A data profile of the people who buy, follow and care about Adventure travel in Sweden — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 1,251,038 people in Sweden.
Adventure travel has an estimated audience of 1,251,038 people in Sweden. 56.0% are female, 44.0% are male, average age 47.1. Top brand affinities: Travel Adventures, Outdoor enthusiast, Home construction, Home Interior Design, Frida Karlsson.
Top brand affinities include Travel Adventures, Outdoor enthusiast, Home construction, with strongest over-indexing on Travel Adventures (3.0× the country average).
Demographically, the Adventure travel audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical Adventure travel fan in Sweden is more female, around 47.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Adventure travel profile in Sweden.
56.0% are female, 44.0% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 47.1 |
| Estimated audience size | 1,251,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Adventure travel audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Adventures | Travel & Leisure | 3.00× | ||
| 02 | Decoration | Home & Garden | 2.33× | ||
| 03 | Home Decoration & Design | Home & Garden | 2.17× | ||
| 04 | Home Interior Design | Home & Garden | 2.12× | ||
| 05 | Handmade Crafts | Kids & Family | 2.07× | ||
| 06 | Self care | Health | 2.06× | ||
| 07 | Outdoors | Travel & Leisure | 2.02× | ||
| 08 | Outdoor enthusiast | Sports | 1.95× | ||
| 09 | Frida Karlsson | Sports | 1.95× | ||
| 10 | Landscape photography | Technology & Electronics | 1.93× | ||
| 11 | Travel photography | Technology & Electronics | 1.92× | ||
| 12 | Hiking boot | Fashion & Accessoires | 1.91× | ||
| 13 | Nature photography | Technology & Electronics | 1.89× | ||
| 14 | Backcountry skiing | Sports | 1.89× | ||
| 15 | Home construction | Home & Garden | 1.83× | ||
| 16 | Winter sport | Sports | 1.67× | ||
| 17 | Snowboard | Sports | 1.65× | ||
| 18 | Home repair | Home & Garden | 1.54× | ||
| 19 | Alpine skiing | Sports | 1.54× | ||
| 20 | Dog walking | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.57× | |
| Travelling | THRILL | 1.14× | |
| Patriotism | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.85× | |
| Design Affinity | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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