The Lives of Others Audience in United States

The Lives of Others logo

The Lives of Others has an estimated audience of 431,846 people in United States. 68.5% are female, 31.5% are male, average age 39.5. Top regions: California, New York, Texas. Top brand affinities: Maracaibo, Chromebook, Jezebel (film), Personalised Gifts, Urban Outfitters.

The average The Lives of Others fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Maracaibo, Chromebook, Jezebel (film), with strongest over-indexing on Maracaibo (18.6× the country average). Demographically, the The Lives of Others audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Lives of Others fans

Demographic split for The Lives of Others audience in United States
MetricValue
Female68.5%
Male31.5%
Average age39.5
Estimated audience size431,846

Audience persona

The typical The Lives of Others fan in United States is more female, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for Maracaibo.

Top regions in United States

Top regions ranked by reach for The Lives of Others in United States
RegionReachAffinity
California73,6871.55×
New York46,1531.91×
Texas27,7920.75×
Florida22,4110.77×
Illinois17,4491.21×
Pennsylvania15,5741.07×
Massachusetts15,1281.78×
Virginia14,9161.42×
Washington13,2761.53×
Ohio12,2550.92×
North Carolina11,5570.89×
Georgia11,4210.86×
New Jersey11,3781.04×
Michigan9,7430.86×
Colorado8,3421.23×
Maryland8,2791.12×
Oregon7,9351.6×
Minnesota7,0021.13×
Indiana6,9840.89×
Tennessee6,7930.78×
Wisconsin6,5101×
Connecticut6,1701.42×
Arizona6,1680.7×
Missouri5,1180.74×
South Carolina3,9850.61×
Utah3,8851×
Washington, District of Columbia3,7612.9×
Louisiana3,6690.66×
Oklahoma3,3500.7×
Kentucky3,1680.59×
Alabama3,0660.51×
Nevada2,9640.71×
Iowa2,6600.75×
Kansas2,4810.73×
Maine2,3531.52×
New Hampshire1,9261.13×
New Mexico1,8560.86×
Hawaii1,7770.96×
Rhode Island1,7411.27×
Idaho1,6990.78×
Arkansas1,6860.47×
Nebraska1,5250.7×
Mississippi1,4760.41×
Montana1,2981.08×
Vermont1,2841.69×
West Virginia1,0690.53×
Alaska8190.89×
Delaware7090.59×
South Dakota6190.62×
North Dakota4990.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Lives of Others audience
BrandAffinityCategory
Maracaibo18.6×Travel & Leisure
Chromebook7.71×Technology & Electronics
Jezebel (film)8×Movies & TV
Personalised Gifts4.97×Home & Garden
Urban Outfitters1.95×Shopping
Google Photos2.34×Technology & Electronics
Israel1.9×Travel & Leisure
John Havlicek13.39×Sports
Home staging3.88×Home & Garden
The Nice Guys5.27×Movies & TV
Scunthorpe19.54×Travel & Leisure
Grinch2.21×Movies & TV
Canton, Georgia9.91×Travel & Leisure
JDSU1.63×Business & Career
Monogram2.02×Home & Garden
Nurse education1.63×Kids & Family
Theocracy3.85×Music & Radio
Throne of Glass3.45×Literature
La Jolla4.3×Travel & Leisure
Jeep Grand Cherokee (WJ)2.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Lives of Others audience
TraitClusterScore
Career OrientationPOWER1.64
PatriotismCONSERVATISM1.44
Family OrientationCONSERVATISM1.36
Need for SecurityCONSERVATISM1.34
MindfulnessBALANCE1.21
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for The Lives of Others
CountryShare
United States23.9%
Germany22.3%
United Kingdom8.3%

See The Lives of Others audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Lives of Others have in United States?

The Lives of Others has an estimated audience of 431,846 people in United States, concentrated in California and New York.

What is the gender split and age of The Lives of Others fans?

68.5% of The Lives of Others fans are female, 31.5% are male, with an average age of 39.5 years.

Which brands do The Lives of Others fans like most?

The Lives of Others fans show strongest brand affinity for Maracaibo (18.6×), Chromebook (7.71×), and Jezebel (film) (8×) over the country average.

Where do The Lives of Others fans live in United States?

The Lives of Others fans in United States are most concentrated in California (reach 73,687), New York (reach 46,153), and Texas (reach 27,792). These three regions account for the largest share of the active audience.

What other brands do The Lives of Others fans also like?

Beyond The Lives of Others itself, the audience over-indexes on Chromebook (7.71×), Jezebel (film) (8×), Personalised Gifts (4.97×), and Urban Outfitters (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lives of Others. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.