Wallpaper (magazine) Audience in Germany
Wallpaper (magazine) has an estimated audience of 1,161,271 people in Germany. 60.4% are female, 39.6% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Calf raises, CAC 40, Hana, Hawaii, Sub Zero (Official), Höxter.
The average Wallpaper (magazine) fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Calf raises, CAC 40, Hana, Hawaii, with strongest over-indexing on Calf raises (34.16× the country average). Demographically, the Wallpaper (magazine) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Wallpaper (magazine) fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 39.6 |
| Estimated audience size | 1,161,271 |
Audience persona
The typical Wallpaper (magazine) fan in Germany is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Calf raises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 287,418 | 1.13× |
| Bayern | 196,824 | 1.05× |
| Baden-Württemberg | 175,761 | 1.11× |
| Niedersachsen | 126,485 | 1.12× |
| Hessen | 119,585 | 1.35× |
| Rheinland-Pfalz | 60,674 | 1.04× |
| Sachsen | 54,379 | 0.95× |
| Berlin | 50,608 | 0.97× |
| Schleswig-Holstein | 43,817 | 1.05× |
| Brandenburg | 32,206 | 0.89× |
| Thüringen | 25,567 | 0.86× |
| Sachsen-Anhalt | 24,295 | 0.81× |
| Hamburg | 22,588 | 0.86× |
| Mecklenburg-Vorpommern | 17,047 | 0.77× |
| Saarland | 13,560 | 0.95× |
| Bremen | 10,568 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Calf raises | 34.16× | Sports |
| CAC 40 | 4.54× | Business & Career |
| Hana, Hawaii | 31.98× | Travel & Leisure |
| Sub Zero (Official) | 28.58× | Literature |
| Höxter | 18.14× | Travel & Leisure |
| Jaspal | 39.74× | Fashion & Accessoires |
| The Bugaboos | 13.36× | Travel & Leisure |
| Coworking | 6.12× | Business & Career |
| Business English | 3.53× | Business & Career |
| Progressive rock | 1.75× | Music & Radio |
| Stradivarius | 1.73× | Shopping |
| Product design | 1.63× | Business & Career |
| Škoda Kodiaq | 1.94× | Cars & Mobility |
| Box lacrosse | 11.35× | Sports |
| Emirdağ | 9.88× | Travel & Leisure |
| Mount Arafat | 9.5× | Travel & Leisure |
| Jaumo | 12.77× | Internet & Social Media |
| Pablo Iglesias | 27.78× | Politics & Society |
| Commercial mortgage | 1.66× | Business & Career |
| Ivy Lab | 12.36× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.73 |
| Design Affinity | PREMIUM | 3.31 |
| Early Adopter Mentality | POWER | 3.3 |
| Sustainability | BALANCE | 2.58 |
| Urban Lifestyle | OPEN | 1.95 |
| Luxury Orientation | PREMIUM | 1.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| India | 14.6% |
| Brazil | 11.0% |
See Wallpaper (magazine) audiences in other countries
More Home & Garden audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wallpaper (magazine) have in Germany?
Wallpaper (magazine) has an estimated audience of 1,161,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wallpaper (magazine) fans?
60.4% of Wallpaper (magazine) fans are female, 39.6% are male, with an average age of 39.6 years.
Which brands do Wallpaper (magazine) fans like most?
Wallpaper (magazine) fans show strongest brand affinity for Calf raises (34.16×), CAC 40 (4.54×), and Hana, Hawaii (31.98×) over the country average.
Where do Wallpaper (magazine) fans live in Germany?
Wallpaper (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 287,418), Bayern (reach 196,824), and Baden-Württemberg (reach 175,761). These three regions account for the largest share of the active audience.
What other brands do Wallpaper (magazine) fans also like?
Beyond Wallpaper (magazine) itself, the audience over-indexes on CAC 40 (4.54×), Hana, Hawaii (31.98×), Sub Zero (Official) (28.58×), and Höxter (18.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wallpaper (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.