A data profile of the people who buy, follow and care about Airbnb in Denmark — modelled from more than twelve digital signal sources. Airbnb has an estimated audience of 1,416,948 people in Denmark.
Airbnb has an estimated audience of 1,416,948 people in Denmark. 65.4% are female, 34.6% are male, average age 46.0. Top brand affinities: Online marketplace, Momondo, Vacation rental, Travel Adventures, Sharing economy.
Top brand affinities include Online marketplace, Momondo, Vacation rental, with strongest over-indexing on Online marketplace (9.33× the country average).
Demographically, the Airbnb audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Airbnb fan in Denmark is more female, around 46.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Online marketplace.
The key figures that characterise the Airbnb profile in Denmark.
65.4% are female, 34.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 46.0 |
| Estimated audience size | 1,416,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Airbnb audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Airbnb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharing economy | Business & Career | 9.74× | ||
| 02 | Online marketplace | Internet & Social Media | 9.33× | ||
| 03 | Travel Adventures | Travel & Leisure | 3.28× | ||
| 04 | Vacation rental | Travel & Leisure | 2.88× | ||
| 05 | Package tour | Travel & Leisure | 2.87× | ||
| 06 | Home construction | Home & Garden | 2.49× | ||
| 07 | Starter home | Home & Garden | 2.45× | ||
| 08 | Handmade Crafts | Kids & Family | 2.45× | ||
| 09 | Decoration | Home & Garden | 2.36× | ||
| 10 | Property finder | Home & Garden | 2.33× | ||
| 11 | Privately held company | Business & Career | 2.05× | ||
| 12 | Holiday cottage | Travel & Leisure | 1.91× | ||
| 13 | Nordnet | Business & Career | 1.85× | ||
| 14 | Cottage | Travel & Leisure | 1.77× | ||
| 15 | Summer house | Travel & Leisure | 1.75× | ||
| 16 | Lodging | Travel & Leisure | 1.74× | ||
| 17 | Germany | Travel & Leisure | 1.67× | ||
| 18 | Holiday | Travel & Leisure | 1.61× | ||
| 19 | Momondo | Travel & Leisure | 1.60× | ||
| 20 | Real property | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.71× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Luxury Orientation | PREMIUM | 1.14× | |
| Social Media Usage | JOY | 1.17× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Airbnb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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