A data profile of the people who buy, follow and care about Household in Denmark — modelled from more than twelve digital signal sources. Household has an estimated audience of 888,153 people in Denmark.
Household has an estimated audience of 888,153 people in Denmark. 56.3% are female, 43.7% are male, average age 47.2. Top brand affinities: Elgiganten, Apartment, Toys, Uniqlo, Department store.
Top brand affinities include Elgiganten, Apartment, Toys, with strongest over-indexing on Elgiganten (1.68× the country average).
Demographically, the Household audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
The typical Household fan in Denmark is more female, around 47.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Household profile in Denmark.
56.3% are female, 43.7% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 47.2 |
| Estimated audience size | 888,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Household audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Department store | Shopping | 2.23× | ||
| 02 | Innovation | Business & Career | 2.17× | ||
| 03 | Uniqlo | Shopping | 2.13× | ||
| 04 | Luxury real estate | Business & Career | 2.06× | ||
| 05 | Apple TV | Movies & TV | 2.03× | ||
| 06 | Animal rights | Politics & Society | 1.96× | ||
| 07 | Designer clothing | Fashion & Accessoires | 1.94× | ||
| 08 | Hat | Fashion & Accessoires | 1.87× | ||
| 09 | Louis Vuitton | Fashion & Accessoires | 1.85× | ||
| 10 | Heat pump | Home & Garden | 1.81× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 1.80× | ||
| 12 | Apartment | Business & Career | 1.79× | ||
| 13 | FlixBus | Cars & Mobility | 1.77× | ||
| 14 | Local food | Food & Beverages | 1.70× | ||
| 15 | Elgiganten | Shopping | 1.68× | ||
| 16 | Discount stores | Shopping | 1.54× | ||
| 17 | Toys | Games | 1.52× | ||
| 18 | ILVA | Home & Garden | 1.52× | ||
| 19 | Modern architecture | Arts & Culture | 1.52× | ||
| 20 | Self-esteem | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Design Affinity | PREMIUM | 1.44× | |
| Quality Awareness | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.94× | |
| Mindfulness | BALANCE | 0.94× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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