Rascasse Audience Intelligence

Pressure cooking Audience in United States

A data profile of the people who buy, follow and care about Pressure cooking in United States — modelled from more than twelve digital signal sources. Pressure cooking has an estimated audience of 6,668,947 people in United States.

#3133among Topic in United States#376in Home & Garden

The average Pressure cooking fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, Macy's, Kitchen utensil, with strongest over-indexing on Texas Roadhouse (6.3× the country average).

Demographically, the Pressure cooking audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pressure cooking fan in United States is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Texas Roadhouse.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pressure cooking profile in United States.

Audience size
6.7M
in United States
Gender
61.4%♀
38.6% male
Age
42.0
average years
Country rank
#5227
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pressure cooking fans

61.4% are female, 38.6% are male, average age 42.0.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Pressure cooking audience in United States
MetricValue
Female61.4%
Male38.6%
Average age42.0
Estimated audience size6,668,947
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Pressure cooking audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Pressure cooking audience comes from United States.

Worldwide audience distribution share by country for Pressure cooking
CountryShare
United States22.5%
Japan8.4%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pressure cooking audience in United States is strongest.

Fig. 05

Top regions by affinity

Pressure cooking fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K1.30×
02Alaska~20K1.25×
03Texas~700K1.22×
04Louisiana~100K1.22×
05Florida~500K1.20×
06Hawaii~30K1.16×
07Mississippi~60K1.14×
08Nevada~70K1.13×
09Georgia~200K1.11×
10California~800K1.10×
11Connecticut~70K1.08×
12Michigan~200K1.07×
13Arkansas~60K1.07×
14Massachusetts~100K1.04×
15New Jersey~200K1.03×
16Maryland~100K1.03×
17North Carolina~200K1.02×
18Virginia~200K1.02×
19Arizona~100K1.02×
20New York~400K1.01×
21Washington~100K1.01×
22Minnesota~100K1.01×
23Oklahoma~70K1.00×
24Alabama~90K0.99×
25West Virginia~30K0.99×
26North Dakota~10K0.99×
27Illinois~200K0.98×
28Colorado~100K0.98×
29South Carolina~100K0.97×
30Idaho~30K0.97×
31Pennsylvania~200K0.96×
32Kansas~50K0.96×
33Nebraska~30K0.96×
34Missouri~100K0.95×
35Montana~20K0.95×
36South Dakota~10K0.95×
37Ohio~200K0.94×
38Kentucky~80K0.94×
39Delaware~20K0.94×
40Indiana~100K0.93×
41Oregon~70K0.93×
42Tennessee~100K0.90×
43Wisconsin~90K0.90×
44Rhode Island~20K0.90×
45Iowa~50K0.88×
46Utah~50K0.86×
47Maine~20K0.86×
48Vermont~10K0.86×
49New Hampshire~20K0.84×
50Washington, District of Columbia~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Pressure cooking, United States
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pressure cooking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pressure cooking audience
#·InterestCategoryAffinity×
01NCAA March Madness (CBS/Turner)Sports12.72×
02Potbelly Sandwich WorksFood & Beverages10.98×
03Wallpaper (magazine)Home & Garden9.77×
04Household goodsHome & Garden8.68×
05Kitchen utensilHome & Garden8.60×
06LongHorn SteakhouseFood & Beverages8.19×
07CutleryHome & Garden7.24×
08KitchenwareHome & Garden6.83×
09Texas RoadhouseFood & Beverages6.30×
10Creative CommonsTechnology & Electronics6.03×
11Macy'sShopping5.88×
12CleaningHome & Garden5.77×
13West ElmHome & Garden5.56×
14CoachFashion & Accessoires5.48×
15Ashley Furniture HomeStoresHome & Garden5.17×
16Culver'sFood & Beverages4.93×
17Whole Foods MarketShopping3.77×
18MarshallsFashion & Accessoires3.48×
19Google MapsInternet & Social Media3.38×
20AldiShopping3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pressure cooking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pressure cooking audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.08×
Early Adopter MentalityPOWER3.05×
Convenience OrientationPREMIUM2.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pressure cooking audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
PatriotismCONSERVATISM0.95×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pressure cooking have in United States?

Pressure cooking has an estimated audience of 6,668,947 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pressure cooking fans?

61.4% of Pressure cooking fans are female, 38.6% are male, with an average age of 42.0 years.

03

Which brands do Pressure cooking fans like most?

Pressure cooking fans show strongest brand affinity for Texas Roadhouse (6.3×), Macy's (5.88×), and Kitchen utensil (8.6×) over the country average.

04

Where do Pressure cooking fans live in United States?

Pressure cooking fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Pressure cooking fans also like?

Beyond Pressure cooking itself, the audience over-indexes on Macy's (5.88×), Kitchen utensil (8.6×), LongHorn Steakhouse (8.19×), and Kitchenware (6.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Pressure cooking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pressure cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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