Rascasse Audience Intelligence

Madrid Audience in United States

A data profile of the people who buy, follow and care about Madrid in United States — modelled from more than twelve digital signal sources. Madrid has an estimated audience of 4,891,850 people in United States.

#105among City in United States#481among POI in United States#579in Travel & Leisure

The average Madrid fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, La Liga, El País, with strongest over-indexing on FIFA World Cup 2026 (4.26× the country average).

Demographically, the Madrid audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Social Media Usage, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madrid fan in United States is balanced, around 38.7 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup 2026.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madrid profile in United States.

Audience size
4.9M
in United States
Gender
49.6%♀
50.4% male
Age
38.7
average years
Country rank
#6839
POI in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madrid fans

49.6% are female, 50.4% are male, average age 38.7.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Madrid audience in United States
MetricValue
Female49.6%
Male50.4%
Average age38.7
Estimated audience size4,891,850
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Madrid audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Madrid audience comes from United States.

Worldwide audience distribution share by country for Madrid
CountryShare
Spain33.0%
United States8.5%
Mexico8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madrid audience in United States is strongest.

Fig. 05

Top regions by affinity

Madrid fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K4.44×
02Iowa~100K2.77×
03Washington, District of Columbia~30K1.99×
04Florida~500K1.57×
05California~800K1.51×
06New York~400K1.51×
07New Jersey~200K1.39×
08Maryland~100K1.38×
09Virginia~200K1.37×
10Texas~600K1.31×
11Massachusetts~100K1.27×
12Illinois~200K1.19×
13Rhode Island~20K1.10×
14Washington~100K1.08×
15North Carolina~200K1.06×
16Connecticut~50K1.05×
17Georgia~200K1.04×
18Colorado~80K0.99×
19Nevada~50K0.97×
20Oregon~50K0.96×
21Nebraska~20K0.95×
22Arizona~90K0.91×
23Maine~20K0.91×
24Utah~40K0.90×
25Delaware~10K0.87×
26Pennsylvania~100K0.85×
27Minnesota~60K0.83×
28Louisiana~50K0.82×
29Vermont~7K0.81×
30Indiana~70K0.79×
31South Carolina~60K0.79×
32Kansas~30K0.79×
33Tennessee~80K0.78×
34New Hampshire~10K0.76×
35Wisconsin~50K0.74×
36Hawaii~20K0.73×
37Michigan~90K0.72×
38Arkansas~30K0.72×
39Kentucky~40K0.70×
40Idaho~20K0.69×
41Missouri~50K0.67×
42Oklahoma~40K0.67×
43Ohio~100K0.65×
44South Dakota~7K0.65×
45Alaska~7K0.65×
46Alabama~40K0.63×
47North Dakota~6K0.61×
48Montana~8K0.59×
49Mississippi~20K0.54×
50West Virginia~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Madrid, United States
0.53×1.00×4.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madrid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madrid audience
#·InterestCategoryAffinity×
01El PaísNews23.33×
02Clarín (Argentine newspaper)News19.00×
03Iberia (airline)Travel & Leisure15.18×
04La LigaSports14.67×
05Lamine YamalSports10.26×
06Malcolm in the MiddleMovies & TV10.03×
07Ed HarrisMovies & TV10.00×
08TelenovelaMovies & TV8.69×
09Mexico CityTravel & Leisure8.18×
10El SalvadorTravel & Leisure7.71×
11SpainTravel & Leisure6.98×
12ColombiaTravel & Leisure6.96×
13Liga MXSports6.78×
14Buenos AiresTravel & Leisure6.57×
15GuatemalaTravel & Leisure5.93×
16Real Madrid C.F.Sports5.90×
17BurlingtonFashion & Accessoires4.30×
18FIFA World Cup 2026Sports4.26×
19FIFA World CupSports3.41×
20SoccerSports2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madrid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madrid audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.31×
TraditionCONSERVATISM1.21×
Risk AppetiteTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madrid audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
Convenience OrientationPREMIUM0.58×
Family OrientationCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madrid have in United States?

Madrid has an estimated audience of 4,891,850 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Madrid fans?

49.6% of Madrid fans are female, 50.4% are male, with an average age of 38.7 years.

03

Which brands do Madrid fans like most?

Madrid fans show strongest brand affinity for FIFA World Cup 2026 (4.26×), La Liga (14.67×), and El País (23.33×) over the country average.

04

Where do Madrid fans live in United States?

Madrid fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Madrid fans also like?

Beyond Madrid itself, the audience over-indexes on La Liga (14.67×), El País (23.33×), Real Madrid C.F. (5.9×), and Spain (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Madrid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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