A data profile of the people who buy, follow and care about Apartment in India — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 12,670,527 people in India.
The average Apartment fan in India is 38.0 years old, more male, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Maharashtra, Tamil Nadu.
Top brand affinities include House, Real estate, Family, with strongest over-indexing on House (3× the country average).
Demographically, the Apartment audience skews more male with an average age of 38.0, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Apartment fan in India is more male, around 38.0 years old, with strong DIY Mentality tendencies and a notable affinity for House.
The key figures that characterise the Apartment profile in India.
26.3% are female, 73.7% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 38.0 |
| Estimated audience size | 12,670,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Apartment audience comes from India.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~900K | 2.81× | |
| 02 | Tamil Nadu | ~600K | 2.01× | |
| 03 | Telangana | ~300K | 1.88× | |
| 04 | Goa | ~20K | 1.69× | |
| 05 | Andhra Pradesh | ~200K | 1.28× | |
| 06 | Maharashtra | ~800K | 1.27× | |
| 07 | Uttarakhand | ~70K | 1.16× | |
| 08 | Haryana | ~200K | 1.14× | |
| 09 | Kerala | ~200K | 1.13× | |
| 10 | Nagaland | ~9K | 1.04× | |
| 11 | Manipur | ~20K | 1.03× | |
| 12 | Gujarat | ~300K | 0.98× | |
| 13 | Meghalaya | ~10K | 0.93× | |
| 14 | Arunachal Pradesh | ~7K | 0.87× | |
| 15 | Mizoram | ~7K | 0.83× | |
| 16 | West Bengal | ~300K | 0.82× | |
| 17 | Sikkim | ~4K | 0.79× | |
| 18 | Tripura | ~10K | 0.78× | |
| 19 | Jharkhand | ~80K | 0.75× | |
| 20 | Uttar Pradesh | ~500K | 0.74× | |
| 21 | Odisha | ~90K | 0.68× | |
| 22 | Rajasthan | ~200K | 0.67× | |
| 23 | Punjab (region) | ~100K | 0.66× | |
| 24 | Assam | ~80K | 0.65× | |
| 25 | Bihar | ~200K | 0.64× | |
| 26 | Chhattisgarh | ~50K | 0.64× | |
| 27 | Madhya Pradesh | ~100K | 0.60× | |
| 28 | Himachal Pradesh | ~30K | 0.54× | |
| 29 | Jammu and Kashmir | ~30K | 0.46× |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House | Home & Garden | 3.00× | ||
| 02 | First-time buyer | Shopping | 2.97× | ||
| 03 | Real property | Home & Garden | 2.90× | ||
| 04 | Individual | Politics & Society | 2.33× | ||
| 05 | Real estate | Business & Career | 2.07× | ||
| 06 | Home improvement | Home & Garden | 1.93× | ||
| 07 | Investor | Business & Career | 1.92× | ||
| 08 | Investment | Business & Career | 1.78× | ||
| 09 | Marathi language | Politics & Society | 1.74× | ||
| 10 | Hotels | Travel & Leisure | 1.67× | ||
| 11 | Family | Kids & Family | 1.62× | ||
| 12 | Kitchen | Home & Garden | 1.59× | ||
| 13 | Architecture | Business & Career | 1.57× | ||
| 14 | Finance | Business & Career | 1.57× | ||
| 15 | Sanskrit | Politics & Society | 1.55× | ||
| 16 | Agriculture | Business & Career | 1.55× | ||
| 17 | Health care | Business & Career | 1.55× | ||
| 18 | States and union territories of India | Travel & Leisure | 1.52× | ||
| 19 | Medicine | Business & Career | 1.51× | ||
| 20 | Recipes | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.45× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Price Sensitivity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Social Media Usage | JOY | 0.88× |
Apartment has an estimated audience of 12,670,527 people in India, concentrated in Karnataka and Maharashtra.
26.3% of Apartment fans are female, 73.7% are male, with an average age of 38.0 years.
Apartment fans show strongest brand affinity for House (3×), Real estate (2.07×), and Family (1.62×) over the country average.
Apartment fans in India are most concentrated in Karnataka (reach ~900K), Maharashtra (reach ~800K), and Tamil Nadu (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Apartment itself, the audience over-indexes on Real estate (2.07×), Family (1.62×), Investment (1.78×), and Home improvement (1.93×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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