A data profile of the people who buy, follow and care about South America in Mexico — modelled from more than twelve digital signal sources. South America has an estimated audience of 8,034,286 people in Mexico.
South America has an estimated audience of 8,034,286 people in Mexico. 47.9% are female, 52.1% are male, average age 31.6. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (77.44× the country average).
Demographically, the South America audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical South America fan in Mexico is balanced, around 31.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the South America profile in Mexico.
47.9% are female, 52.1% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 31.6 |
| Estimated audience size | 8,034,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide South America audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 13.0% |
| Colombia | 6.3% |
The strongest cross-interests of the South America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 141.85× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 116.58× | ||
| 03 | Costa Rica | Travel & Leisure | 102.85× | ||
| 04 | Shopping and fashion | Shopping | 77.44× | ||
| 05 | Game consoles | Technology & Electronics | 57.97× | ||
| 06 | Catholic Church | Politics & Society | 33.47× | ||
| 07 | Sarcasm | Politics & Society | 33.17× | ||
| 08 | Dentistry | Business & Career | 27.54× | ||
| 09 | Broadcasting of sports events | Movies & TV | 25.41× | ||
| 10 | Mobile game | Games | 25.33× | ||
| 11 | Travel agency | Travel & Leisure | 24.50× | ||
| 12 | Doctor of Medicine | Business & Career | 23.13× | ||
| 13 | Freeware | Technology & Electronics | 22.67× | ||
| 14 | Public administration | Business & Career | 21.76× | ||
| 15 | Machu Picchu | Travel & Leisure | 21.45× | ||
| 16 | Civil service | Politics & Society | 21.30× | ||
| 17 | General practitioner | Health | 20.54× | ||
| 18 | Valentine's Day | Kids & Family | 20.00× | ||
| 19 | Breastfeeding | Kids & Family | 18.26× | ||
| 20 | El País | News | 11.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.51× | |
| Travelling | THRILL | 7.01× | |
| Mindfulness | BALANCE | 2.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Extroversion | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.