A data profile of the people who buy, follow and care about Fast food in Sweden — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 1,606,684 people in Sweden.
Fast food has an estimated audience of 1,606,684 people in Sweden. 55.7% are female, 44.3% are male, average age 42.7. Top brand affinities: Gourmet Foods, Healthy food, Home Interior Design, Home construction, Decoration.
Top brand affinities include Gourmet Foods, Healthy food, Home Interior Design, with strongest over-indexing on Gourmet Foods (7.73× the country average).
Demographically, the Fast food audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical Fast food fan in Sweden is more female, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gourmet Foods.
The key figures that characterise the Fast food profile in Sweden.
55.7% are female, 44.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.7 |
| Estimated audience size | 1,606,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Fast food audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gourmet Foods | Food & Beverages | 7.73× | ||
| 02 | Wolt | Food & Beverages | 5.67× | ||
| 03 | Healthy food | Health | 3.98× | ||
| 04 | Cooking show | Food & Beverages | 3.91× | ||
| 05 | Decoration | Home & Garden | 2.75× | ||
| 06 | Healthy habits | Health | 2.62× | ||
| 07 | Home Interior Design | Home & Garden | 2.58× | ||
| 08 | Home decorating ideas | Home & Garden | 2.50× | ||
| 09 | Design & Interior | Home & Garden | 2.46× | ||
| 10 | Home Decoration & Design | Home & Garden | 2.41× | ||
| 11 | Handmade Crafts | Kids & Family | 2.38× | ||
| 12 | Home Renovations | Home & Garden | 2.22× | ||
| 13 | Self care | Health | 2.21× | ||
| 14 | Bodybuilding & Fitness | Sports | 2.16× | ||
| 15 | Home construction | Home & Garden | 2.06× | ||
| 16 | Bedroom furniture | Home & Garden | 2.02× | ||
| 17 | Travel Adventures | Travel & Leisure | 2.00× | ||
| 18 | Burger King | Food & Beverages | 2.00× | ||
| 19 | Home repair | Home & Garden | 1.94× | ||
| 20 | Starter home | Home & Garden | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.87× | |
| Travelling | THRILL | 1.58× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.94× | |
| Patriotism | CONSERVATISM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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