A data profile of the people who buy, follow and care about Asia in Belgium — modelled from more than twelve digital signal sources. Asia has an estimated audience of 1,349,373 people in Belgium.
Asia has an estimated audience of 1,349,373 people in Belgium. 50.2% are female, 49.8% are male, average age 42.1. Top brand affinities: Canada, Greece, Local food, Online newspaper, Fnac.
Top brand affinities include Canada, Greece, Local food, with strongest over-indexing on Canada (1.66× the country average).
Demographically, the Asia audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Asia fan in Belgium is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Asia profile in Belgium.
50.2% are female, 49.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 42.1 |
| Estimated audience size | 1,349,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Asia audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tibet | Travel & Leisure | 5.13× | ||
| 02 | Hong Kong | Travel & Leisure | 3.23× | ||
| 03 | Lebanon | Travel & Leisure | 3.19× | ||
| 04 | United Nations | Politics & Society | 2.79× | ||
| 05 | Greece | Travel & Leisure | 2.45× | ||
| 06 | Monarchy | Politics & Society | 2.27× | ||
| 07 | Creative Commons | Technology & Electronics | 2.10× | ||
| 08 | Baggage | Fashion & Accessoires | 1.98× | ||
| 09 | Local food | Food & Beverages | 1.90× | ||
| 10 | Uniqlo | Shopping | 1.90× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.90× | ||
| 12 | Viral video | Internet & Social Media | 1.85× | ||
| 13 | Lodging | Travel & Leisure | 1.79× | ||
| 14 | Nutrient | Food & Beverages | 1.75× | ||
| 15 | Pizza | Food & Beverages | 1.73× | ||
| 16 | Canada | Travel & Leisure | 1.66× | ||
| 17 | Online newspaper | News | 1.65× | ||
| 18 | Fnac | Shopping | 1.58× | ||
| 19 | Video on demand | Movies & TV | 1.58× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Sustainability | BALANCE | 1.31× | |
| Early Adopter Mentality | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| DIY Mentality | THRILL | 0.85× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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