A data profile of the people who buy, follow and care about Apartment in Denmark — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 2,154,901 people in Denmark.
Apartment has an estimated audience of 2,154,901 people in Denmark. 56.9% are female, 43.1% are male, average age 47.6. Top brand affinities: Terraced house, Lodging, Townhouse, Household, Vacation rental.
Top brand affinities include Terraced house, Lodging, Townhouse, with strongest over-indexing on Terraced house (1.69× the country average).
Demographically, the Apartment audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Apartment fan in Denmark is more female, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Terraced house.
The key figures that characterise the Apartment profile in Denmark.
56.9% are female, 43.1% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 47.6 |
| Estimated audience size | 2,154,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Apartment audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Townhouse | Home & Garden | 1.83× | ||
| 02 | Household | Home & Garden | 1.79× | ||
| 03 | Lodging | Travel & Leisure | 1.74× | ||
| 04 | Estate (land) | Business & Career | 1.74× | ||
| 05 | Terraced house | Home & Garden | 1.69× | ||
| 06 | Heat (1995 film) | Movies & TV | 1.67× | ||
| 07 | Baltimore | Travel & Leisure | 1.66× | ||
| 08 | Starter home | Home & Garden | 1.64× | ||
| 09 | Roman Republic | Politics & Society | 1.61× | ||
| 10 | Vacation rental | Travel & Leisure | 1.60× | ||
| 11 | English country house | Travel & Leisure | 1.60× | ||
| 12 | Property law | Home & Garden | 1.59× | ||
| 13 | Urban planning | Business & Career | 1.59× | ||
| 14 | Ancient Rome | Politics & Society | 1.58× | ||
| 15 | Estate (law) | Business & Career | 1.58× | ||
| 16 | Housing estate | Home & Garden | 1.56× | ||
| 17 | First-time home buyer grant | Home & Garden | 1.55× | ||
| 18 | First-time buyer | Shopping | 1.54× | ||
| 19 | Private property | Travel & Leisure | 1.54× | ||
| 20 | Roof | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Travelling | THRILL | 1.03× | |
| Social Media Usage | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.62× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Urban Lifestyle | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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