A data profile of the people who buy, follow and care about Fast food in Argentina — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 2,152,357 people in Argentina.
Fast food has an estimated audience of 2,152,357 people in Argentina. 61.3% are female, 38.7% are male, average age 37.3. Top brand affinities: Carrefour Market, Pizza, Organic food, Vegetarian cuisine, Discounting.
Top brand affinities include Carrefour Market, Pizza, Organic food, with strongest over-indexing on Carrefour Market (2.28× the country average).
Demographically, the Fast food audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Fast food fan in Argentina is more female, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the Fast food profile in Argentina.
61.3% are female, 38.7% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 37.3 |
| Estimated audience size | 2,152,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Fast food audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Market | Shopping | 2.28× | ||
| 02 | Gourmet Foods | Food & Beverages | 2.27× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.26× | ||
| 04 | KFC | Food & Beverages | 2.20× | ||
| 05 | Vegetarian cuisine | Food & Beverages | 1.96× | ||
| 06 | Organic food | Food & Beverages | 1.80× | ||
| 07 | MasterChef | Food & Beverages | 1.78× | ||
| 08 | Pizza | Food & Beverages | 1.76× | ||
| 09 | Dot Baires Shopping | Shopping | 1.75× | ||
| 10 | Saving | Business & Career | 1.74× | ||
| 11 | Burger King | Food & Beverages | 1.73× | ||
| 12 | Maquillaje Profesional | Beauty & Wellness | 1.71× | ||
| 13 | Deal of the day | Shopping | 1.69× | ||
| 14 | Starbucks | Food & Beverages | 1.66× | ||
| 15 | Barbecue | Food & Beverages | 1.55× | ||
| 16 | Discounting | Shopping | 1.54× | ||
| 17 | Renovation | Home & Garden | 1.54× | ||
| 18 | Skin care | Beauty & Wellness | 1.54× | ||
| 19 | Real property | Home & Garden | 1.53× | ||
| 20 | Carrefour Express | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Individualism | JOY | 1.17× | |
| Indulgence | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.56× | |
| Career Orientation | POWER | 0.59× | |
| Design Affinity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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