South America Audience in Spain
South America has an estimated audience of 6,925,089 people in Spain. 54.5% are female, 45.5% are male, average age 43.2. Top brand affinities: Singer-songwriter, MSN, Mario Vargas Llosa, Brico Dépôt, Sports nutrition.
Top brand affinities include Singer-songwriter, MSN, Mario Vargas Llosa, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the South America audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of South America fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.2 |
| Estimated audience size | 6,925,089 |
Audience persona
The typical South America fan in Spain is balanced, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 4.76× | News |
| Mario Vargas Llosa | 6.48× | Literature |
| Brico Dépôt | 3.89× | Shopping |
| Sports nutrition | 7.93× | Food & Beverages |
| Local food | 3.46× | Food & Beverages |
| Livemusic | 3.87× | Music & Radio |
| Dentistry | 4.6× | Business & Career |
| Movistar | 2.49× | Technology & Electronics |
| Julio Iglesias | 2.58× | Music & Radio |
| CAC 40 | 2.84× | Business & Career |
| S.S.C. Napoli | 8.13× | Sports |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Family | 1.56× | Kids & Family |
| Oncology | 5.64× | Health |
| Orange | 2.78× | Technology & Electronics |
| Manchester City F.C. | 2.99× | Sports |
| Stradivarius | 2.08× | Shopping |
| 1.64× | Internet & Social Media | |
| Mapfre | 2.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.28 |
| Need for Security | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.24 |
| Individualism | JOY | 1.19 |
| Social Media Usage | JOY | 1.04 |
| Convenience Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 13.0% |
| Colombia | 6.3% |
See South America audiences in other countries
More Continent audiences in Spain
- Europe (17,337,134)
- North America (5,892,288)
- Asia (4,118,135)
- Africa (3,035,581)
- Oceania (907,843)
How to read this data
Audience size is the estimated number of people in Spain who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.