Pressure cooking Audience in United States

Pressure cooking logo

Pressure cooking has an estimated audience of 6,668,947 people in United States. 61.4% are female, 38.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, Macy's, Kitchen utensil, Kitchenware, LongHorn Steakhouse.

The average Pressure cooking fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, Macy's, Kitchen utensil, with strongest over-indexing on Texas Roadhouse (6.3× the country average). Demographically, the Pressure cooking audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pressure cooking fans

Demographic split for Pressure cooking audience in United States
MetricValue
Female61.4%
Male38.6%
Average age42.0
Estimated audience size6,668,947

Audience persona

The typical Pressure cooking fan in United States is more female, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Pressure cooking in United States
RegionReachAffinity
California853,0661.16×
Texas732,2941.28×
Florida569,0841.26×
New York421,2951.13×
Georgia242,9481.18×
Illinois236,8931.07×
Pennsylvania221,1100.98×
North Carolina207,8081.04×
Ohio189,1980.92×
New Jersey189,0181.11×
Michigan188,3441.08×
Virginia174,6731.08×
Massachusetts141,6981.08×
Washington138,3211.03×
Arizona138,2881.02×
Tennessee122,7500.92×
Maryland121,0901.06×
Indiana112,5210.92×
Missouri107,4661×
Louisiana106,9891.24×
Colorado103,1450.98×
South Carolina98,9880.99×
Minnesota97,7101.02×
Alabama92,8381×
Wisconsin90,8180.91×
Kentucky77,0780.92×
Connecticut74,6021.12×
Oklahoma74,4211×
Nevada72,7391.13×
Oregon70,4800.92×
Mississippi62,7491.14×
Arkansas58,2211.06×
Utah52,3460.88×
Kansas51,0100.97×
Iowa48,4260.88×
New Mexico41,7131.25×
Hawaii33,0721.15×
Idaho31,0440.93×
Nebraska30,5660.91×
West Virginia27,6130.89×
New Hampshire19,9770.76×
Maine19,8590.83×
Rhode Island18,1740.86×
Alaska16,9701.19×
Delaware16,6350.9×
Montana15,2820.83×
Washington, District of Columbia15,1870.76×
South Dakota13,1080.85×
North Dakota12,2930.9×
Vermont8,3450.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pressure cooking audience
BrandAffinityCategory
Texas Roadhouse6.3×Food & Beverages
Macy's5.88×Shopping
Kitchen utensil8.6×Home & Garden
Kitchenware6.83×Home & Garden
LongHorn Steakhouse8.19×Food & Beverages
Household goods8.68×Home & Garden
Creative Commons6.03×Technology & Electronics
Whole Foods Market3.77×Shopping
NCAA March Madness (CBS/Turner)12.72×Sports
Wallpaper (magazine)9.77×Home & Garden
Potbelly Sandwich Works10.98×Food & Beverages
Google Maps3.38×Internet & Social Media
Cutlery7.24×Home & Garden
Aldi3.24×Shopping
Marshalls3.48×Fashion & Accessoires
Cleaning5.77×Home & Garden
West Elm5.56×Home & Garden
Cutting board9.38×Home & Garden
Hobby Lobby2.87×Home & Garden
Food and drink1.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pressure cooking audience
TraitClusterScore
Pet OwnershipJOY1.79
IndulgenceJOY1.71
Design AffinityPREMIUM1.44
Community OrientationOPEN1.41
DIY MentalityTHRILL1.34
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Pressure cooking
CountryShare
United States22.5%
Japan8.4%
Brazil7.8%

See Pressure cooking audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pressure cooking have in United States?

Pressure cooking has an estimated audience of 6,668,947 people in United States, concentrated in California and Texas.

What is the gender split and age of Pressure cooking fans?

61.4% of Pressure cooking fans are female, 38.6% are male, with an average age of 42.0 years.

Which brands do Pressure cooking fans like most?

Pressure cooking fans show strongest brand affinity for Texas Roadhouse (6.3×), Macy's (5.88×), and Kitchen utensil (8.6×) over the country average.

Where do Pressure cooking fans live in United States?

Pressure cooking fans in United States are most concentrated in California (reach 853,066), Texas (reach 732,294), and Florida (reach 569,084). These three regions account for the largest share of the active audience.

What other brands do Pressure cooking fans also like?

Beyond Pressure cooking itself, the audience over-indexes on Macy's (5.88×), Kitchen utensil (8.6×), Kitchenware (6.83×), and LongHorn Steakhouse (8.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pressure cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.