Island Audience in United States

Island logo

Island has an estimated audience of 21,325,537 people in United States. 57.3% are female, 42.7% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Central America, North America, U.S. state, Polynesia, Caribbean.

The average Island fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Central America, North America, U.S. state, with strongest over-indexing on Central America (4.47× the country average). Demographically, the Island audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Island fans

Demographic split for Island audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.3
Estimated audience size21,325,537

Audience persona

The typical Island fan in United States is more female, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Central America.

Top regions in United States

Top regions ranked by reach for Island in United States
RegionReachAffinity
California9,071,5223.87×
Texas2,118,2121.16×
New York1,803,8761.51×
Florida1,427,7160.99×
North Carolina1,156,1881.8×
Pennsylvania729,4971.02×
Georgia673,3381.02×
Illinois640,2650.9×
Ohio620,2840.94×
Arizona602,7481.38×
New Jersey562,2591.04×
Washington521,9341.22×
Michigan504,2450.9×
Virginia501,8950.97×
Tennessee389,3260.91×
Indiana371,9830.95×
Massachusetts362,7140.86×
South Carolina356,8061.11×
Maryland314,4210.86×
Missouri308,6280.9×
Kentucky290,9891.09×
Wisconsin267,7820.83×
Colorado264,3550.79×
Louisiana253,6900.92×
Alabama242,6850.81×
Minnesota232,6070.76×
Oregon212,9860.87×
Oklahoma208,8200.88×
Connecticut195,0160.91×
Nevada194,6680.94×
Hawaii169,2851.85×
Mississippi167,7320.95×
Utah154,2070.81×
Kansas148,0580.88×
Iowa138,7980.79×
Arkansas138,4820.79×
Idaho100,5350.94×
Nebraska99,8830.93×
New Mexico76,6100.72×
West Virginia71,7440.72×
Rhode Island68,4581.01×
Maine62,3330.82×
New Hampshire59,5270.71×
Delaware47,3650.81×
Washington, District of Columbia41,8130.65×
Montana40,5890.69×
Alaska39,6770.87×
South Dakota38,6630.78×
North Dakota37,4350.85×
Vermont26,3050.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Island audience
BrandAffinityCategory
Central America4.47×Travel & Leisure
North America1.72×Travel & Leisure
U.S. state1.5×Travel & Leisure
Polynesia5.57×Travel & Leisure
Caribbean2.58×Travel & Leisure
South America2.44×Travel & Leisure
American Airlines1.61×Travel & Leisure
Beaches1.65×Travel & Leisure
Sea2.41×Travel & Leisure
Nassau, Bahamas4.07×Travel & Leisure
Macy's1.58×Shopping
British Empire5.49×Politics & Society
Vacations1.55×Travel & Leisure
Sun1.65×Travel & Leisure
Safari (web browser)4.73×Technology & Electronics
Resort1.53×Travel & Leisure
Bad Bunny2.2×Music & Radio
Oceania2.84×Travel & Leisure
Tree1.64×Home & Garden
Ocean2.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Island audience
TraitClusterScore
Risk AppetiteTHRILL2.35
Luxury OrientationPREMIUM2.27
SustainabilityBALANCE1.37
TravellingTHRILL1.33
Sports ActivityPOWER1.27
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Island
CountryShare
United States21.9%
Japan5.8%
Italy5.1%

See Island audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Island have in United States?

Island has an estimated audience of 21,325,537 people in United States, concentrated in California and Texas.

What is the gender split and age of Island fans?

57.3% of Island fans are female, 42.7% are male, with an average age of 41.3 years.

Which brands do Island fans like most?

Island fans show strongest brand affinity for Central America (4.47×), North America (1.72×), and U.S. state (1.5×) over the country average.

Where do Island fans live in United States?

Island fans in United States are most concentrated in California (reach 9,071,522), Texas (reach 2,118,212), and New York (reach 1,803,876). These three regions account for the largest share of the active audience.

What other brands do Island fans also like?

Beyond Island itself, the audience over-indexes on North America (1.72×), U.S. state (1.5×), Polynesia (5.57×), and Caribbean (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.