Avatar (2009 film) Audience in United States

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Avatar (2009 film) has an estimated audience of 2,368,761 people in United States. 41.0% are female, 59.0% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Shutdown, Chronicle (film), Dune, Interstellar (film), The Giver (film).

The average Avatar (2009 film) fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shutdown, Chronicle (film), Dune, with strongest over-indexing on Shutdown (34.27× the country average). Demographically, the Avatar (2009 film) audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Avatar (2009 film) fans

Demographic split for Avatar (2009 film) audience in United States
MetricValue
Female41.0%
Male59.0%
Average age35.7
Estimated audience size2,368,761

Audience persona

The typical Avatar (2009 film) fan in United States is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shutdown.

Top regions in United States

Top regions ranked by reach for Avatar (2009 film) in United States
RegionReachAffinity
California311,8031.2×
Texas270,7241.33×
Florida178,9001.12×
New York118,1870.89×
Illinois85,8501.09×
Georgia84,3931.16×
North Carolina74,0661.04×
Pennsylvania72,5820.91×
Ohio71,3150.98×
Michigan65,6251.06×
New Jersey58,4060.97×
Washington55,1701.16×
Virginia54,8000.95×
Arizona52,4891.09×
Tennessee47,5811×
Indiana45,4231.05×
Massachusetts41,3500.89×
Colorado39,8151.07×
Missouri39,3531.03×
Maryland39,1620.96×
Wisconsin35,8391.01×
Alabama33,9851.03×
Minnesota33,5390.99×
South Carolina32,2230.9×
Oklahoma30,8951.17×
Kentucky30,5611.03×
Louisiana29,1050.95×
Oregon28,1321.04×
Nevada26,4551.15×
Utah23,2411.1×
Connecticut23,2100.98×
Arkansas21,4181.1×
Iowa20,9571.07×
Kansas20,0721.08×
Mississippi18,1930.93×
Nebraska13,3401.12×
Idaho13,2151.11×
New Mexico12,2411.03×
Hawaii10,9151.07×
West Virginia9,1810.83×
New Hampshire7,3400.79×
Maine6,4650.76×
Delaware6,0550.93×
Montana6,0400.92×
Rhode Island5,6110.74×
Alaska5,3091.05×
South Dakota5,1890.95×
Washington, District of Columbia4,9130.69×
North Dakota4,7330.97×
Wyoming3,1450.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avatar (2009 film) audience
BrandAffinityCategory
Shutdown34.27×Music & Radio
Chronicle (film)44.33×Movies & TV
Dune19.75×Movies & TV
Interstellar (film)22.88×Movies & TV
The Giver (film)43.2×Movies & TV
Super 8 (film)34.59×Movies & TV
Tron: Legacy32.8×Movies & TV
Godzilla8.34×Movies & TV
Superman4.05×Movies & TV
Starship Troopers (film)33.08×Movies & TV
The Maze Runner (film)41.93×Movies & TV
District 934.27×Movies & TV
Moon (film)15.2×Movies & TV
Ted (film)19.75×Movies & TV
Jurassic World10.03×Movies & TV
Jupiter Ascending45.63×Movies & TV
The Host (2013 film)35.02×Movies & TV
Fight Club16.49×Movies & TV
Civil War (comics)19.71×Literature
Avengers (band)17.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avatar (2009 film) audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
ExtroversionTHRILL1.38
Urban LifestyleOPEN1.16
Social Media UsageJOY1.16
Sports ActivityPOWER1.16
LGBTQ+ IdentityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Avatar (2009 film)
CountryShare
United States22.0%
China11.3%
Vietnam6.1%

See Avatar (2009 film) audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Avatar (2009 film) have in United States?

Avatar (2009 film) has an estimated audience of 2,368,761 people in United States, concentrated in California and Texas.

What is the gender split and age of Avatar (2009 film) fans?

41.0% of Avatar (2009 film) fans are female, 59.0% are male, with an average age of 35.7 years.

Which brands do Avatar (2009 film) fans like most?

Avatar (2009 film) fans show strongest brand affinity for Shutdown (34.27×), Chronicle (film) (44.33×), and Dune (19.75×) over the country average.

Where do Avatar (2009 film) fans live in United States?

Avatar (2009 film) fans in United States are most concentrated in California (reach 311,803), Texas (reach 270,724), and Florida (reach 178,900). These three regions account for the largest share of the active audience.

What other brands do Avatar (2009 film) fans also like?

Beyond Avatar (2009 film) itself, the audience over-indexes on Chronicle (film) (44.33×), Dune (19.75×), Interstellar (film) (22.88×), and The Giver (film) (43.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avatar (2009 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.