A data profile of the people who buy, follow and care about Wallpaper (magazine) in India — modelled from more than twelve digital signal sources. Wallpaper (magazine) has an estimated audience of 5,557,064 people in India.
Wallpaper (magazine) has an estimated audience of 5,557,064 people in India. 32.1% are female, 67.9% are male, average age 36.9. Top brand affinities: Young's, The Championships, Wimbledon, Wood flooring, Bleacher Report, Plywood.
Top brand affinities include Young's, The Championships, Wimbledon, Wood flooring, with strongest over-indexing on Young's (3.7× the country average).
Demographically, the Wallpaper (magazine) audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Wallpaper (magazine) fan in India is more male, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Young's.
The key figures that characterise the Wallpaper (magazine) profile in India.
32.1% are female, 67.9% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 36.9 |
| Estimated audience size | 5,557,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 8% |
of the worldwide Wallpaper (magazine) audience comes from India.
| Country | Share |
|---|---|
| United States | 23.5% |
| India | 14.6% |
| Brazil | 10.5% |
The strongest cross-interests of the Wallpaper (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bleacher Report | Sports | 13.52× | ||
| 02 | Manuel Neuer | Sports | 8.91× | ||
| 03 | Wood flooring | Home & Garden | 8.88× | ||
| 04 | Kate Hudson | Movies & TV | 8.62× | ||
| 05 | Australian Football League | Sports | 8.04× | ||
| 06 | The Championships, Wimbledon | Sports | 6.84× | ||
| 07 | Plywood | Home & Garden | 6.59× | ||
| 08 | Cutlery | Home & Garden | 5.97× | ||
| 09 | Maria Sharapova | Sports | 5.74× | ||
| 10 | Behance | Internet & Social Media | 4.02× | ||
| 11 | Young's | Food & Beverages | 3.70× | ||
| 12 | Kitchenware | Home & Garden | 2.68× | ||
| 13 | Cabinetry | Home & Garden | 2.28× | ||
| 14 | Singapore | Travel & Leisure | 2.15× | ||
| 15 | Microwave oven | Home & Garden | 2.02× | ||
| 16 | Drop shipping | Shopping | 1.98× | ||
| 17 | Renovation | Home & Garden | 1.97× | ||
| 18 | True Detective | Movies & TV | 1.65× | ||
| 19 | UEFA Champions League | Sports | 1.53× | ||
| 20 | Apartment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.97× | |
| Urban Lifestyle | OPEN | 1.80× | |
| Indulgence | JOY | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Creativity | OPEN | 0.68× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wallpaper (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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