South America Audience in Mexico
South America has an estimated audience of 8,034,286 people in Mexico. 47.9% are female, 52.1% are male, average age 31.6. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (77.44× the country average). Demographically, the South America audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of South America fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 31.6 |
| Estimated audience size | 8,034,286 |
Audience persona
The typical South America fan in Mexico is balanced, around 31.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of South America fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 77.44× | Shopping |
| Costa Rica | 102.85× | Travel & Leisure |
| Love & Sex | 141.85× | Kids & Family |
| Game consoles | 57.97× | Technology & Electronics |
| Exfoliation (cosmetology) | 116.58× | Beauty & Wellness |
| Catholic Church | 33.47× | Politics & Society |
| Sarcasm | 33.17× | Politics & Society |
| Mobile game | 25.33× | Games |
| Dentistry | 27.54× | Business & Career |
| Travel agency | 24.5× | Travel & Leisure |
| Freeware | 22.67× | Technology & Electronics |
| Broadcasting of sports events | 25.41× | Movies & TV |
| Doctor of Medicine | 23.13× | Business & Career |
| Machu Picchu | 21.45× | Travel & Leisure |
| Breastfeeding | 18.26× | Kids & Family |
| Public administration | 21.76× | Business & Career |
| General practitioner | 20.54× | Health |
| El País | 11.56× | News |
| Valentine's Day | 20× | Kids & Family |
| Civil service | 21.3× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 7.51 |
| Travelling | THRILL | 7.01 |
| Mindfulness | BALANCE | 2.9 |
| Risk Appetite | THRILL | 2.58 |
| Career Orientation | POWER | 2.38 |
| Design Affinity | PREMIUM | 2.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 13.0% |
| Colombia | 6.3% |
See South America audiences in other countries
More Continent audiences in Mexico
- North America (13,567,450)
- Europe (6,291,910)
- Asia (3,780,873)
- Africa (1,408,361)
- Oceania (811,249)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.