Kipling (brand) Audience in United States

Kipling (brand) logo

Kipling (brand) has an estimated audience of 559,821 people in United States. 63.2% are female, 36.8% are male, average age 33.2. Top regions: California, Florida, Texas. Top brand affinities: Sprayground, Le Coq Sportif, Colo-Colo, Santiago, Konbini (Media).

The average Kipling (brand) fan in United States is 33.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Sprayground, Le Coq Sportif, Colo-Colo, with strongest over-indexing on Sprayground (95.89× the country average). Demographically, the Kipling (brand) audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Kipling (brand) fans

Demographic split for Kipling (brand) audience in United States
MetricValue
Female63.2%
Male36.8%
Average age33.2
Estimated audience size559,821

Audience persona

The typical Kipling (brand) fan in United States is more female, around 33.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Sprayground.

Top regions in United States

Top regions ranked by reach for Kipling (brand) in United States
RegionReachAffinity
California182,3202.96×
Florida137,2983.62×
Texas79,9571.66×
New York61,9581.98×
New Jersey26,5581.87×
Illinois21,8481.17×
Pennsylvania16,0860.85×
Georgia15,4910.9×
Massachusetts15,4841.4×
North Carolina14,5020.86×
Washington13,7701.23×
Virginia12,4580.91×
Arizona12,0251.05×
Nevada11,6352.15×
Colorado11,5061.3×
Michigan9,7510.67×
Ohio9,4990.55×
Maryland9,2040.96×
Hawaii7,8473.26×
Tennessee6,8110.61×
Indiana5,9690.58×
Connecticut5,9371.06×
Wisconsin5,7760.69×
Minnesota5,2010.65×
Oregon5,1790.81×
South Carolina5,1300.61×
Missouri4,8510.54×
Alabama4,2530.54×
Utah4,0610.81×
Kentucky3,7540.53×
Louisiana3,7530.52×
Oklahoma3,4730.56×
Kansas2,7290.62×
Arkansas2,5040.54×
Vermont2,3462.39×
Iowa2,2870.5×
New Mexico2,2060.79×
New Hampshire2,0240.92×
Mississippi1,8480.4×
Washington, District of Columbia1,6650.99×
Idaho1,6090.57×
Nebraska1,3530.48×
West Virginia1,3200.51×
Rhode Island1,3090.73×
Maine1,1870.59×
Delaware1,0560.68×
Alaska7880.66×
Montana6680.43×
South Dakota5760.45×
North Dakota4610.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kipling (brand) audience
BrandAffinityCategory
Sprayground95.89×Fashion & Accessoires
Le Coq Sportif145.48×Fashion & Accessoires
Colo-Colo101.36×Sports
Santiago28.3×Travel & Leisure
Konbini (Media)72.24×Music & Radio
Sharknado46.03×Movies & TV
Club Universidad de Chile77.5×Sports
lorna jane65.58×Fashion & Accessoires
Club Deportivo Universidad Católica64.89×Sports
FabFitFun20.3×Shopping
Benchmark (venture capital firm)34.08×Business & Career
Castle in the Sky34.36×Movies & TV
Blue Apron20.01×Shopping
Milestones18.51×Music & Radio
Bank for International Settlements53.44×Politics & Society
Sharktopus62.48×Movies & TV
Ellesse47.46×Fashion & Accessoires
Antwerp37.06×Travel & Leisure
Movies1.51×Movies & TV
American Home Shield13.36×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kipling (brand) audience
TraitClusterScore
Price SensitivityPREMIUM1.57
LGBTQ+ IdentityOPEN1.34
CreativityOPEN1.32
MindfulnessBALANCE1.3
IndulgenceJOY1.28
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Kipling (brand)
CountryShare
Brazil19.9%
United States9.8%
Mexico7.6%

See Kipling (brand) audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Kipling (brand) have in United States?

Kipling (brand) has an estimated audience of 559,821 people in United States, concentrated in California and Florida.

What is the gender split and age of Kipling (brand) fans?

63.2% of Kipling (brand) fans are female, 36.8% are male, with an average age of 33.2 years.

Which brands do Kipling (brand) fans like most?

Kipling (brand) fans show strongest brand affinity for Sprayground (95.89×), Le Coq Sportif (145.48×), and Colo-Colo (101.36×) over the country average.

Where do Kipling (brand) fans live in United States?

Kipling (brand) fans in United States are most concentrated in California (reach 182,320), Florida (reach 137,298), and Texas (reach 79,957). These three regions account for the largest share of the active audience.

What other brands do Kipling (brand) fans also like?

Beyond Kipling (brand) itself, the audience over-indexes on Le Coq Sportif (145.48×), Colo-Colo (101.36×), Santiago (28.3×), and Konbini (Media) (72.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kipling (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.