Europe Audience in Mexico
Europe has an estimated audience of 6,291,909 people in Mexico. 51.7% are female, 48.3% are male, average age 31.5. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: MSN, Mobile payment, Puma, Catholic Church, Pedro Pascal.
The average Europe fan in Mexico is 31.5 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include MSN, Mobile payment, Puma, with strongest over-indexing on MSN (4.21× the country average). Demographically, the Europe audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Europe fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 31.5 |
| Estimated audience size | 6,291,909 |
Audience persona
The typical Europe fan in Mexico is balanced, around 31.5 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,198,747 | 1.39× |
| Distrito Federal | 949,877 | 1.15× |
| Jalisco | 602,453 | 1.3× |
| Nuevo Leon | 400,435 | 1.06× |
| Puebla | 380,147 | 1.14× |
| Veracruz (state) | 364,352 | 0.98× |
| Guanajuato | 318,250 | 1.07× |
| Baja California | 273,587 | 1.05× |
| Michoacan de Ocampo | 229,092 | 1.05× |
| Chihuahua | 213,870 | 0.98× |
| Coahuila de Zaragoza | 177,905 | 0.94× |
| Chiapas | 170,487 | 0.9× |
| Hidalgo | 150,822 | 0.99× |
| Yucatan | 142,033 | 1.09× |
| Guerrero | 141,601 | 0.89× |
| Morelos | 103,169 | 0.95× |
| Aguascalientes | 83,853 | 1.05× |
| Durango | 68,384 | 0.78× |
| Zacatecas | 67,893 | 0.85× |
| Tlaxcala | 60,620 | 0.84× |
| Nayarit | 56,571 | 0.93× |
| Baja California Sur | 51,948 | 1.03× |
| Campeche | 35,094 | 0.73× |
| Colima | 34,660 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.21× | News |
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.74× | Fashion & Accessoires |
| Catholic Church | 2.78× | Politics & Society |
| Pedro Pascal | 3× | Movies & TV |
| Banana | 2.75× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Sarcasm | 2.68× | Politics & Society |
| Travel agency | 2.75× | Travel & Leisure |
| Game consoles | 2.06× | Technology & Electronics |
| Local news | 4.84× | News |
| El País | 2.79× | News |
| Radio | 1.89× | Technology & Electronics |
| Max Verstappen | 3.6× | Sports |
| Broadcasting of sports events | 3.48× | Movies & TV |
| Single malt whisky | 7.12× | Food & Beverages |
| Fast food | 1.52× | Food & Beverages |
| High school | 3.54× | Business & Career |
| Bruce Willis | 2.86× | Movies & TV |
| Art jewelry | 2.81× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.62 |
| Luxury Orientation | PREMIUM | 2.4 |
| Early Adopter Mentality | POWER | 1.83 |
| Quality Awareness | PREMIUM | 1.81 |
| Career Orientation | POWER | 1.79 |
| Risk Appetite | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
See Europe audiences in other countries
More Continent audiences in Mexico
- North America (13,567,450)
- South America (8,034,286)
- Asia (3,780,873)
- Africa (1,408,361)
- Oceania (811,249)
Frequently asked questions
How many fans does Europe have in Mexico?
Europe has an estimated audience of 6,291,909 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Europe fans?
51.7% of Europe fans are female, 48.3% are male, with an average age of 31.5 years.
Which brands do Europe fans like most?
Europe fans show strongest brand affinity for MSN (4.21×), Mobile payment (5.93×), and Puma (2.74×) over the country average.
Where do Europe fans live in Mexico?
Europe fans in Mexico are most concentrated in State of Mexico (reach 1,198,747), Distrito Federal (reach 949,877), and Jalisco (reach 602,453). These three regions account for the largest share of the active audience.
What other brands do Europe fans also like?
Beyond Europe itself, the audience over-indexes on Mobile payment (5.93×), Puma (2.74×), Catholic Church (2.78×), and Pedro Pascal (3×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.