How to read this list
Rank
Position in the Top 72, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | HHotels | 3.5M | 0.7% | 47.6 | 59.5% | Travel type |
| 2 | CCamping | 3.2M | 1.0% | 48.0 | 53.4% | Travel type |
| 3 | BBeaches | 2.3M | 0.7% | 47.6 | 59.1% | Travel type |
| 4 | CCottage | 2.2M | 2.6% | 46.3 | 62.7% | Travel type |
| 5 | AAir travel | 1.7M | 0.7% | 46.4 | 53.8% | Travel type |
| 6 | LLakes | 1.6M | 0.8% | 46.2 | 55.9% | Travel type |
| 7 | SSki resort | 1.4M | 1.6% | 44.1 | 48.5% | Travel type |
| 8 | CCruises | 1.4M | 0.7% | 47.1 | 50.3% | Travel type |
| 9 | AAdventure travel | 1.3M | 0.7% | 47.1 | 56.0% | Travel type |
| 10 | SSummer vacation | 1.2M | 0.9% | 45.9 | 66.5% | Travel type |
| 11 | TTheme parks | 969k | 0.5% | 44.6 | 59.9% | Travel type |
| 12 | MMountains | 841k | 0.8% | 46.6 | 56.9% | Travel type |
| 13 | LLodging | 829k | 0.5% | 48.3 | 61.7% | Travel type |
| 14 | BBackpacking (travel) | 726k | 0.8% | 46.1 | 61.6% | Travel type |
| 15 | FFirst class travel | 722k | 0.5% | 44.8 | 59.2% | Travel type |
| 16 | SSeaside resort | 676k | 1.3% | 48.4 | 61.3% | Travel type |
| 17 | SSailing | 540k | 1.2% | 46.2 | 37.2% | Travel type |
| 18 | RRoad trip | 531k | 0.8% | 42.2 | 40.5% | Travel type |
| 19 | NNational park | 522k | 0.8% | 42.7 | 59.6% | Travel type |
| 20 | FFarmhouse | 509k | 1.0% | 45.1 | 72.1% | Travel type |
| 21 | MMountain resort | 447k | 3.5% | 47.7 | 52.6% | Travel type |
| 22 | RRail transport | 394k | 0.4% | 44.6 | 40.2% | Travel type |
| 23 | BBoutique hotel | 341k | 0.6% | 47.1 | 61.5% | Travel type |
| 24 | AApartment hotel | 333k | 1.4% | 46.3 | 69.0% | Travel type |
| 25 | BBed and breakfast | 301k | 0.8% | 46.1 | 72.0% | Travel type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular travel types compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each travel type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel type in Sweden?
Hotels currently leads with an estimated audience of 3.5M people in Sweden.