A data profile of the people who buy, follow and care about Europe in Belgium — modelled from more than twelve digital signal sources. Europe has an estimated audience of 4,192,664 people in Belgium.
The average Europe fan in Belgium is 43.0 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Brussels, Liege.
Top brand affinities include Luxembourg, City of Brussels, Germany, with strongest over-indexing on Luxembourg (2.55× the country average).
Demographically, the Europe audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Europe fan in Belgium is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Luxembourg.
The key figures that characterise the Europe profile in Belgium.
53.1% are female, 46.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 43.0 |
| Estimated audience size | 4,192,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Europe audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
Where the Europe audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~500K | 1.67× | |
| 02 | Walloon Brabant | ~100K | 1.34× | |
| 03 | Liege | ~500K | 1.30× | |
| 04 | Hainaut | ~500K | 1.24× | |
| 05 | Province of Namur | ~200K | 1.12× | |
| 06 | Luxembourg | ~100K | 1.06× | |
| 07 | Flemish Brabant | ~300K | 0.96× | |
| 08 | Antwerp | ~300K | 0.68× | |
| 09 | West Flanders | ~200K | 0.57× | |
| 10 | East Flanders | ~200K | 0.55× | |
| 11 | Limburg | ~100K | 0.52× |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxembourg | Travel & Leisure | 2.55× | ||
| 02 | Monarchy | Politics & Society | 2.48× | ||
| 03 | City of Brussels | Travel & Leisure | 2.27× | ||
| 04 | Germany | Travel & Leisure | 2.10× | ||
| 05 | German language | Politics & Society | 2.10× | ||
| 06 | Stuttgart | Travel & Leisure | 1.90× | ||
| 07 | Greece | Travel & Leisure | 1.85× | ||
| 08 | Political science | Business & Career | 1.76× | ||
| 09 | Lodging | Travel & Leisure | 1.71× | ||
| 10 | Baggage | Fashion & Accessoires | 1.68× | ||
| 11 | Creative Commons | Technology & Electronics | 1.66× | ||
| 12 | Cultural heritage | Politics & Society | 1.62× | ||
| 13 | Pizza | Food & Beverages | 1.58× | ||
| 14 | Democracy | Politics & Society | 1.58× | ||
| 15 | Netherlands | Travel & Leisure | 1.57× | ||
| 16 | Meteorology | Home & Garden | 1.57× | ||
| 17 | Dough | Food & Beverages | 1.57× | ||
| 18 | Freelancer | Business & Career | 1.55× | ||
| 19 | Volunteering | Politics & Society | 1.53× | ||
| 20 | Fnac | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Community Orientation | OPEN | 1.27× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| DIY Mentality | THRILL | 0.91× | |
| Price Sensitivity | PREMIUM | 0.95× |
Europe has an estimated audience of 4,192,664 people in Belgium, concentrated in Hainaut and Brussels.
53.1% of Europe fans are female, 46.9% are male, with an average age of 43.0 years.
Europe fans show strongest brand affinity for Luxembourg (2.55×), City of Brussels (2.27×), and Germany (2.1×) over the country average.
Europe fans in Belgium are most concentrated in Hainaut (reach ~500K), Brussels (reach ~500K), and Liege (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Europe itself, the audience over-indexes on City of Brussels (2.27×), Germany (2.1×), Netherlands (1.57×), and Fnac (1.52×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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