Rascasse Audience Intelligence

His Dark Materials Audience in United States

A data profile of the people who buy, follow and care about His Dark Materials in United States — modelled from more than twelve digital signal sources. His Dark Materials has an estimated audience of 869,219 people in United States.

#2113among Movie / TV Show / Series in United States#4782in Movies & TV

The average His Dark Materials fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dune, Chronicle (film), Tron: Legacy, with strongest over-indexing on Dune (46.26× the country average).

Demographically, the His Dark Materials audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical His Dark Materials fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Dune.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the His Dark Materials profile in United States.

Audience size
869K
in United States
Gender
45.0%♀
55.0% male
Age
40.6
average years
Country rank
#25973
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of His Dark Materials viewers

45.0% are female, 55.0% are male, average age 40.6.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for His Dark Materials audience in United States
MetricValue
Female45.0%
Male55.0%
Average age40.6
Estimated audience size869,219
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the His Dark Materials audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

20.3%

of the worldwide His Dark Materials audience comes from United States.

Worldwide audience distribution share by country for His Dark Materials
CountryShare
United States20.3%
United Kingdom8.2%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the His Dark Materials audience in United States is strongest.

Fig. 05

Top regions by affinity

His Dark Materials fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.49×
02Alaska~3K1.46×
03Washington~30K1.38×
04Montana~3K1.31×
05Vermont~2K1.27×
06Maine~4K1.25×
07Idaho~6K1.24×
08Utah~10K1.18×
09Colorado~20K1.17×
10Oklahoma~10K1.07×
11Hawaii~4K1.07×
12New Hampshire~4K1.07×
13Arkansas~8K1.05×
14Iowa~8K1.05×
15Massachusetts~20K1.04×
16Washington, District of Columbia~3K1.03×
17Kansas~7K1.02×
18Minnesota~10K1.00×
19Rhode Island~3K0.99×
20New Mexico~5K0.98×
21Virginia~20K0.97×
22Missouri~10K0.97×
23Arizona~20K0.96×
24Kentucky~10K0.96×
25Michigan~20K0.94×
26Wisconsin~10K0.94×
27Louisiana~10K0.94×
28California~90K0.93×
29Connecticut~9K0.93×
30New York~50K0.92×
31Maryland~10K0.92×
32Nebraska~4K0.92×
33Tennessee~20K0.91×
34North Dakota~2K0.91×
35Georgia~30K0.90×
36North Carolina~20K0.90×
37Indiana~20K0.90×
38Texas~70K0.88×
39Pennsylvania~30K0.88×
40Alabama~10K0.88×
41Nevada~8K0.88×
42West Virginia~4K0.88×
43Illinois~30K0.87×
44Ohio~20K0.87×
45South Dakota~2K0.87×
46Florida~50K0.83×
47South Carolina~10K0.83×
48Mississippi~6K0.83×
49Delaware~2K0.83×
50New Jersey~20K0.75×
Fig. 06

Affinity by region

Affinity by region — His Dark Materials, United States
0.75×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the His Dark Materials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for His Dark Materials audience
#·InterestCategoryAffinity×
01Chronicle (film)Movies & TV83.93×
02Jupiter AscendingMovies & TV81.37×
03The Host (2013 film)Movies & TV68.74×
04Tron: LegacyMovies & TV66.83×
05Margo MartindaleMovies & TV60.66×
06The Colony (U.S. TV series)Movie / TV Show / Series54.76×
07Theo JamesMovies & TV53.47×
08Liev SchreiberMovies & TV50.59×
09Luc BessonMovies & TV48.82×
10Super 8 (film)Movies & TV47.77×
11The Giver (film)Movies & TV47.11×
12Hugo (film)Fashion & Accessoires47.11×
13DuneMovies & TV46.26×
14Starship Troopers (film)Movies & TV44.92×
15Cameron MonaghanMovies & TV43.09×
16Jeremy Allen WhiteMovies & TV42.92×
17ShutdownMusic & Radio32.98×
18Joan CusackMovies & TV31.26×
19Interstellar (film)Movies & TV26.84×
20Emma StoneMovies & TV18.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the His Dark Materials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by His Dark Materials audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
SpiritualityBALANCE1.35×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by His Dark Materials audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Design AffinityPREMIUM1.04×
MindfulnessBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does His Dark Materials have in United States?

His Dark Materials has an estimated audience of 869,219 people in United States, concentrated in California and Texas.

02

What is the gender split and age of His Dark Materials viewers?

45.0% of His Dark Materials fans are female, 55.0% are male, with an average age of 40.6 years.

03

Which brands do His Dark Materials fans like most?

His Dark Materials fans show strongest brand affinity for Dune (46.26×), Chronicle (film) (83.93×), and Tron: Legacy (66.83×) over the country average.

04

Where do His Dark Materials fans live in United States?

His Dark Materials fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do His Dark Materials fans also like?

Beyond His Dark Materials itself, the audience over-indexes on Chronicle (film) (83.93×), Tron: Legacy (66.83×), Theo James (53.47×), and Jeremy Allen White (42.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for His Dark Materials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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