Rascasse Audience Intelligence

South America Audience in United States

A data profile of the people who buy, follow and care about South America in United States — modelled from more than twelve digital signal sources. South America has an estimated audience of 34,751,871 people in United States.

#2among Continent in United States#28among POI in United States#55in Travel & Leisure

The average South America fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, La Liga, Anne Hathaway, with strongest over-indexing on FIFA World Cup (3.13× the country average).

Demographically, the South America audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South America fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South America profile in United States.

Audience size
34.8M
in United States
Gender
55.3%♀
44.7% male
Age
41.1
average years
Country rank
#726
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South America fans

55.3% are female, 44.7% are male, average age 41.1.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for South America audience in United States
MetricValue
Female55.3%
Male44.7%
Average age41.1
Estimated audience size34,751,871
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the South America audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

21.3%

of the worldwide South America audience comes from United States.

Worldwide audience distribution share by country for South America
CountryShare
United States21.3%
Brazil13.0%
Colombia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South America audience in United States is strongest.

Fig. 05

Top regions by affinity

South America fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M1.19×
02South Carolina~600K1.17×
03Georgia~1M1.15×
04Virginia~1M1.14×
05Minnesota~600K1.12×
06Oklahoma~400K1.12×
07Alaska~80K1.12×
08Kansas~300K1.11×
09Utah~300K1.09×
10Maryland~600K1.08×
11New Jersey~900K1.07×
12Oregon~400K1.07×
13Connecticut~400K1.07×
14Washington~700K1.06×
15Washington, District of Columbia~100K1.06×
16North Dakota~80K1.06×
17Florida~2.5M1.05×
18Massachusetts~700K1.04×
19Colorado~600K1.03×
20Nebraska~200K1.03×
21Illinois~1M1.02×
22Montana~100K1.02×
23South Dakota~80K1.02×
24California~4M1.01×
25Indiana~600K1.01×
26Missouri~600K1.01×
27North Carolina~1M0.99×
28Wisconsin~500K0.99×
29Idaho~200K0.99×
30Pennsylvania~1M0.98×
31Delaware~90K0.98×
32Vermont~60K0.98×
33New York~2M0.97×
34New Hampshire~100K0.96×
35Louisiana~400K0.95×
36Iowa~300K0.95×
37Arizona~700K0.94×
38Kentucky~400K0.94×
39Maine~100K0.94×
40Hawaii~100K0.93×
41Rhode Island~100K0.93×
42Michigan~800K0.92×
43Nevada~300K0.92×
44Tennessee~600K0.90×
45Mississippi~300K0.90×
46Ohio~1M0.89×
47Alabama~400K0.88×
48Arkansas~300K0.88×
49New Mexico~200K0.87×
50West Virginia~100K0.84×
Fig. 06

Affinity by region

Affinity by region — South America, United States
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South America audience
#·InterestCategoryAffinity×
01Atlético MadridSports6.40×
02Ligue 1Sports6.40×
03La LigaSports5.82×
04VolarisTravel & Leisure4.56×
05NeymarSports4.15×
06Anne HathawayMovies & TV4.04×
07Cristiano RonaldoSports3.22×
08FIFA World CupSports3.13×
09IslandTravel & Leisure2.44×
10Las VegasTravel & Leisure2.03×
11Solar energyHome & Garden2.00×
12MexicoTravel & Leisure1.83×
13Pizza HutFood & Beverages1.66×
14UniversityBusiness & Career1.62×
15T-MobileTechnology & Electronics1.61×
16Domino's PizzaFood & Beverages1.58×
17DrawingHome & Garden1.56×
18SubwayFood & Beverages1.51×
19FoodieFood & Beverages1.51×
20VacationsTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South America audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
IndulgenceJOY1.27×
Convenience OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South America audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.84×
Design AffinityPREMIUM0.85×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South America have in United States?

South America has an estimated audience of 34,751,871 people in United States, concentrated in California and Texas.

02

What is the gender split and age of South America fans?

55.3% of South America fans are female, 44.7% are male, with an average age of 41.1 years.

03

Which brands do South America fans like most?

South America fans show strongest brand affinity for FIFA World Cup (3.13×), La Liga (5.82×), and Anne Hathaway (4.04×) over the country average.

04

Where do South America fans live in United States?

South America fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do South America fans also like?

Beyond South America itself, the audience over-indexes on La Liga (5.82×), Anne Hathaway (4.04×), Las Vegas (2.03×), and T-Mobile (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Continent audiences in United States

See South America audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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