Madrid Audience in United States
Madrid has an estimated audience of 4,891,850 people in United States. 49.6% are female, 50.4% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: La Liga, Real Madrid C.F., El País, Spain, Lamine Yamal.
The average Madrid fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Liga, Real Madrid C.F., El País, with strongest over-indexing on La Liga (14.67× the country average). Demographically, the Madrid audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Madrid fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 38.7 |
| Estimated audience size | 4,891,850 |
Audience persona
The typical Madrid fan in United States is balanced, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for La Liga.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 928,584 | 1.73× |
| Texas | 618,557 | 1.47× |
| Florida | 616,325 | 1.86× |
| New York | 480,297 | 1.76× |
| Illinois | 218,699 | 1.34× |
| New Jersey | 193,381 | 1.55× |
| Virginia | 180,669 | 1.52× |
| North Carolina | 170,082 | 1.16× |
| Georgia | 169,322 | 1.12× |
| Pennsylvania | 146,075 | 0.89× |
| Massachusetts | 134,723 | 1.4× |
| Maryland | 122,283 | 1.45× |
| Washington | 119,654 | 1.22× |
| Ohio | 100,434 | 0.67× |
| Michigan | 99,981 | 0.78× |
| Arizona | 95,377 | 0.95× |
| Colorado | 83,842 | 1.09× |
| Tennessee | 82,292 | 0.84× |
| Indiana | 73,345 | 0.82× |
| Minnesota | 61,190 | 0.87× |
| South Carolina | 59,671 | 0.81× |
| Oregon | 58,876 | 1.05× |
| Wisconsin | 55,363 | 0.75× |
| Missouri | 55,223 | 0.7× |
| Connecticut | 54,594 | 1.11× |
| Iowa | 53,057 | 1.32× |
| Louisiana | 52,655 | 0.83× |
| Nevada | 50,343 | 1.06× |
| New Mexico | 50,118 | 2.04× |
| Kentucky | 42,865 | 0.7× |
| Utah | 41,613 | 0.95× |
| Alabama | 39,308 | 0.58× |
| Oklahoma | 36,372 | 0.67× |
| Washington, District of Columbia | 34,241 | 2.33× |
| Kansas | 30,314 | 0.79× |
| Arkansas | 29,821 | 0.74× |
| Mississippi | 20,346 | 0.5× |
| Nebraska | 20,113 | 0.82× |
| Rhode Island | 17,928 | 1.15× |
| Idaho | 16,785 | 0.68× |
| Hawaii | 15,842 | 0.75× |
| New Hampshire | 14,318 | 0.74× |
| Maine | 13,991 | 0.8× |
| Delaware | 11,295 | 0.84× |
| West Virginia | 10,286 | 0.45× |
| Montana | 7,095 | 0.52× |
| Vermont | 6,402 | 0.75× |
| South Dakota | 6,068 | 0.54× |
| Alaska | 5,893 | 0.56× |
| North Dakota | 4,796 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Liga | 14.67× | Sports |
| Real Madrid C.F. | 5.9× | Sports |
| El País | 23.33× | News |
| Spain | 6.98× | Travel & Leisure |
| Lamine Yamal | 10.26× | Sports |
| Mexico City | 8.18× | Travel & Leisure |
| Colombia | 6.96× | Travel & Leisure |
| Buenos Aires | 6.57× | Travel & Leisure |
| Telenovela | 8.69× | Movies & TV |
| Iberia (airline) | 15.18× | Travel & Leisure |
| Guatemala | 5.93× | Travel & Leisure |
| FIFA World Cup | 3.41× | Sports |
| Burlington | 4.3× | Fashion & Accessoires |
| FC Bayern Munich | 5.41× | Sports |
| Soccer | 2.63× | Sports |
| Liga MX | 6.78× | Sports |
| El Salvador | 7.71× | Travel & Leisure |
| Clarín (Argentine newspaper) | 19× | News |
| Honduras | 7.58× | Travel & Leisure |
| Barbie | 4.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.59 |
| Spirituality | BALANCE | 1.44 |
| Extroversion | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.27 |
| Urban Lifestyle | OPEN | 1.25 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 33.1% |
| United States | 8.5% |
| Mexico | 8.5% |
See Madrid audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Madrid have in United States?
Madrid has an estimated audience of 4,891,850 people in United States, concentrated in California and Texas.
What is the gender split and age of Madrid fans?
49.6% of Madrid fans are female, 50.4% are male, with an average age of 38.7 years.
Which brands do Madrid fans like most?
Madrid fans show strongest brand affinity for La Liga (14.67×), Real Madrid C.F. (5.9×), and El País (23.33×) over the country average.
Where do Madrid fans live in United States?
Madrid fans in United States are most concentrated in California (reach 928,584), Texas (reach 618,557), and Florida (reach 616,325). These three regions account for the largest share of the active audience.
What other brands do Madrid fans also like?
Beyond Madrid itself, the audience over-indexes on Real Madrid C.F. (5.9×), El País (23.33×), Spain (6.98×), and Lamine Yamal (10.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.