His Dark Materials Audience in United States

His Dark Materials logo

His Dark Materials has an estimated audience of 920,626 people in United States. 45.0% are female, 55.0% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Dune, Chronicle (film), Tron: Legacy, Theo James, Jeremy Allen White.

The average His Dark Materials fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dune, Chronicle (film), Tron: Legacy, with strongest over-indexing on Dune (46.26× the country average). Demographically, the His Dark Materials audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of His Dark Materials fans

Demographic split for His Dark Materials audience in United States
MetricValue
Female45.0%
Male55.0%
Average age40.6
Estimated audience size920,626

Audience persona

The typical His Dark Materials fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Dune.

Top regions in United States

Top regions ranked by reach for His Dark Materials in United States
RegionReachAffinity
California97,8330.97×
Texas75,3510.95×
Florida54,4250.87×
New York49,6910.97×
Illinois27,8700.91×
Pennsylvania27,6620.89×
Georgia26,6780.94×
North Carolina25,7640.93×
Washington25,7081.39×
Ohio25,0950.88×
Michigan23,2980.97×
Virginia22,1070.99×
Arizona18,9111.01×
Massachusetts18,3531.01×
New Jersey18,2010.78×
Tennessee17,3110.94×
Colorado16,5031.14×
Indiana15,5280.92×
Oregon15,3571.46×
Missouri14,6260.99×
Maryland14,5790.92×
Minnesota13,2211×
Wisconsin12,8990.93×
South Carolina11,7500.85×
Louisiana11,7250.99×
Alabama11,3760.88×
Kentucky11,2410.97×
Oklahoma11,2371.1×
Utah9,5041.15×
Iowa8,5541.13×
Connecticut8,3450.9×
Arkansas8,2391.09×
Nevada8,1910.92×
Kansas7,4271.02×
Mississippi6,1480.81×
Idaho5,7111.24×
Hawaii4,5451.15×
New Mexico4,3560.94×
Nebraska4,1750.9×
Maine3,8781.18×
New Hampshire3,6481.01×
West Virginia3,4490.8×
Montana3,3451.31×
Washington, District of Columbia2,9051.05×
Alaska2,8501.45×
Rhode Island2,8230.96×
Delaware1,8630.73×
Vermont1,8571.15×
South Dakota1,7450.82×
North Dakota1,5340.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for His Dark Materials audience
BrandAffinityCategory
Dune46.26×Movies & TV
Chronicle (film)83.93×Movies & TV
Tron: Legacy66.83×Movies & TV
Theo James53.47×Movies & TV
Jeremy Allen White42.92×Movies & TV
Shutdown32.98×Music & Radio
Liev Schreiber50.59×Movies & TV
Super 8 (film)47.77×Movies & TV
Interstellar (film)26.84×Movies & TV
The Giver (film)47.11×Movies & TV
The Host (2013 film)68.74×Movies & TV
The Colony (U.S. TV series)54.76×
Cameron Monaghan43.09×Movies & TV
Starship Troopers (film)44.92×Movies & TV
Jupiter Ascending81.37×Movies & TV
Luc Besson48.82×Movies & TV
Hugo (film)47.11×Fashion & Accessoires
Margo Martindale60.66×Movies & TV
Cloud Atlas (film)73.31×Movies & TV
Emma Stone18.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by His Dark Materials audience
TraitClusterScore
PatriotismCONSERVATISM1.85
TraditionCONSERVATISM1.57
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.32
Social Media UsageJOY1.19
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for His Dark Materials
CountryShare
United States23.3%
Brazil9.1%
United Kingdom8.8%

See His Dark Materials audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does His Dark Materials have in United States?

His Dark Materials has an estimated audience of 920,626 people in United States, concentrated in California and Texas.

What is the gender split and age of His Dark Materials fans?

45.0% of His Dark Materials fans are female, 55.0% are male, with an average age of 40.6 years.

Which brands do His Dark Materials fans like most?

His Dark Materials fans show strongest brand affinity for Dune (46.26×), Chronicle (film) (83.93×), and Tron: Legacy (66.83×) over the country average.

Where do His Dark Materials fans live in United States?

His Dark Materials fans in United States are most concentrated in California (reach 97,833), Texas (reach 75,351), and Florida (reach 54,425). These three regions account for the largest share of the active audience.

What other brands do His Dark Materials fans also like?

Beyond His Dark Materials itself, the audience over-indexes on Chronicle (film) (83.93×), Tron: Legacy (66.83×), Theo James (53.47×), and Jeremy Allen White (42.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for His Dark Materials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.