Rascasse Audience Intelligence

Wallpaper (magazine) Audience in United States

A data profile of the people who buy, follow and care about Wallpaper (magazine) in United States — modelled from more than twelve digital signal sources. Wallpaper (magazine) has an estimated audience of 8,977,528 people in United States.

#105among Website / Newspaper / Magazine in United States#292in Home & Garden

The average Wallpaper (magazine) fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Leroy Merlin, High-net-worth individual, Family car, with strongest over-indexing on Leroy Merlin (52.95× the country average).

Demographically, the Wallpaper (magazine) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wallpaper (magazine) fan in United States is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wallpaper (magazine) profile in United States.

Audience size
9M
in United States
Gender
58.5%♀
41.5% male
Age
41.1
average years
Country rank
#3983
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wallpaper (magazine)

58.5% are female, 41.5% are male, average age 41.1.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Wallpaper (magazine) audience in United States
MetricValue
Female58.5%
Male41.5%
Average age41.1
Estimated audience size8,977,528
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Wallpaper (magazine) audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3922%
40-4922%
50+22%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Wallpaper (magazine) audience comes from United States.

Worldwide audience distribution share by country for Wallpaper (magazine)
CountryShare
United States23.6%
India14.6%
Brazil10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wallpaper (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wallpaper (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.73×
02Alabama~200K1.44×
03Oklahoma~100K1.38×
04Louisiana~200K1.36×
05Arkansas~100K1.32×
06New Mexico~60K1.30×
07Texas~1M1.25×
08West Virginia~50K1.21×
09Arizona~200K1.20×
10Tennessee~200K1.20×
11South Carolina~200K1.19×
12Kentucky~100K1.18×
13North Carolina~300K1.17×
14Georgia~300K1.16×
15Alaska~20K1.12×
16Indiana~200K1.08×
17Kansas~80K1.06×
18California~1M1.04×
19Missouri~100K1.03×
20Nevada~90K1.01×
21Utah~80K1.01×
22Virginia~200K0.99×
23Idaho~40K0.98×
24Florida~600K0.96×
25Pennsylvania~300K0.96×
26South Dakota~20K0.96×
27Illinois~300K0.95×
28Ohio~300K0.95×
29North Dakota~20K0.95×
30Michigan~200K0.94×
31Washington~200K0.93×
32Nebraska~40K0.93×
33Iowa~70K0.90×
34Minnesota~100K0.89×
35Maryland~100K0.88×
36Delaware~20K0.88×
37Oregon~90K0.87×
38Colorado~100K0.86×
39Connecticut~80K0.86×
40New York~400K0.85×
41New Jersey~200K0.85×
42Wyoming~10K0.82×
43Montana~20K0.80×
44Massachusetts~100K0.79×
45Hawaii~30K0.79×
46Maine~30K0.79×
47Rhode Island~20K0.79×
48Wisconsin~100K0.76×
49New Hampshire~20K0.63×
50Washington, District of Columbia~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Wallpaper (magazine), United States
0.62×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wallpaper (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wallpaper (magazine) audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping52.95×
02LibreOfficeTechnology & Electronics48.15×
03Antibacterial soapHome & Garden47.37×
04El Corte InglésShopping26.85×
05Key FoodShopping17.68×
06CaudalieBeauty & Wellness15.69×
07Danish designHome & Garden14.52×
08High-net-worth individualBusiness & Career14.33×
09Family carCars & Mobility12.96×
10Christian LouboutinFashion & Accessoires11.68×
11Pressure cookingHome & Garden9.77×
12White wineFood & Beverages9.12×
13True DetectiveMovies & TV7.51×
14Red wineFood & Beverages7.37×
15Outback SteakhouseFood & Beverages5.18×
16Discount TireShopping5.14×
17Property finderHome & Garden4.84×
18IKEAHome & Garden3.21×
19Home AppliancesHome & Garden2.87×
20Home improvementHome & Garden2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wallpaper (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wallpaper (magazine) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM5.54×
Family OrientationCONSERVATISM3.39×
Luxury OrientationPREMIUM3.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wallpaper (magazine) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.83×
Social Media UsageJOY0.83×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wallpaper (magazine) have in United States?

Wallpaper (magazine) has an estimated audience of 8,977,528 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wallpaper (magazine) fans?

58.5% of Wallpaper (magazine) fans are female, 41.5% are male, with an average age of 41.1 years.

03

Which brands do Wallpaper (magazine) fans like most?

Wallpaper (magazine) fans show strongest brand affinity for Leroy Merlin (52.95×), High-net-worth individual (14.33×), and Family car (12.96×) over the country average.

04

Where do Wallpaper (magazine) fans live in United States?

Wallpaper (magazine) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Wallpaper (magazine) fans also like?

Beyond Wallpaper (magazine) itself, the audience over-indexes on High-net-worth individual (14.33×), Family car (12.96×), LibreOffice (48.15×), and El Corte Inglés (26.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Wallpaper (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wallpaper (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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