A data profile of the people who buy, follow and care about Europe in Portugal — modelled from more than twelve digital signal sources. Europe has an estimated audience of 5,765,920 people in Portugal.
The average Europe fan in Portugal is 44.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Traditional Chinese medicine, Sports medicine, Eye care professional, with strongest over-indexing on Traditional Chinese medicine (1.61× the country average).
Demographically, the Europe audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 20 regions tracked by Rascasse.
The typical Europe fan in Portugal is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Traditional Chinese medicine.
The key figures that characterise the Europe profile in Portugal.
55.3% are female, 44.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 44.6 |
| Estimated audience size | 5,765,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Europe audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
Where the Europe audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Leiria District | ~400K | 1.70× | |
| 02 | Lisbon District | ~2.5M | 1.42× | |
| 03 | Porto District | ~1.5M | 1.34× | |
| 04 | Santarém District | ~400K | 1.34× | |
| 05 | Setúbal District | ~800K | 1.33× | |
| 06 | Faro District | ~400K | 1.15× | |
| 07 | Braga District | ~600K | 1.07× | |
| 08 | Coimbra District | ~300K | 1.06× | |
| 09 | Aveiro District | ~400K | 1.04× | |
| 10 | Viseu District | ~200K | 0.96× | |
| 11 | Castelo Branco District | ~100K | 0.96× | |
| 12 | Madeira | ~200K | 0.91× | |
| 13 | Beja District | ~80K | 0.88× | |
| 14 | Viana do Castelo District | ~100K | 0.87× | |
| 15 | Azores | ~100K | 0.86× | |
| 16 | Évora District | ~90K | 0.85× | |
| 17 | Vila Real District | ~90K | 0.81× | |
| 18 | Bragança District | ~50K | 0.79× | |
| 19 | Guarda District | ~60K | 0.75× | |
| 20 | Portalegre District | ~50K | 0.73× |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports medicine | Health | 1.63× | ||
| 02 | Eye care professional | Beauty & Wellness | 1.63× | ||
| 03 | Carbonated water | Food & Beverages | 1.63× | ||
| 04 | Progressive lens | Health | 1.63× | ||
| 05 | Traditional Chinese medicine | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.25× | |
| Mindfulness | BALANCE | 1.22× | |
| Design Affinity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.82× | |
| Convenience Orientation | PREMIUM | 0.97× |
Europe has an estimated audience of 5,765,920 people in Portugal, concentrated in Lisbon District and Porto District.
55.3% of Europe fans are female, 44.7% are male, with an average age of 44.6 years.
Europe fans show strongest brand affinity for Traditional Chinese medicine (1.61×), Sports medicine (1.63×), and Eye care professional (1.63×) over the country average.
Europe fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Europe itself, the audience over-indexes on Sports medicine (1.63×), Eye care professional (1.63×), Carbonated water (1.63×), and Progressive lens (1.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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