South America Audience in United States

South America logo

South America has an estimated audience of 34,751,871 people in United States. 55.3% are female, 44.7% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Keen (shoe company), Governor of Michigan, Goop, Wok, Google Home.

The average South America fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keen (shoe company), Governor of Michigan, Goop, with strongest over-indexing on Keen (shoe company) (14.31× the country average). Demographically, the South America audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Continent

Demographics of South America fans

Demographic split for South America audience in United States
MetricValue
Female55.3%
Male44.7%
Average age41.1
Estimated audience size34,751,871

Audience persona

The typical South America fan in United States is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Keen (shoe company).

Top regions in United States

Top regions ranked by reach for South America in United States
RegionReachAffinity
California4,243,3291.11×
Texas3,579,6821.2×
Florida2,943,0791.25×
New York2,101,2941.08×
Georgia1,333,9841.25×
Illinois1,249,1321.08×
Pennsylvania1,142,4830.98×
North Carolina1,077,5611.03×
Virginia994,4211.17×
New Jersey974,2991.1×
Ohio967,6280.9×
Michigan840,6680.93×
Washington787,9841.13×
Massachusetts727,1141.06×
Arizona704,6160.99×
Maryland704,3011.18×
Tennessee683,4280.98×
Indiana607,9260.96×
Colorado587,8391.07×
Minnesota560,3271.13×
Missouri549,5060.98×
South Carolina536,8501.03×
Wisconsin497,0690.95×
Oregon430,9111.08×
Alabama426,0280.88×
Louisiana425,1990.95×
Oklahoma401,0541.04×
Kentucky394,6990.91×
Connecticut380,9991.09×
Utah344,3921.11×
Nevada337,7811×
Kansas276,0251.01×
Mississippi264,0190.92×
Iowa258,4370.9×
Arkansas238,9760.83×
Idaho163,2980.94×
Nebraska155,9500.89×
New Mexico145,2330.83×
Hawaii139,3070.93×
West Virginia132,0090.82×
Washington, District of Columbia129,0571.24×
New Hampshire122,8890.9×
Maine109,4370.88×
Rhode Island106,0120.96×
Montana92,7770.96×
Delaware83,7050.87×
Alaska75,6491.02×
South Dakota70,8590.88×
North Dakota64,7520.91×
Vermont55,8890.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South America audience
BrandAffinityCategory
Keen (shoe company)14.31×Fashion & Accessoires
Governor of Michigan15.59×Politics & Society
Goop11.16×Internet & Social Media
Wok11.43×Food & Beverages
Google Home10.56×Technology & Electronics
Nationality3.47×Politics & Society
Hibachi12.35×Food & Beverages
Grinch5.83×Movies & TV
headspace12.91×Health
Hipster13.09×Politics & Society
Fairy godmother9.46×Literature
Cherish (group)13.53×Music & Radio
Grace Slick10.47×Music & Radio
Elsword19×Games
El Paso County, Colorado14.72×Travel & Leisure
Combat sport1.81×Sports
Kendra Scott3.28×Fashion & Accessoires
Progressive rock2.31×Music & Radio
Israel2.31×Travel & Leisure
No Escape (1994 film)10.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South America audience
TraitClusterScore
MindfulnessBALANCE1.22
ExtroversionTHRILL1.2
LGBTQ+ IdentityOPEN1.19
Social Media UsageJOY1.13
SpiritualityBALANCE1.11
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for South America
CountryShare
United States21.3%
Brazil13.0%
Colombia6.3%

See South America audiences in other countries

More Continent audiences in United States

Frequently asked questions

How many fans does South America have in United States?

South America has an estimated audience of 34,751,871 people in United States, concentrated in California and Texas.

What is the gender split and age of South America fans?

55.3% of South America fans are female, 44.7% are male, with an average age of 41.1 years.

Which brands do South America fans like most?

South America fans show strongest brand affinity for Keen (shoe company) (14.31×), Governor of Michigan (15.59×), and Goop (11.16×) over the country average.

Where do South America fans live in United States?

South America fans in United States are most concentrated in California (reach 4,243,329), Texas (reach 3,579,682), and Florida (reach 2,943,079). These three regions account for the largest share of the active audience.

What other brands do South America fans also like?

Beyond South America itself, the audience over-indexes on Governor of Michigan (15.59×), Goop (11.16×), Wok (11.43×), and Google Home (10.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.