Hungary Audience in Germany
Hungary has an estimated audience of 1,703,197 people in Germany. 49.7% are female, 50.3% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michael Bully Herbig, Werner Herzog, Carolin Kebekus, Wim Wenders, The Lives of Others.
The average Hungary fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michael Bully Herbig, Werner Herzog, Carolin Kebekus, with strongest over-indexing on Michael Bully Herbig (19.52× the country average). Demographically, the Hungary audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Hungary fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 42.5 |
| Estimated audience size | 1,703,197 |
Audience persona
The typical Hungary fan in Germany is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Michael Bully Herbig.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 414,599 | 1.11× |
| Bayern | 325,853 | 1.19× |
| Baden-Württemberg | 282,624 | 1.22× |
| Niedersachsen | 167,810 | 1.01× |
| Hessen | 135,353 | 1.04× |
| Sachsen | 98,530 | 1.18× |
| Rheinland-Pfalz | 82,736 | 0.97× |
| Berlin | 77,326 | 1.02× |
| Schleswig-Holstein | 59,471 | 0.97× |
| Brandenburg | 50,143 | 0.95× |
| Thüringen | 40,451 | 0.93× |
| Sachsen-Anhalt | 38,037 | 0.86× |
| Hamburg | 37,070 | 0.96× |
| Mecklenburg-Vorpommern | 28,183 | 0.87× |
| Saarland | 18,178 | 0.87× |
| Bremen | 12,305 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Bully Herbig | 19.52× | Movies & TV |
| Werner Herzog | 19.68× | Movies & TV |
| Carolin Kebekus | 14.2× | Movies & TV |
| Wim Wenders | 21.31× | Movies & TV |
| The Lives of Others | 19.67× | Movies & TV |
| Twitch | 4.87× | Games |
| TikTok | 2.23× | Internet & Social Media |
| Hungarian language | 10.55× | Politics & Society |
| Biographical film | 8.38× | Movies & TV |
| Video game music | 15.49× | Music & Radio |
| Diane Kruger | 8.33× | Movies & TV |
| Slovakia | 5.58× | Travel & Leisure |
| Candy Crush Soda Saga | 13.3× | Games |
| TV2 (Hungary) | 18.78× | Movies & TV |
| Aral AG | 2.17× | Cars & Mobility |
| Crimea | 6.52× | Travel & Leisure |
| Homescapes | 11.22× | Games |
| Central Europe | 3.21× | Travel & Leisure |
| Eastern Europe | 4.41× | Travel & Leisure |
| Laura Larsson | 7.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.71 |
| Patriotism | CONSERVATISM | 1.53 |
| Indulgence | JOY | 1.38 |
| Design Affinity | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.22 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Hungary | 18.6% |
| Romania | 6.2% |
| Austria | 5.9% |
See Hungary audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Hungary have in Germany?
Hungary has an estimated audience of 1,703,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hungary fans?
49.7% of Hungary fans are female, 50.3% are male, with an average age of 42.5 years.
Which brands do Hungary fans like most?
Hungary fans show strongest brand affinity for Michael Bully Herbig (19.52×), Werner Herzog (19.68×), and Carolin Kebekus (14.2×) over the country average.
Where do Hungary fans live in Germany?
Hungary fans in Germany are most concentrated in Nordrhein-Westfalen (reach 414,599), Bayern (reach 325,853), and Baden-Württemberg (reach 282,624). These three regions account for the largest share of the active audience.
What other brands do Hungary fans also like?
Beyond Hungary itself, the audience over-indexes on Werner Herzog (19.68×), Carolin Kebekus (14.2×), Wim Wenders (21.31×), and The Lives of Others (19.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hungary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.