A data profile of the people who buy, follow and care about Asia in Austria — modelled from more than twelve digital signal sources. Asia has an estimated audience of 867,724 people in Austria.
The average Asia fan in Austria is 40.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include WhatsApp, Taiwan, Tibet, with strongest over-indexing on WhatsApp (1.99× the country average).
Demographically, the Asia audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Asia fan in Austria is balanced, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Asia profile in Austria.
47.4% are female, 52.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 40.3 |
| Estimated audience size | 867,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Asia audience comes from Austria.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
Where the Asia audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.64× | |
| 02 | Salzburg | ~90K | 1.50× | |
| 03 | Tyrol | ~70K | 1.11× | |
| 04 | Carinthia (state) | ~40K | 0.92× | |
| 05 | Vorarlberg | ~30K | 0.92× | |
| 06 | Upper Austria | ~90K | 0.84× | |
| 07 | Burgenland | ~20K | 0.82× | |
| 08 | Lower Austria | ~100K | 0.81× | |
| 09 | Styria | ~80K | 0.74× |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tibet | Travel & Leisure | 9.49× | ||
| 02 | Taiwan | Travel & Leisure | 8.60× | ||
| 03 | Mongolia | Travel & Leisure | 4.85× | ||
| 04 | Greece | Travel & Leisure | 2.46× | ||
| 05 | Gambling | Games | 2.00× | ||
| 06 | Internet & Social Media | 1.99× | |||
| 07 | First-person shooter games | Games | 1.93× | ||
| 08 | Politics | Politics & Society | 1.91× | ||
| 09 | Czech Republic | Travel & Leisure | 1.89× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 11 | Hobby | Home & Garden | 1.67× | ||
| 12 | Felix Baumgartner | Sports | 1.67× | ||
| 13 | Desserts | Food & Beverages | 1.64× | ||
| 14 | Toys | Games | 1.63× | ||
| 15 | Austrian Airlines | Travel & Leisure | 1.58× | ||
| 16 | Lodging | Travel & Leisure | 1.58× | ||
| 17 | Instant messaging | Internet & Social Media | 1.58× | ||
| 18 | Hungary | Travel & Leisure | 1.57× | ||
| 19 | Blues music | Music & Radio | 1.55× | ||
| 20 | Hair products | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.38× | |
| Spirituality | BALANCE | 1.36× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Tradition | CONSERVATISM | 0.95× |
Asia has an estimated audience of 867,724 people in Austria, concentrated in Vienna and Lower Austria.
47.4% of Asia fans are female, 52.6% are male, with an average age of 40.3 years.
Asia fans show strongest brand affinity for WhatsApp (1.99×), Taiwan (8.6×), and Tibet (9.49×) over the country average.
Asia fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~100K), and Upper Austria (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Asia itself, the audience over-indexes on Taiwan (8.6×), Tibet (9.49×), Politics (1.91×), and Austrian Airlines (1.58×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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