A data profile of the people who buy, follow and care about Travel Adventures in Sweden — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 1,403,378 people in Sweden.
Travel Adventures has an estimated audience of 1,403,378 people in Sweden. 58.4% are female, 41.6% are male, average age 45.2. Top brand affinities: Hemnet, Backpacking (travel), Trivago, Sveriges Television, Ice Hockey World Championships.
Top brand affinities include Hemnet, Backpacking (travel), Trivago, with strongest over-indexing on Hemnet (2.16× the country average).
Demographically, the Travel Adventures audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
The typical Travel Adventures fan in Sweden is more female, around 45.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Travel Adventures profile in Sweden.
58.4% are female, 41.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 45.2 |
| Estimated audience size | 1,403,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Travel Adventures audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backpacking (travel) | Travel & Leisure | 6.43× | ||
| 02 | Nightlife | Arts & Culture | 5.36× | ||
| 03 | Trivago | Travel & Leisure | 4.92× | ||
| 04 | Ecotourism | Business & Career | 4.29× | ||
| 05 | Designer clothing | Fashion & Accessoires | 4.16× | ||
| 06 | Outdoors | Travel & Leisure | 4.11× | ||
| 07 | Local news | News | 3.63× | ||
| 08 | Pet store | Pets & Animals | 3.38× | ||
| 09 | Local food | Food & Beverages | 3.16× | ||
| 10 | Art exhibition | Arts & Culture | 3.07× | ||
| 11 | Adventure travel | Travel & Leisure | 3.00× | ||
| 12 | Snapchat | Internet & Social Media | 2.78× | ||
| 13 | Contemporary art | Arts & Culture | 2.51× | ||
| 14 | KappAhl | Fashion & Accessoires | 2.41× | ||
| 15 | Airbnb | Travel & Leisure | 2.41× | ||
| 16 | Hemnet | Home & Garden | 2.16× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 2.16× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.85× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.71× | ||
| 20 | Ice Hockey World Championships | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.02× | |
| Sports Activity | POWER | 1.99× | |
| Travelling | THRILL | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Tradition | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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