A data profile of the people who buy, follow and care about Europe in Denmark — modelled from more than twelve digital signal sources. Europe has an estimated audience of 1,672,381 people in Denmark.
Europe has an estimated audience of 1,672,381 people in Denmark. 52.0% are female, 48.0% are male, average age 44.8. Top brand affinities: Elgiganten, Momondo, Germany, Greece, Rome.
Top brand affinities include Elgiganten, Momondo, Germany, with strongest over-indexing on Elgiganten (1.63× the country average).
Demographically, the Europe audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Europe fan in Denmark is balanced, around 44.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Europe profile in Denmark.
52.0% are female, 48.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 44.8 |
| Estimated audience size | 1,672,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Europe audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Madrid | Travel & Leisure | 2.76× | ||
| 02 | Rome | Travel & Leisure | 2.54× | ||
| 03 | NATO | Politics & Society | 2.37× | ||
| 04 | Germany | Travel & Leisure | 2.34× | ||
| 05 | Greece | Travel & Leisure | 2.31× | ||
| 06 | Iceland | Travel & Leisure | 2.21× | ||
| 07 | Sicily | Travel & Leisure | 2.11× | ||
| 08 | Baggage | Fashion & Accessoires | 1.88× | ||
| 09 | Backpack | Fashion & Accessoires | 1.85× | ||
| 10 | Bed and breakfast | Travel & Leisure | 1.79× | ||
| 11 | Momondo | Travel & Leisure | 1.68× | ||
| 12 | Stockholm | Travel & Leisure | 1.64× | ||
| 13 | Elgiganten | Shopping | 1.63× | ||
| 14 | Czech Republic | Travel & Leisure | 1.60× | ||
| 15 | Sausage | Food & Beverages | 1.59× | ||
| 16 | Heat pump | Home & Garden | 1.56× | ||
| 17 | Roskilde Festival | Music & Radio | 1.55× | ||
| 18 | Accounting | Business & Career | 1.53× | ||
| 19 | Canada | Travel & Leisure | 1.53× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.36× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.84× | |
| Creativity | OPEN | 0.85× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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