The Host (2013 film) Audience in United States

The Host (2013 film) logo

The Host (2013 film) has an estimated audience of 830,443 people in United States. 47.4% are female, 52.6% are male, average age 46.5. Top brand affinities: Chromebook, JibJab, Israel, Google Photos, Jingoism.

Top brand affinities include Chromebook, JibJab, Israel, with strongest over-indexing on Chromebook (32.3× the country average). Demographically, the The Host (2013 film) audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Host (2013 film) fans

Demographic split for The Host (2013 film) audience in United States
MetricValue
Female47.4%
Male52.6%
Average age46.5
Estimated audience size830,443

Audience persona

The typical The Host (2013 film) fan in United States is balanced, around 46.5 years old, with strong Career Orientation tendencies and a notable affinity for Chromebook.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Host (2013 film) audience
BrandAffinityCategory
Chromebook32.3×Technology & Electronics
JibJab18.31×Internet & Social Media
Israel2.66×Travel & Leisure
Google Photos2.3×Technology & Electronics
JingoismPolitics & Society
This Is Spinal Tap7.31×Movies & TV
Hocus Pocus3.98×Movies & TV
Personalised Gifts3.39×Home & Garden
Jezebel (film)5.02×Movies & TV
FaithGateway20×Literature
Corona (band)3.93×Music & Radio
Nancy Cartwright7.51×Movies & TV
Grace Slick5.68×Music & Radio
College of the Holy Cross9.75×Business & Career
Monogram2.35×Home & Garden
Sussex County, New Jersey5.63×Travel & Leisure
Throne of Glass4.19×Literature
Jeep Grand Cherokee (WJ)3.4×Cars & Mobility
Strategic human resource planning4.93×Business & Career
Home staging2.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Host (2013 film) audience
TraitClusterScore
Career OrientationPOWER1.36
Need for SecurityCONSERVATISM1.35
Family OrientationCONSERVATISM1.23
TraditionCONSERVATISM1.19
TravellingTHRILL1.18
SpiritualityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for The Host (2013 film)
CountryShare
United States28.3%
Spain7.3%
Italy5.7%

See The Host (2013 film) audiences in other countries

More Action audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Host (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.