Rascasse Audience Intelligence

Hungary Audience in Germany

A data profile of the people who buy, follow and care about Hungary in Germany — modelled from more than twelve digital signal sources. Hungary has an estimated audience of 1,703,197 people in Germany.

#59among Country in Germany#254among POI in Germany#314in Travel & Leisure

The average Hungary fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Bully Herbig, Werner Herzog, Wim Wenders, with strongest over-indexing on Michael Bully Herbig (19.52× the country average).

Demographically, the Hungary audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hungary fan in Germany is balanced, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Michael Bully Herbig.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hungary profile in Germany.

Audience size
1.7M
in Germany
Gender
49.7%♀
50.3% male
Age
42.5
average years
Country rank
#3943
POI in Germany
Fig. 01

Search interest · 12-month trend

+219%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hungary fans

49.7% are female, 50.3% are male, average age 42.5.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Hungary audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age42.5
Estimated audience size1,703,197
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Hungary audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4927%
50+24%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Hungary audience comes from Germany.

Worldwide audience distribution share by country for Hungary
CountryShare
Hungary18.5%
Romania6.2%
Austria5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hungary audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hungary fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.26×
02Thüringen~50K1.11×
03Bayern~300K1.10×
04Baden-Württemberg~300K1.09×
05Brandenburg~60K1.09×
06Berlin~80K1.02×
07Mecklenburg-Vorpommern~30K1.02×
08Hessen~100K1.01×
09Nordrhein-Westfalen~400K1.00×
10Sachsen-Anhalt~40K0.99×
11Niedersachsen~200K0.97×
12Rheinland-Pfalz~80K0.94×
13Schleswig-Holstein~60K0.93×
14Hamburg~40K0.91×
15Saarland~20K0.88×
16Bremen~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Hungary, Germany
0.85×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hungary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hungary audience
#·InterestCategoryAffinity×
01Wim WendersMovies & TV21.31×
02Werner HerzogMovies & TV19.68×
03The Lives of OthersMovies & TV19.67×
04Michael Bully HerbigMovies & TV19.52×
05TV2 (Hungary)Movies & TV18.78×
06Video game musicMusic & Radio15.49×
07Carolin KebekusMovies & TV14.20×
08Candy Crush Soda SagaGames13.30×
09HomescapesGames11.22×
10Hungarian languagePolitics & Society10.55×
11Jürgen VogelMovies & TV8.61×
12Biographical filmMovies & TV8.38×
13Diane KrugerMovies & TV8.33×
14Laura LarssonMusic & Radio7.67×
15CrimeaTravel & Leisure6.52×
16SlovakiaTravel & Leisure5.58×
17TwitchGames4.87×
18Eastern EuropeTravel & Leisure4.41×
19Central EuropeTravel & Leisure3.21×
20TikTokInternet & Social Media2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hungary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hungary audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.58×
MindfulnessBALANCE1.39×
Social Media UsageJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hungary audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
DIY MentalityTHRILL0.97×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hungary have in Germany?

Hungary has an estimated audience of 1,703,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hungary fans?

49.7% of Hungary fans are female, 50.3% are male, with an average age of 42.5 years.

03

Which brands do Hungary fans like most?

Hungary fans show strongest brand affinity for Michael Bully Herbig (19.52×), Werner Herzog (19.68×), and Wim Wenders (21.31×) over the country average.

04

Where do Hungary fans live in Germany?

Hungary fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hungary fans also like?

Beyond Hungary itself, the audience over-indexes on Werner Herzog (19.68×), Wim Wenders (21.31×), Carolin Kebekus (14.2×), and The Lives of Others (19.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Hungary audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hungary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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