Nassau, Bahamas Audience in United States

Nassau, Bahamas has an estimated audience of 9,685,408 people in United States. 58.6% are female, 41.4% are male, average age 46.7. Top regions: Florida, Texas, California. Top brand affinities: Las Vegas, High-net-worth individual, MSN, Pressure cooking, Island.

The average Nassau, Bahamas fan in United States is 46.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Las Vegas, High-net-worth individual, MSN, with strongest over-indexing on Las Vegas (3.95× the country average). Demographically, the Nassau, Bahamas audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Nassau, Bahamas fans

Demographic split for Nassau, Bahamas audience in United States
MetricValue
Female58.6%
Male41.4%
Average age46.7
Estimated audience size9,685,408

Audience persona

The typical Nassau, Bahamas fan in United States is more female, around 46.7 years old, with strong Travelling tendencies and a notable affinity for Las Vegas.

Top regions in United States

Top regions ranked by reach for Nassau, Bahamas in United States
RegionReachAffinity
Florida1,376,7572.1×
Texas814,5770.98×
California685,9720.64×
New York598,1961.11×
Georgia409,3911.37×
North Carolina373,2521.28×
Pennsylvania336,0201.03×
Ohio317,5721.06×
Illinois280,8080.87×
Virginia275,9891.17×
Michigan248,9230.98×
New Jersey243,7250.99×
Tennessee234,3971.21×
Massachusetts205,9551.08×
South Carolina200,6491.38×
Indiana186,6851.06×
Maryland179,7031.08×
Alabama163,4481.21×
Missouri159,8471.02×
Arizona147,1700.74×
Washington145,2360.75×
Kentucky141,7331.17×
Louisiana136,1761.09×
Wisconsin127,1050.87×
Colorado126,4900.83×
Minnesota121,4410.88×
Oklahoma105,5020.98×
Connecticut103,9571.07×
Mississippi92,6511.16×
Arkansas87,0691.09×
Utah81,7010.94×
Oregon80,2740.72×
Kansas75,7750.99×
Nevada72,1540.77×
Iowa72,0130.9×
West Virginia47,9571.06×
Idaho44,6060.92×
Nebraska42,1920.87×
New Hampshire40,2291.05×
New Mexico35,1500.72×
Maine34,2710.99×
Washington, District of Columbia32,9251.13×
Rhode Island31,8771.03×
Delaware24,5920.92×
Montana23,2360.86×
Hawaii20,8850.5×
Alaska19,5580.94×
South Dakota18,0940.81×
Vermont17,1691.01×
North Dakota16,9660.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nassau, Bahamas audience
BrandAffinityCategory
Las Vegas3.95×Travel & Leisure
High-net-worth individual8.36×Business & Career
MSN2.54×News
Pressure cooking7.66×Home & Garden
Island4.28×Travel & Leisure
Planet Fitness2.24×Sports
Google Flights3.13×Travel & Leisure
Caribbean3.06×Travel & Leisure
Hobby Lobby2.06×Home & Garden
Take-out2.56×Food & Beverages
Bachelor of Business Administration19.91×Business & Career
Diaper bag3.37×Kids & Family
Nature1.57×Home & Garden
Cruises2.44×Travel & Leisure
Family car5×Cars & Mobility
Happiness1.53×Health
southwest airlines2.59×Travel & Leisure
Lodging2.46×Travel & Leisure
Real property2.41×Home & Garden
Aldi1.76×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nassau, Bahamas audience
TraitClusterScore
TravellingTHRILL2.33
Family OrientationCONSERVATISM2.2
LGBTQ+ IdentityOPEN1.91
Design AffinityPREMIUM1.74
Quality AwarenessPREMIUM1.66
IndulgenceJOY1.65

Worldwide distribution

Worldwide audience distribution share by country for Nassau, Bahamas
CountryShare
United States46.7%
United Kingdom12.1%
Germany7.6%

See Nassau, Bahamas audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Nassau, Bahamas have in United States?

Nassau, Bahamas has an estimated audience of 9,685,408 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Nassau, Bahamas fans?

58.6% of Nassau, Bahamas fans are female, 41.4% are male, with an average age of 46.7 years.

Which brands do Nassau, Bahamas fans like most?

Nassau, Bahamas fans show strongest brand affinity for Las Vegas (3.95×), High-net-worth individual (8.36×), and MSN (2.54×) over the country average.

Where do Nassau, Bahamas fans live in United States?

Nassau, Bahamas fans in United States are most concentrated in Florida (reach 1,376,757), Texas (reach 814,577), and California (reach 685,972). These three regions account for the largest share of the active audience.

What other brands do Nassau, Bahamas fans also like?

Beyond Nassau, Bahamas itself, the audience over-indexes on High-net-worth individual (8.36×), MSN (2.54×), Pressure cooking (7.66×), and Island (4.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nassau, Bahamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.