The Maze Runner (film) Audience in United States

The Maze Runner (film) has an estimated audience of 1,001,534 people in United States. 60.1% are female, 39.9% are male, average age 28.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Emma Stone, Avatar (2009 film), Liam Neeson, The Hunger Games (film).

The average The Maze Runner (film) fan in United States is 28.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Emma Stone, Avatar (2009 film), with strongest over-indexing on Finnair (675× the country average). Demographically, the The Maze Runner (film) audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Maze Runner (film) fans

Demographic split for The Maze Runner (film) audience in United States
MetricValue
Female60.1%
Male39.9%
Average age28.1
Estimated audience size1,001,534

Audience persona

The typical The Maze Runner (film) fan in United States is more female, around 28.1 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for The Maze Runner (film) in United States
RegionReachAffinity
California114,3881.04×
Texas110,2651.28×
Florida67,9421×
New York48,0360.86×
Illinois34,1301.02×
Pennsylvania33,1310.98×
Georgia31,2351.01×
Ohio31,2051.01×
North Carolina31,0221.03×
Michigan25,7040.98×
New Jersey23,4580.92×
Arizona22,7071.11×
Virginia22,2360.91×
Indiana20,8101.14×
Washington20,3971.02×
Tennessee20,2791.01×
Massachusetts17,2890.88×
Missouri16,7621.04×
Colorado15,0120.95×
Maryland14,9710.87×
Minnesota14,8811.04×
Wisconsin14,8100.98×
Oklahoma14,0911.27×
Louisiana13,8831.07×
Kentucky13,8821.11×
Alabama13,8570.99×
South Carolina13,7150.91×
Utah11,8361.32×
Oregon11,2240.98×
Arkansas9,4971.15×
Connecticut9,3080.93×
Iowa9,2371.12×
Nevada9,1490.94×
Mississippi9,1471.11×
Kansas8,7431.11×
Idaho6,0851.21×
Nebraska5,7911.15×
New Mexico5,2551.05×
West Virginia4,7891.03×
New Hampshire3,4120.86×
Hawaii3,3960.79×
Maine3,1550.88×
Montana2,8231.02×
Rhode Island2,6120.82×
South Dakota2,4211.05×
Delaware2,2730.82×
North Dakota2,0741.01×
Alaska1,9960.93×
Washington, District of Columbia1,9300.64×
Wyoming1,3880.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Maze Runner (film) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Emma Stone21.77×Movies & TV
Avatar (2009 film)40.79×Movies & TV
Liam Neeson15.83×Movies & TV
The Hunger Games (film)45.88×Movies & TV
The Twilight Saga (film series)45.6×Movies & TV
Hugh Jackman18.98×Movies & TV
Young-adult fiction14.26×Literature
Josh Brolin17.32×Movies & TV
E-book readers9.42×Technology & Electronics
The Vampire Diaries17.6×Movies & TV
Kelly Osbourne11.39×Music & Radio
Stranger Things5.7×Movies & TV
Superman2.83×Movies & TV
Westworld (TV series)19.18×Movies & TV
Mark Ruffalo14.79×Movies & TV
Box Office Mojo20.25×Movies & TV
James McAvoy18.38×Movies & TV
Bestseller6.69×Literature
Harry Potter3.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Maze Runner (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.49
ExtroversionTHRILL1.47
TraditionCONSERVATISM1.36
Early Adopter MentalityPOWER1.35
LGBTQ+ IdentityOPEN1.31
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for The Maze Runner (film)
CountryShare
United States40.6%
India6.6%
Mexico4.8%

See The Maze Runner (film) audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Maze Runner (film) have in United States?

The Maze Runner (film) has an estimated audience of 1,001,534 people in United States, concentrated in California and Texas.

What is the gender split and age of The Maze Runner (film) fans?

60.1% of The Maze Runner (film) fans are female, 39.9% are male, with an average age of 28.1 years.

Which brands do The Maze Runner (film) fans like most?

The Maze Runner (film) fans show strongest brand affinity for Finnair (675×), Emma Stone (21.77×), and Avatar (2009 film) (40.79×) over the country average.

Where do The Maze Runner (film) fans live in United States?

The Maze Runner (film) fans in United States are most concentrated in California (reach 114,388), Texas (reach 110,265), and Florida (reach 67,942). These three regions account for the largest share of the active audience.

What other brands do The Maze Runner (film) fans also like?

Beyond The Maze Runner (film) itself, the audience over-indexes on Emma Stone (21.77×), Avatar (2009 film) (40.79×), Liam Neeson (15.83×), and The Hunger Games (film) (45.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Maze Runner (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.