A data profile of the people who buy, follow and care about Hungary in Austria — modelled from more than twelve digital signal sources. Hungary has an estimated audience of 1,704,595 people in Austria.
The average Hungary fan in Austria is 40.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Central Europe, Western Europe, Czech Republic, with strongest over-indexing on Central Europe (4.8× the country average).
Demographically, the Hungary audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Hungary fan in Austria is more female, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Central Europe.
The key figures that characterise the Hungary profile in Austria.
59.3% are female, 40.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 40.6 |
| Estimated audience size | 1,704,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Hungary audience comes from Austria.
| Country | Share |
|---|---|
| Hungary | 18.5% |
| Romania | 6.2% |
| Austria | 5.9% |
Where the Hungary audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~70K | 1.53× | |
| 02 | Vienna | ~400K | 1.20× | |
| 03 | Styria | ~200K | 1.01× | |
| 04 | Lower Austria | ~200K | 0.96× | |
| 05 | Upper Austria | ~200K | 0.96× | |
| 06 | Carinthia (state) | ~80K | 0.90× | |
| 07 | Vorarlberg | ~50K | 0.87× | |
| 08 | Salzburg | ~90K | 0.83× | |
| 09 | Tyrol | ~100K | 0.82× |
The strongest cross-interests of the Hungary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hungarian language | Politics & Society | 5.97× | ||
| 02 | Western Europe | Travel & Leisure | 5.47× | ||
| 03 | Central Europe | Travel & Leisure | 4.80× | ||
| 04 | Czech Republic | Travel & Leisure | 4.53× | ||
| 05 | Council of Europe | Politics & Society | 4.34× | ||
| 06 | Member state of the European Union | Politics & Society | 3.53× | ||
| 07 | Slovakia | Travel & Leisure | 2.58× | ||
| 08 | Deichmann | Shopping | 2.40× | ||
| 09 | Europe | Travel & Leisure | 1.65× | ||
| 10 | Spas | Beauty & Wellness | 1.64× | ||
| 11 | Discount stores | Shopping | 1.62× | ||
| 12 | Spar (retailer) | Shopping | 1.58× | ||
| 13 | Hotels | Travel & Leisure | 1.55× | ||
| 14 | Beauty | Beauty & Wellness | 1.54× | ||
| 15 | Nature | Home & Garden | 1.54× | ||
| 16 | Bwin | Games | 1.53× | ||
| 17 | Bipa | Shopping | 1.51× | ||
| 18 | Soccer | Sports | 1.51× | ||
| 19 | Family | Kids & Family | 1.50× | ||
| 20 | GMX Mail | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.46× | |
| Price Sensitivity | PREMIUM | 1.42× | |
| Mindfulness | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Hungary has an estimated audience of 1,704,595 people in Austria, concentrated in Vienna and Lower Austria.
59.3% of Hungary fans are female, 40.7% are male, with an average age of 40.6 years.
Hungary fans show strongest brand affinity for Central Europe (4.8×), Western Europe (5.47×), and Czech Republic (4.53×) over the country average.
Hungary fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hungary itself, the audience over-indexes on Western Europe (5.47×), Czech Republic (4.53×), Council of Europe (4.34×), and Spar (retailer) (1.58×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Hungary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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