Rascasse Audience Intelligence

Nassau, Bahamas Audience in United States

A data profile of the people who buy, follow and care about Nassau, Bahamas in United States — modelled from more than twelve digital signal sources. Nassau, Bahamas has an estimated audience of 9,685,408 people in United States.

#60among City in United States#230among POI in United States#326in Travel & Leisure

The average Nassau, Bahamas fan in United States is 46.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include High-net-worth individual, Island, FedEx, with strongest over-indexing on High-net-worth individual (6.77× the country average).

Demographically, the Nassau, Bahamas audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nassau, Bahamas fan in United States is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for High-net-worth individual.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nassau, Bahamas profile in United States.

Audience size
9.7M
in United States
Gender
58.6%♀
41.4% male
Age
46.7
average years
Country rank
#3698
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nassau, Bahamas fans

58.6% are female, 41.4% are male, average age 46.7.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Nassau, Bahamas audience in United States
MetricValue
Female58.6%
Male41.4%
Average age46.7
Estimated audience size9,685,408
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Nassau, Bahamas audience in United States
Age bracketShare%
16-197%
20-2912%
30-3917%
40-4926%
50+38%
Fig. 04

Worldwide distribution

46.7%

of the worldwide Nassau, Bahamas audience comes from United States.

Worldwide audience distribution share by country for Nassau, Bahamas
CountryShare
United States46.7%
United Kingdom12.1%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nassau, Bahamas audience in United States is strongest.

Fig. 05

Top regions by affinity

Nassau, Bahamas fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M2.01×
02Georgia~400K1.33×
03South Carolina~200K1.31×
04North Carolina~400K1.21×
05Alabama~200K1.21×
06Louisiana~100K1.19×
07Mississippi~100K1.19×
08Kentucky~100K1.15×
09Tennessee~200K1.14×
10West Virginia~50K1.14×
11Virginia~300K1.13×
12Arkansas~90K1.13×
13New Hampshire~40K1.09×
14Washington, District of Columbia~30K1.09×
15Massachusetts~200K1.06×
16Maine~40K1.06×
17Connecticut~100K1.05×
18New York~600K1.04×
19Ohio~300K1.04×
20Maryland~200K1.03×
21Pennsylvania~300K1.02×
22Indiana~200K1.02×
23Oklahoma~100K1.02×
24Rhode Island~30K1.02×
25Vermont~20K1.02×
26Missouri~200K1.01×
27Utah~90K1.01×
28Kansas~80K1.00×
29Michigan~200K0.98×
30North Dakota~20K0.98×
31New Jersey~200K0.97×
32Delaware~30K0.97×
33Texas~800K0.95×
34Alaska~20K0.95×
35Iowa~70K0.94×
36Idaho~50K0.94×
37South Dakota~20K0.92×
38Minnesota~100K0.90×
39Nebraska~40K0.90×
40Montana~20K0.90×
41Illinois~300K0.87×
42Wisconsin~100K0.86×
43Colorado~100K0.85×
44Nevada~70K0.76×
45New Mexico~40K0.74×
46Arizona~100K0.72×
47Washington~100K0.71×
48Oregon~80K0.70×
49California~600K0.61×
50Hawaii~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Nassau, Bahamas, United States
0.57×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nassau, Bahamas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nassau, Bahamas audience
#·InterestCategoryAffinity×
01Copa LibertadoresSports10.87×
02High-net-worth individualBusiness & Career6.77×
03Pressure cookingHome & Garden6.66×
04Seaside resortTravel & Leisure5.05×
05IslandTravel & Leisure4.07×
06First class travelTravel & Leisure3.31×
07FedExBusiness & Career3.20×
08Renewable energyBusiness & Career2.85×
09InnovationBusiness & Career2.77×
10Las VegasTravel & Leisure2.61×
11Solar energyHome & Garden2.61×
12LodgingTravel & Leisure2.45×
13ExpediaTravel & Leisure2.14×
14AirbnbTravel & Leisure2.00×
15Mortgage loansBusiness & Career1.98×
16Home AppliancesHome & Garden1.82×
17PinterestInternet & Social Media1.79×
18Home improvementHome & Garden1.55×
19NatureHome & Garden1.54×
20FIFA World CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nassau, Bahamas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nassau, Bahamas audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.70×
TravellingTHRILL2.18×
PatriotismCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nassau, Bahamas audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Social Media UsageJOY0.95×
CreativityOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nassau, Bahamas have in United States?

Nassau, Bahamas has an estimated audience of 9,685,408 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Nassau, Bahamas fans?

58.6% of Nassau, Bahamas fans are female, 41.4% are male, with an average age of 46.7 years.

03

Which brands do Nassau, Bahamas fans like most?

Nassau, Bahamas fans show strongest brand affinity for High-net-worth individual (6.77×), Island (4.07×), and FedEx (3.2×) over the country average.

04

Where do Nassau, Bahamas fans live in United States?

Nassau, Bahamas fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~800K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Nassau, Bahamas fans also like?

Beyond Nassau, Bahamas itself, the audience over-indexes on Island (4.07×), FedEx (3.2×), Las Vegas (2.61×), and Pressure cooking (6.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nassau, Bahamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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