Rascasse Audience Intelligence

Island Audience in United States

A data profile of the people who buy, follow and care about Island in United States — modelled from more than twelve digital signal sources. Island has an estimated audience of 21,325,537 people in United States.

#11among Country in United States#77among POI in United States#131in Travel & Leisure

The average Island fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Central America, North America, U.S. state, with strongest over-indexing on Central America (4.47× the country average).

Demographically, the Island audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Island fan in United States is more female, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Central America.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Island profile in United States.

Audience size
21.3M
in United States
Gender
57.3%♀
42.7% male
Age
41.3
average years
Country rank
#1514
POI in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Island fans

57.3% are female, 42.7% are male, average age 41.3.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Island audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.3
Estimated audience size21,325,537
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Island audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Island audience comes from United States.

Worldwide audience distribution share by country for Island
CountryShare
United States21.9%
Japan5.8%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Island fans by region: top regions in United States
#RegionReachAffinity×
01California~8.5M3.58×
02Hawaii~200K1.82×
03North Carolina~1M1.66×
04New York~2M1.49×
05Arizona~500K1.24×
06Washington~500K1.20×
07Texas~2M1.12×
08South Carolina~400K1.12×
09Kentucky~300K1.10×
10Pennsylvania~700K1.04×
11New Jersey~600K1.01×
12Georgia~700K1.00×
13Rhode Island~70K0.98×
14Idaho~100K0.97×
15Kansas~200K0.96×
16Nebraska~100K0.96×
17Virginia~500K0.94×
18Mississippi~200K0.94×
19North Dakota~40K0.94×
20Florida~1.5M0.93×
21Louisiana~300K0.92×
22Oklahoma~200K0.92×
23Nevada~200K0.92×
24Alaska~40K0.92×
25Ohio~600K0.91×
26Indiana~400K0.91×
27South Dakota~40K0.91×
28Connecticut~200K0.90×
29Michigan~500K0.89×
30Tennessee~400K0.89×
31Illinois~600K0.88×
32Missouri~300K0.88×
33Maine~70K0.88×
34Delaware~50K0.88×
35Wisconsin~300K0.87×
36Maryland~300K0.86×
37Alabama~300K0.86×
38Oregon~200K0.84×
39Utah~200K0.84×
40West Virginia~80K0.84×
41Massachusetts~400K0.83×
42New Mexico~90K0.82×
43Arkansas~100K0.81×
44New Hampshire~70K0.81×
45Iowa~100K0.80×
46Vermont~30K0.80×
47Minnesota~200K0.78×
48Montana~50K0.77×
49Colorado~300K0.76×
50Washington, District of Columbia~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Island, United States
0.66×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Island audience
#·InterestCategoryAffinity×
01PolynesiaTravel & Leisure5.57×
02British EmpirePolitics & Society5.49×
03Safari (web browser)Technology & Electronics4.73×
04Central AmericaTravel & Leisure4.47×
05Nassau, BahamasTravel & Leisure4.07×
06OceaniaTravel & Leisure2.84×
07CaribbeanTravel & Leisure2.58×
08South AmericaTravel & Leisure2.44×
09SeaTravel & Leisure2.41×
10Bad BunnyMusic & Radio2.20×
11North AmericaTravel & Leisure1.72×
12Nordstrom rackFashion & Accessoires1.69×
13BeachesTravel & Leisure1.65×
14SunTravel & Leisure1.65×
15TreeHome & Garden1.64×
16American AirlinesTravel & Leisure1.61×
17Macy'sShopping1.58×
18VacationsTravel & Leisure1.55×
19ResortTravel & Leisure1.53×
20U.S. stateTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Island audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.38×
Community OrientationOPEN1.27×
CreativityOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Island audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.95×
Early Adopter MentalityPOWER0.95×
SpiritualityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Island have in United States?

Island has an estimated audience of 21,325,537 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Island fans?

57.3% of Island fans are female, 42.7% are male, with an average age of 41.3 years.

03

Which brands do Island fans like most?

Island fans show strongest brand affinity for Central America (4.47×), North America (1.72×), and U.S. state (1.5×) over the country average.

04

Where do Island fans live in United States?

Island fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Island fans also like?

Beyond Island itself, the audience over-indexes on North America (1.72×), U.S. state (1.5×), Polynesia (5.57×), and Caribbean (2.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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