A data profile of the people who buy, follow and care about South America in Spain — modelled from more than twelve digital signal sources. South America has an estimated audience of 6,925,089 people in Spain.
South America has an estimated audience of 6,925,089 people in Spain. 54.5% are female, 45.5% are male, average age 43.2. Top brand affinities: Iberia (airline), WhatsApp, Distilled beverage, Betfair, Satire.
Top brand affinities include Iberia (airline), WhatsApp, Distilled beverage, with strongest over-indexing on Iberia (airline) (3.07× the country average).
Demographically, the South America audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical South America fan in Spain is balanced, around 43.2 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the South America profile in Spain.
54.5% are female, 45.5% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.2 |
| Estimated audience size | 6,925,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide South America audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 13.0% |
| Colombia | 6.3% |
The strongest cross-interests of the South America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mario Vargas Llosa | Literature | 7.35× | ||
| 02 | Satire | Literature | 5.29× | ||
| 03 | Betfair | Games | 4.49× | ||
| 04 | Headphones | Technology & Electronics | 3.51× | ||
| 05 | Internet & Social Media | 3.11× | |||
| 06 | Iberia (airline) | Travel & Leisure | 3.07× | ||
| 07 | Refrigerator | Home & Garden | 3.05× | ||
| 08 | Distilled beverage | Food & Beverages | 2.85× | ||
| 09 | Mango | Shopping | 2.23× | ||
| 10 | Instant messaging | Internet & Social Media | 2.17× | ||
| 11 | Local food | Food & Beverages | 2.08× | ||
| 12 | Wikipedia | Internet & Social Media | 2.04× | ||
| 13 | Real property | Home & Garden | 1.99× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.91× | ||
| 15 | IBEX 35 | Business & Career | 1.81× | ||
| 16 | Caixabank | Business & Career | 1.67× | ||
| 17 | Loterías y Apuestas del Estado | Games | 1.57× | ||
| 18 | Banco Sabadell | Business & Career | 1.56× | ||
| 19 | Bankinter | Business & Career | 1.55× | ||
| 20 | Aldi | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.25× | |
| Community Orientation | OPEN | 1.61× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.