A data profile of the people who buy, follow and care about The Lives of Others in Germany — modelled from more than twelve digital signal sources. The Lives of Others has an estimated audience of 628,790 people in Germany.
The average The Lives of Others fan in Germany is 45.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include The Man in the High Castle (TV series), Charlie Chaplin, Kate Beckinsale, with strongest over-indexing on The Man in the High Castle (TV series) (181.14× the country average).
Demographically, the The Lives of Others audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Lives of Others fan in Germany is balanced, around 45.8 years old, with strong Spirituality tendencies and a notable affinity for The Man in the High Castle (TV series).
The key figures that characterise the The Lives of Others profile in Germany.
52.8% are female, 47.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 45.8 |
| Estimated audience size | 628,790 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 40% | |
| 50+ | 25% |
of the worldwide The Lives of Others audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 27.6% |
| United States | 18.8% |
| United Kingdom | 8.3% |
Where the The Lives of Others audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.94× | |
| 02 | Sachsen | ~40K | 1.37× | |
| 03 | Brandenburg | ~20K | 1.11× | |
| 04 | Thüringen | ~20K | 1.11× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.07× | |
| 06 | Hamburg | ~10K | 1.06× | |
| 07 | Sachsen-Anhalt | ~20K | 1.02× | |
| 08 | Bremen | ~5K | 0.93× | |
| 09 | Niedersachsen | ~50K | 0.92× | |
| 10 | Schleswig-Holstein | ~20K | 0.92× | |
| 11 | Bayern | ~90K | 0.91× | |
| 12 | Hessen | ~40K | 0.86× | |
| 13 | Nordrhein-Westfalen | ~100K | 0.83× | |
| 14 | Baden-Württemberg | ~70K | 0.82× | |
| 15 | Rheinland-Pfalz | ~20K | 0.74× | |
| 16 | Saarland | ~5K | 0.70× |
The strongest cross-interests of the The Lives of Others audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Man in the High Castle (TV series) | Movies & TV | 181.14× | ||
| 02 | Fritz Lang | Movies & TV | 108.43× | ||
| 03 | World Book Day | Literature | 96.81× | ||
| 04 | Seda Sayan | Movies & TV | 59.39× | ||
| 05 | Margaret Atwood | Literature | 58.83× | ||
| 06 | Cubism | Arts & Culture | 49.14× | ||
| 07 | Charlie Chaplin | Movies & TV | 47.53× | ||
| 08 | Wim Wenders | Movies & TV | 45.48× | ||
| 09 | Werner Herzog | Movies & TV | 45.28× | ||
| 10 | Sezen Aksu | Music & Radio | 42.37× | ||
| 11 | D&R | Technology & Electronics | 39.86× | ||
| 12 | Kate Beckinsale | Movies & TV | 37.90× | ||
| 13 | Christopher Lloyd | Movies & TV | 22.36× | ||
| 14 | Good Bye, Lenin! | Movies & TV | 21.51× | ||
| 15 | Hungary | Travel & Leisure | 19.67× | ||
| 16 | Trabzonspor | Sports | 18.22× | ||
| 17 | Sözcü | News | 17.52× | ||
| 18 | Das Boot | Movies & TV | 15.07× | ||
| 19 | Hürriyet | News | 14.88× | ||
| 20 | Tagesschau | Movies & TV | 3.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.92× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Early Adopter Mentality | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Sports Activity | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× |
The Lives of Others has an estimated audience of 628,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
52.8% of The Lives of Others fans are female, 47.2% are male, with an average age of 45.8 years.
The Lives of Others fans show strongest brand affinity for The Man in the High Castle (TV series) (181.14×), Charlie Chaplin (47.53×), and Kate Beckinsale (37.9×) over the country average.
The Lives of Others fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond The Lives of Others itself, the audience over-indexes on Charlie Chaplin (47.53×), Kate Beckinsale (37.9×), D&R (39.86×), and Werner Herzog (45.28×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The Lives of Others. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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