Madrid Audience in Mexico
Madrid has an estimated audience of 4,863,732 people in Mexico. 48.9% are female, 51.1% are male, average age 32.7. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Europe, Iberia (airline), Tractor unit, Kevin Costner, ABC.
The average Madrid fan in Mexico is 32.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Europe, Iberia (airline), Tractor unit, with strongest over-indexing on Europe (1.5× the country average). Demographically, the Madrid audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Madrid fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 32.7 |
| Estimated audience size | 4,863,732 |
Audience persona
The typical Madrid fan in Mexico is balanced, around 32.7 years old, with strong Design Affinity tendencies and a notable affinity for Europe.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 967,956 | 1.45× |
| Distrito Federal | 641,660 | 1× |
| Jalisco | 563,064 | 1.57× |
| Nuevo Leon | 416,009 | 1.43× |
| Veracruz (state) | 277,939 | 0.97× |
| Puebla | 275,470 | 1.07× |
| Guanajuato | 256,902 | 1.12× |
| Baja California | 229,592 | 1.14× |
| Tamaulipas | 213,216 | 1.31× |
| Michoacan de Ocampo | 187,571 | 1.11× |
| Chihuahua | 173,891 | 1.03× |
| Coahuila de Zaragoza | 141,048 | 0.97× |
| Yucatan | 125,423 | 1.24× |
| Chiapas | 122,433 | 0.84× |
| Sinaloa | 117,630 | 0.91× |
| Hidalgo | 101,768 | 0.86× |
| Guerrero | 93,183 | 0.75× |
| Oaxaca | 85,140 | 0.63× |
| Morelos | 73,556 | 0.87× |
| Aguascalientes | 64,492 | 1.04× |
| Durango | 52,373 | 0.78× |
| Zacatecas | 46,914 | 0.76× |
| Nayarit | 42,778 | 0.91× |
| Baja California Sur | 37,259 | 0.96× |
| Tlaxcala | 37,091 | 0.66× |
| Campeche | 28,269 | 0.76× |
| Colima | 26,345 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Europe | 1.5× | Travel & Leisure |
| Iberia (airline) | 1.51× | Travel & Leisure |
| Tractor unit | 1.56× | Cars & Mobility |
| Kevin Costner | 1.5× | Movies & TV |
| ABC | 1.62× | Movies & TV |
| Sarah Jessica Parker | 1.61× | Movies & TV |
| Agricultural science | 1.52× | Business & Career |
| Seville | 1.56× | Travel & Leisure |
| ¡HOLA! México | 1.55× | Fashion & Accessoires |
| Mr. Bean (animated TV series) | 1.53× | Movies & TV |
| Channel 5 (UK) | 1.61× | Movies & TV |
| Solaris (operating system) | 1.55× | Technology & Electronics |
| Complutense University of Madrid | 1.77× | Business & Career |
| Dallas (1978 TV series) | 1.7× | Movies & TV |
| Foundation garment | 1.57× | Fashion & Accessoires |
| Dora the Explorer | 1.53× | Movies & TV |
| Bubble Guppies | 1.62× | Movies & TV |
| Matthew Broderick | 2.07× | Movies & TV |
| Children's song | 1.6× | Music & Radio |
| Mozilla | 1.53× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.62 |
| Luxury Orientation | PREMIUM | 2.34 |
| Early Adopter Mentality | POWER | 1.83 |
| Quality Awareness | PREMIUM | 1.81 |
| Career Orientation | POWER | 1.79 |
| Risk Appetite | THRILL | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 33.1% |
| United States | 8.5% |
| Mexico | 8.5% |
See Madrid audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
Frequently asked questions
How many fans does Madrid have in Mexico?
Madrid has an estimated audience of 4,863,732 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Madrid fans?
48.9% of Madrid fans are female, 51.1% are male, with an average age of 32.7 years.
Which brands do Madrid fans like most?
Madrid fans show strongest brand affinity for Europe (1.5×), Iberia (airline) (1.51×), and Tractor unit (1.56×) over the country average.
Where do Madrid fans live in Mexico?
Madrid fans in Mexico are most concentrated in State of Mexico (reach 967,956), Distrito Federal (reach 641,660), and Jalisco (reach 563,064). These three regions account for the largest share of the active audience.
What other brands do Madrid fans also like?
Beyond Madrid itself, the audience over-indexes on Iberia (airline) (1.51×), Tractor unit (1.56×), Kevin Costner (1.5×), and ABC (1.62×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.