Rascasse Audience Intelligence

Avatar (2009 film) Audience in United States

A data profile of the people who buy, follow and care about Avatar (2009 film) in United States — modelled from more than twelve digital signal sources. Avatar (2009 film) has an estimated audience of 2,784,007 people in United States.

#17among Science Fiction & Fantasy in United States#524among Movie / TV Show / Series in United States#1491in Movies & TV

The average Avatar (2009 film) fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shutdown, Chronicle (film), Dune, with strongest over-indexing on Shutdown (34.27× the country average).

Demographically, the Avatar (2009 film) audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avatar (2009 film) fan in United States is more male, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for Shutdown.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avatar (2009 film) profile in United States.

Audience size
2.8M
in United States
Gender
41.0%♀
59.0% male
Age
35.7
average years
Country rank
#10927
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+365%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Avatar (2009 film) viewers

41.0% are female, 59.0% are male, average age 35.7.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Avatar (2009 film) audience in United States
MetricValue
Female41.0%
Male59.0%
Average age35.7
Estimated audience size2,784,007
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Avatar (2009 film) audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3916%
40-4916%
50+17%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Avatar (2009 film) audience comes from United States.

Worldwide audience distribution share by country for Avatar (2009 film)
CountryShare
United States24.2%
China10.6%
Vietnam5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avatar (2009 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Avatar (2009 film) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.24×
02California~300K1.16×
03Hawaii~10K1.16×
04Oklahoma~30K1.15×
05Alaska~6K1.15×
06Nevada~30K1.13×
07Washington~50K1.12×
08Idaho~10K1.11×
09Nebraska~10K1.11×
10Georgia~80K1.10×
11Arkansas~20K1.10×
12Utah~20K1.09×
13Florida~200K1.06×
14Arizona~50K1.06×
15North Dakota~5K1.05×
16Indiana~40K1.04×
17Kentucky~30K1.04×
18New Mexico~10K1.04×
19Colorado~40K1.03×
20Kansas~20K1.03×
21Illinois~80K1.02×
22Michigan~60K1.02×
23Missouri~40K1.02×
24Oregon~30K1.02×
25Iowa~20K1.02×
26North Carolina~70K1.01×
27South Dakota~6K1.01×
28Alabama~30K1.00×
29Wyoming~4K1.00×
30Montana~6K0.99×
31Maryland~40K0.98×
32Wisconsin~40K0.98×
33Tennessee~50K0.97×
34Louisiana~30K0.97×
35Minnesota~30K0.96×
36Virginia~60K0.95×
37Connecticut~20K0.95×
38New Jersey~60K0.94×
39Mississippi~20K0.94×
40Ohio~70K0.93×
41Delaware~6K0.93×
42South Carolina~30K0.90×
43New York~100K0.89×
44Pennsylvania~70K0.89×
45West Virginia~10K0.89×
46Massachusetts~40K0.87×
47New Hampshire~8K0.87×
48Rhode Island~6K0.85×
49Maine~7K0.82×
50Washington, District of Columbia~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Avatar (2009 film), United States
0.74×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avatar (2009 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avatar (2009 film) audience
#·InterestCategoryAffinity×
01Jupiter AscendingMovies & TV45.63×
02Chronicle (film)Movies & TV44.33×
03Æon Flux (film)Movies & TV44.12×
04The Golden Compass (film)Movies & TV43.75×
05The Giver (film)Movies & TV43.20×
06The Maze Runner (film)Movies & TV41.93×
07The Host (2013 film)Movies & TV35.02×
08Super 8 (film)Movies & TV34.59×
09ShutdownMusic & Radio34.27×
10District 9Movies & TV34.27×
11Starship Troopers (film)Movies & TV33.08×
12Tron: LegacyMovies & TV32.80×
13Interstellar (film)Movies & TV22.88×
14DuneMovies & TV19.75×
15Ted (film)Movies & TV19.75×
16Fight ClubMovies & TV16.49×
17Moon (film)Movies & TV15.20×
18Legends (comics)Literature14.12×
19GodzillaMovies & TV8.34×
20SupermanMovies & TV4.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avatar (2009 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avatar (2009 film) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.33×
Luxury OrientationPREMIUM1.17×
MindfulnessBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avatar (2009 film) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Community OrientationOPEN0.83×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Avatar (2009 film) have in United States?

Avatar (2009 film) has an estimated audience of 2,784,007 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Avatar (2009 film) viewers?

41.0% of Avatar (2009 film) fans are female, 59.0% are male, with an average age of 35.7 years.

03

Which brands do Avatar (2009 film) fans like most?

Avatar (2009 film) fans show strongest brand affinity for Shutdown (34.27×), Chronicle (film) (44.33×), and Dune (19.75×) over the country average.

04

Where do Avatar (2009 film) fans live in United States?

Avatar (2009 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Avatar (2009 film) fans also like?

Beyond Avatar (2009 film) itself, the audience over-indexes on Chronicle (film) (44.33×), Dune (19.75×), Interstellar (film) (22.88×), and The Giver (film) (43.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Avatar (2009 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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