The Lives of Others Audience in Germany
The Lives of Others has an estimated audience of 403,821 people in Germany. 52.8% are female, 47.2% are male, average age 45.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wok, Zacky Vengeance, Therme Erding, Corona (band), Progressive rock.
The average The Lives of Others fan in Germany is 45.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wok, Zacky Vengeance, Therme Erding, with strongest over-indexing on Wok (18.73× the country average). Demographically, the The Lives of Others audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Lives of Others fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 45.8 |
| Estimated audience size | 403,821 |
Audience persona
The typical The Lives of Others fan in Germany is balanced, around 45.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,654 | 0.85× |
| Bayern | 90,706 | 0.94× |
| Baden-Württemberg | 69,797 | 0.85× |
| Niedersachsen | 55,749 | 0.95× |
| Berlin | 45,580 | 1.69× |
| Sachsen | 41,068 | 1.39× |
| Hessen | 38,467 | 0.84× |
| Rheinland-Pfalz | 22,305 | 0.74× |
| Brandenburg | 20,507 | 1.1× |
| Schleswig-Holstein | 20,211 | 0.93× |
| Thüringen | 17,029 | 1.11× |
| Sachsen-Anhalt | 15,483 | 0.99× |
| Hamburg | 14,550 | 1.07× |
| Mecklenburg-Vorpommern | 12,076 | 1.05× |
| Saarland | 4,729 | 0.64× |
| Bremen | 4,462 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wok | 18.73× | Food & Beverages |
| Zacky Vengeance | 125.48× | Music & Radio |
| Therme Erding | 10.05× | Travel & Leisure |
| Corona (band) | 3.37× | Music & Radio |
| Progressive rock | 1.97× | Music & Radio |
| Zagreb | 4.88× | Travel & Leisure |
| Unique Gifts | 1.67× | Shopping |
| Jabalpur | 46× | Travel & Leisure |
| Steampunk | 4.16× | Fashion & Accessoires |
| Goma | 9.57× | Travel & Leisure |
| Faculty of Medicine, Chulalongkorn University | 12.49× | Business & Career |
| Esra Erol | 5.23× | Movies & TV |
| Christmas Gift | 1.55× | Kids & Family |
| Volvo V60 | 4.32× | Cars & Mobility |
| myDealZ | 2.55× | Shopping |
| Isola 2000 | 17.97× | Travel & Leisure |
| Natural rubber | 1.89× | Cars & Mobility |
| Erdek | 20× | Travel & Leisure |
| Paleo Grubs | 54.64× | Food & Beverages |
| Electrolyte | 6.28× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.41 |
| Tradition | CONSERVATISM | 1.41 |
| Design Affinity | PREMIUM | 1.36 |
| Spirituality | BALANCE | 1.35 |
| Indulgence | JOY | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Germany | 22.3% |
| United Kingdom | 8.3% |
See The Lives of Others audiences in other countries
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Frequently asked questions
How many fans does The Lives of Others have in Germany?
The Lives of Others has an estimated audience of 403,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Lives of Others fans?
52.8% of The Lives of Others fans are female, 47.2% are male, with an average age of 45.8 years.
Which brands do The Lives of Others fans like most?
The Lives of Others fans show strongest brand affinity for Wok (18.73×), Zacky Vengeance (125.48×), and Therme Erding (10.05×) over the country average.
Where do The Lives of Others fans live in Germany?
The Lives of Others fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,654), Bayern (reach 90,706), and Baden-Württemberg (reach 69,797). These three regions account for the largest share of the active audience.
What other brands do The Lives of Others fans also like?
Beyond The Lives of Others itself, the audience over-indexes on Zacky Vengeance (125.48×), Therme Erding (10.05×), Corona (band) (3.37×), and Progressive rock (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Lives of Others. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.