 0.77× |
| North Dakota | 543 | 0.99× |
| New Hampshire | 535 | 0.51× |
| Wyoming | 526 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| cavenders | 71.28× | Fashion & Accessoires |
| Volaris | 31× | Travel & Leisure |
| Kipling (brand) | 81.01× | Fashion & Accessoires |
| El País | 36.9× | News |
| Alexis Sánchez | 87.37× | Sports |
| FIFA Club World Cup | 28.14× | Sports |
| Las Vegas | 7.17× | Travel & Leisure |
| The Loud House | 47.68× | Movies & TV |
| Paris Saint-Germain | 16.09× | Sports |
| FIFA World Cup | 5.33× | Sports |
| La Liga | 12.37× | Sports |
| FC Bayern Munich | 8.92× | Sports |
| Atlético Madrid | 19.85× | Sports |
| Real Madrid C.F. | 5.22× | Sports |
| Montevideo | 31.57× | Travel & Leisure |
| Madrid | 14.15× | Travel & Leisure |
| Lyric poetry | 21× | Literature |
| Milwaukee Brewers | 7.63× | Sports |
| Planet Fitness | 3.71× | Sports |
| Danish Superliga | 59.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.84 |
| Urban Lifestyle | OPEN | 1.5 |
| Mindfulness | BALANCE | 1.49 |
| Design Affinity | PREMIUM | 1.34 |
| Risk Appetite | THRILL | 1.31 |
| LGBTQ+ Identity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Chile | 61.3% |
| Brazil | 13.2% |
| Mexico | 5.0% |
See Club Universidad de Chile audiences in other countries
- Club Universidad de Chile — Germany
- Club Universidad de Chile — United Kingdom
- Club Universidad de Chile — France
- Club Universidad de Chile — Italy
- Club Universidad de Chile — Spain
- Club Universidad de Chile — Brazil
- Club Universidad de Chile — Japan
- Club Universidad de Chile — South Korea
- Club Universidad de Chile — India
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- Manchester United F.C. (18,105,333)
Frequently asked questions
How many fans does Club Universidad de Chile have in United States?
Club Universidad de Chile has an estimated audience of 266,067 people in United States, concentrated in Florida and New York.
What is the gender split and age of Club Universidad de Chile fans?
45.8% of Club Universidad de Chile fans are female, 54.2% are male, with an average age of 34.1 years.
Which brands do Club Universidad de Chile fans like most?
Club Universidad de Chile fans show strongest brand affinity for cavenders (71.28×), Volaris (31×), and Kipling (brand) (81.01×) over the country average.
Where do Club Universidad de Chile fans live in United States?
Club Universidad de Chile fans in United States are most concentrated in Florida (reach 60,342), New York (reach 31,005), and California (reach 30,368). These three regions account for the largest share of the active audience.
What other brands do Club Universidad de Chile fans also like?
Beyond Club Universidad de Chile itself, the audience over-indexes on Volaris (31×), Kipling (brand) (81.01×), El País (36.9×), and Alexis Sánchez (87.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Club Universidad de Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.