A data profile of the people who buy, follow and care about Household in Argentina — modelled from more than twelve digital signal sources. Household has an estimated audience of 1,459,351 people in Argentina.
Household has an estimated audience of 1,459,351 people in Argentina. 62.9% are female, 37.1% are male, average age 41.7. Top brand affinities: Home Appliances, Do it yourself (DIY), Microwave oven, Kitchenware, Fast food.
Top brand affinities include Home Appliances, Do it yourself (DIY), Microwave oven, with strongest over-indexing on Home Appliances (1.83× the country average).
Demographically, the Household audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Household fan in Argentina is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Home Appliances.
The key figures that characterise the Household profile in Argentina.
62.9% are female, 37.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 41.7 |
| Estimated audience size | 1,459,351 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Household audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 3.13× | ||
| 02 | Dishwasher | Home & Garden | 2.91× | ||
| 03 | Kitchenware | Home & Garden | 2.54× | ||
| 04 | Bedroom furniture | Home & Garden | 2.31× | ||
| 05 | Retail banking | Business & Career | 2.18× | ||
| 06 | Business class | Travel & Leisure | 2.12× | ||
| 07 | IKEA | Home & Garden | 2.05× | ||
| 08 | Bank account | Business & Career | 2.01× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.90× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.89× | ||
| 11 | Home Appliances | Home & Garden | 1.83× | ||
| 12 | Grilling | Food & Beverages | 1.72× | ||
| 13 | First class travel | Travel & Leisure | 1.72× | ||
| 14 | Starbucks | Food & Beverages | 1.67× | ||
| 15 | Organic farming | Food & Beverages | 1.62× | ||
| 16 | Online banking | Business & Career | 1.62× | ||
| 17 | Renovation | Home & Garden | 1.60× | ||
| 18 | Luxury real estate | Business & Career | 1.58× | ||
| 19 | Child care | Kids & Family | 1.55× | ||
| 20 | Fast food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.92× | |
| Travelling | THRILL | 1.71× | |
| DIY Mentality | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Social Media Usage | JOY | 0.80× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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