A data profile of the people who buy, follow and care about Momondo in Denmark — modelled from more than twelve digital signal sources. Momondo has an estimated audience of 3,136,094 people in Denmark.
Momondo has an estimated audience of 3,136,094 people in Denmark. 54.3% are female, 45.7% are male, average age 49.4. Top brand affinities: Travel website, Trivago, Bravo Tours, Hotels, TUI.
Top brand affinities include Travel website, Trivago, Bravo Tours, with strongest over-indexing on Travel website (6.43× the country average).
Demographically, the Momondo audience skews balanced with an average age of 49.4, and over-indexes on personality traits such as Luxury Orientation, Travelling.
The typical Momondo fan in Denmark is balanced, around 49.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Travel website.
The key figures that characterise the Momondo profile in Denmark.
54.3% are female, 45.7% are male, average age 49.4.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 49.4 |
| Estimated audience size | 3,136,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 25% | |
| 50+ | 49% |
The strongest cross-interests of the Momondo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel website | Travel & Leisure | 6.43× | ||
| 02 | Skyscanner | Travel & Leisure | 4.01× | ||
| 03 | Trivago | Travel & Leisure | 3.52× | ||
| 04 | Bravo Tours | Travel & Leisure | 3.08× | ||
| 05 | TUI | Travel & Leisure | 3.06× | ||
| 06 | Spies Rejser | Travel & Leisure | 2.98× | ||
| 07 | Subsidiary | Business & Career | 2.73× | ||
| 08 | Sunweb | Travel & Leisure | 2.49× | ||
| 09 | Ældre Sagen | Politics & Society | 2.10× | ||
| 10 | Resort | Travel & Leisure | 2.06× | ||
| 11 | Baggage | Fashion & Accessoires | 2.02× | ||
| 12 | FlixBus | Cars & Mobility | 1.99× | ||
| 13 | Vacation rental | Travel & Leisure | 1.84× | ||
| 14 | Lodging | Travel & Leisure | 1.69× | ||
| 15 | Hotels | Travel & Leisure | 1.68× | ||
| 16 | Europe | Travel & Leisure | 1.68× | ||
| 17 | Germany | Travel & Leisure | 1.64× | ||
| 18 | Holiday cottage | Travel & Leisure | 1.64× | ||
| 19 | Airbnb | Travel & Leisure | 1.58× | ||
| 20 | Summer house | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.47× | |
| Travelling | THRILL | 1.13× | |
| Social Media Usage | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.77× | |
| Travelling | THRILL | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Momondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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