Wallpaper (magazine) Audience in United States

Wallpaper (magazine) has an estimated audience of 9,026,125 people in United States. 58.5% are female, 41.5% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: El Corte Inglés, Leroy Merlin, Financial Times, High-net-worth individual, Houzz.

The average Wallpaper (magazine) fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include El Corte Inglés, Leroy Merlin, Financial Times, with strongest over-indexing on El Corte Inglés (49.36× the country average). Demographically, the Wallpaper (magazine) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Wallpaper (magazine) fans

Demographic split for Wallpaper (magazine) audience in United States
MetricValue
Female58.5%
Male41.5%
Average age41.1
Estimated audience size9,026,125

Audience persona

The typical Wallpaper (magazine) fan in United States is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for El Corte Inglés.

Top regions in United States

Top regions ranked by reach for Wallpaper (magazine) in United States
RegionReachAffinity
California1,070,7641.08×
Texas1,005,3011.3×
Florida648,2671.06×
New York463,3580.92×
Georgia323,2101.16×
North Carolina322,9511.19×
Illinois293,1130.97×
Pennsylvania283,1130.93×
Ohio266,1220.96×
Michigan233,9350.99×
Arizona226,3211.23×
Virginia226,2831.03×
Tennessee221,4461.22×
New Jersey200,3560.87×
Alabama182,8591.45×
Indiana178,6221.08×
Washington177,0060.98×
South Carolina163,6241.2×
Missouri153,6881.06×
Louisiana151,4371.3×
Massachusetts144,6500.81×
Maryland140,3090.9×
Oklahoma137,8961.38×
Kentucky129,1421.14×
Colorado127,6370.9×
Minnesota117,8200.91×
Mississippi116,6131.57×
Wisconsin106,6850.79×
Arkansas96,5171.3×
Oregon95,2840.92×
Nevada91,3331.05×
Utah83,7391.04×
Connecticut77,4570.86×
Kansas76,3961.07×
Iowa67,7230.91×
New Mexico55,9881.24×
West Virginia48,1781.15×
Idaho43,8440.97×
Nebraska41,0040.91×
Hawaii29,6840.77×
Maine25,6730.79×
New Hampshire21,8380.61×
Rhode Island21,0200.73×
Delaware20,2790.81×
Alaska19,5101.01×
Montana18,9610.76×
South Dakota18,0780.87×
Washington, District of Columbia17,7010.65×
North Dakota16,6220.9×
Wyoming10,2550.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wallpaper (magazine) audience
BrandAffinityCategory
El Corte Inglés49.36×Shopping
Leroy Merlin52.94×Shopping
Financial Times25.27×News
High-net-worth individual13.31×Business & Career
Houzz10.22×Home & Garden
Paperless Post24.47×Shopping
Family car10.95×Cars & Mobility
Caudalie22.13×Beauty & Wellness
Jean Paul Gaultier17.86×Fashion & Accessoires
Kia Sportage21.18×Cars & Mobility
Patagonia8.4×Fashion & Accessoires
American Home Shield21.21×Home & Garden
LibreOffice41.73×Technology & Electronics
Kitchenware5.2×Home & Garden
True Detective6.15×Movies & TV
Renovation3.67×Home & Garden
Christian Louboutin12.02×Fashion & Accessoires
Do it yourself (DIY)2.79×Home & Garden
Crate & Barrel8.67×Home & Garden
Uniqlo6.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wallpaper (magazine) audience
TraitClusterScore
Design AffinityPREMIUM4.07
Luxury OrientationPREMIUM3.67
Family OrientationCONSERVATISM3.11
Quality AwarenessPREMIUM2.74
DIY MentalityTHRILL2.7
LGBTQ+ IdentityOPEN2.47

Worldwide distribution

Worldwide audience distribution share by country for Wallpaper (magazine)
CountryShare
United States23.7%
India14.6%
Brazil11.0%

See Wallpaper (magazine) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wallpaper (magazine) have in United States?

Wallpaper (magazine) has an estimated audience of 9,026,125 people in United States, concentrated in California and Texas.

What is the gender split and age of Wallpaper (magazine) fans?

58.5% of Wallpaper (magazine) fans are female, 41.5% are male, with an average age of 41.1 years.

Which brands do Wallpaper (magazine) fans like most?

Wallpaper (magazine) fans show strongest brand affinity for El Corte Inglés (49.36×), Leroy Merlin (52.94×), and Financial Times (25.27×) over the country average.

Where do Wallpaper (magazine) fans live in United States?

Wallpaper (magazine) fans in United States are most concentrated in California (reach 1,070,764), Texas (reach 1,005,301), and Florida (reach 648,267). These three regions account for the largest share of the active audience.

What other brands do Wallpaper (magazine) fans also like?

Beyond Wallpaper (magazine) itself, the audience over-indexes on Leroy Merlin (52.94×), Financial Times (25.27×), High-net-worth individual (13.31×), and Houzz (10.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wallpaper (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.