A data profile of the people who buy, follow and care about Air travel in Sweden — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 1,738,986 people in Sweden.
Air travel has an estimated audience of 1,738,986 people in Sweden. 53.8% are female, 46.2% are male, average age 46.4. Top brand affinities: Momondo, TUI, Joint, Billie Eilish, Finnair.
Top brand affinities include Momondo, TUI, Joint, with strongest over-indexing on Momondo (1.72× the country average).
Demographically, the Air travel audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Creativity, Urban Lifestyle.
The typical Air travel fan in Sweden is balanced, around 46.4 years old, with strong Creativity tendencies and a notable affinity for Momondo.
The key figures that characterise the Air travel profile in Sweden.
53.8% are female, 46.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 46.4 |
| Estimated audience size | 1,738,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Air travel audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lorde | Music & Radio | 2.41× | ||
| 02 | All-inclusive resort | Travel & Leisure | 2.03× | ||
| 03 | Crete | Travel & Leisure | 1.96× | ||
| 04 | Tenerife | Travel & Leisure | 1.87× | ||
| 05 | Rhodes | Travel & Leisure | 1.80× | ||
| 06 | TUI | Travel & Leisure | 1.73× | ||
| 07 | Momondo | Travel & Leisure | 1.72× | ||
| 08 | Gran Canaria | Travel & Leisure | 1.70× | ||
| 09 | Antalya | Travel & Leisure | 1.70× | ||
| 10 | Finnair | Travel & Leisure | 1.69× | ||
| 11 | Málaga | Travel & Leisure | 1.69× | ||
| 12 | Apartment hotel | Travel & Leisure | 1.60× | ||
| 13 | Hurtigruten | Travel & Leisure | 1.58× | ||
| 14 | Sunweb | Travel & Leisure | 1.56× | ||
| 15 | Bungalow | Home & Garden | 1.55× | ||
| 16 | Costa del Sol | Travel & Leisure | 1.54× | ||
| 17 | Carpaccio | Food & Beverages | 1.54× | ||
| 18 | Old age | Politics & Society | 1.53× | ||
| 19 | Billie Eilish | Music & Radio | 1.51× | ||
| 20 | Joint | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.19× | |
| Urban Lifestyle | OPEN | 1.10× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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