A data profile of the people who buy, follow and care about Air travel in Denmark — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 762,432 people in Denmark.
Air travel has an estimated audience of 762,432 people in Denmark. 53.7% are female, 46.3% are male, average age 45.9. Top brand affinities: Momondo, Bravo Tours, Resort, Cruises, Lakes.
Top brand affinities include Momondo, Bravo Tours, Resort, with strongest over-indexing on Momondo (1.66× the country average).
Demographically, the Air travel audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Air travel fan in Denmark is balanced, around 45.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Momondo.
The key figures that characterise the Air travel profile in Denmark.
53.7% are female, 46.3% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 45.9 |
| Estimated audience size | 762,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Air travel audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gran Canaria | Travel & Leisure | 2.24× | ||
| 02 | Crete | Travel & Leisure | 2.24× | ||
| 03 | Bravo Tours | Travel & Leisure | 1.90× | ||
| 04 | Qatar Airways | Travel & Leisure | 1.86× | ||
| 05 | TUI | Travel & Leisure | 1.80× | ||
| 06 | Apollo, Pennsylvania | Travel & Leisure | 1.80× | ||
| 07 | KLM | Travel & Leisure | 1.74× | ||
| 08 | Cruises | Travel & Leisure | 1.72× | ||
| 09 | Resort | Travel & Leisure | 1.69× | ||
| 10 | Spies Rejser | Travel & Leisure | 1.69× | ||
| 11 | Information sensitivity | Technology & Electronics | 1.69× | ||
| 12 | Momondo | Travel & Leisure | 1.66× | ||
| 13 | Ecotourism | Business & Career | 1.62× | ||
| 14 | Primo Tours | Brand | 1.58× | ||
| 15 | Motorhome | Cars & Mobility | 1.56× | ||
| 16 | Skyscanner | Travel & Leisure | 1.55× | ||
| 17 | Travel website | Travel & Leisure | 1.54× | ||
| 18 | Lakes | Travel & Leisure | 1.52× | ||
| 19 | Ældre Sagen | Politics & Society | 1.51× | ||
| 20 | Danish Royal Family | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.09× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Travelling | THRILL | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Urban Lifestyle | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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