South America Audience in Mexico
South America has an estimated audience of 8,034,286 people in Mexico. 47.9% are female, 52.1% are male, average age 31.6. Top brand affinities: Freeware, MSN, Sarcasm, Dentistry, TikTok.
Top brand affinities include Freeware, MSN, Sarcasm, with strongest over-indexing on Freeware (5.43× the country average). Demographically, the South America audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of South America fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 31.6 |
| Estimated audience size | 8,034,286 |
Audience persona
The typical South America fan in Mexico is balanced, around 31.6 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.43× | Technology & Electronics |
| MSN | 3.61× | News |
| Sarcasm | 3.57× | Politics & Society |
| Dentistry | 4.07× | Business & Career |
| TikTok | 2.09× | Internet & Social Media |
| Pedro Pascal | 3.37× | Movies & TV |
| Mobile payment | 4.93× | Business & Career |
| Mario Vargas Llosa | 7.35× | Literature |
| Puma | 2.43× | Fashion & Accessoires |
| Machu Picchu | 5.02× | Travel & Leisure |
| Public administration | 5.35× | Business & Career |
| Game consoles | 2.31× | Technology & Electronics |
| Civil service | 6.15× | Politics & Society |
| Catholic Church | 2.38× | Politics & Society |
| Live television | 5.26× | Movies & TV |
| Breastfeeding | 4.27× | Kids & Family |
| Travel agency | 2.72× | Travel & Leisure |
| Anti-aging cream | 3.09× | Beauty & Wellness |
| Beaches | 1.73× | Travel & Leisure |
| Cardiology | 5.33× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.8 |
| Risk Appetite | THRILL | 2.64 |
| Design Affinity | PREMIUM | 2.28 |
| Luxury Orientation | PREMIUM | 2.02 |
| Quality Awareness | PREMIUM | 1.84 |
| Career Orientation | POWER | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 13.0% |
| Colombia | 6.3% |
See South America audiences in other countries
More Continent audiences in Mexico
- North America (13,567,450)
- Europe (6,291,910)
- Asia (3,780,873)
- Africa (1,408,361)
- Oceania (811,249)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.